Hew et al., 2015 - Google Patents
What catalyses mobile apps usage intention: an empirical analysisHew et al., 2015
- Document ID
- 1823541053152027219
- Author
- Hew J
- Lee V
- Ooi K
- Wei J
- Publication year
- Publication venue
- Industrial Management & Data Systems
External Links
Snippet
Purpose–Considering the lack of understanding of the mobile applications (mobile apps) market and low usage rates among Malaysians, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of consumer …
- 238000004458 analytical method 0 title description 6
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/0203—Market surveys or market polls
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- G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
- G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
- G06F17/30861—Retrieval from the Internet, e.g. browsers
- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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- G06Q10/00—Administration; Management
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- G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
- G06Q50/01—Social networking
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- G—PHYSICS
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- G06Q10/00—Administration; Management
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