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Tam et al., 2005 - Google Patents

Web personalization as a persuasion strategy: An elaboration likelihood model perspective

Tam et al., 2005

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Document ID
14673610790375638797
Author
Tam K
Ho S
Publication year
Publication venue
Information systems research

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Snippet

With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, and click-stream …
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