Gretzel et al., 2008 - Google Patents
Differences in consumer-generated media adoption and use: A cross-national perspectiveGretzel et al., 2008
View DOC- Document ID
- 1835692968535113021
- Author
- Gretzel U
- Kang M
- Lee W
- Publication year
- Publication venue
- Journal of Hospitality & Leisure Marketing
External Links
Snippet
Adoption of consumer-generated media (CGM) and social networking applications has been reportedly rapid and impacts on the travel industry are assumed to be tremendous. CGM such as blogs, reviews and podcasts provide great opportunities for travel marketers. In …
- 238000005516 engineering process 0 abstract description 39
Classifications
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- G06F17/30861—Retrieval from the Internet, e.g. browsers
- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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- G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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