Bediako, 2023 - Google Patents
The application of Big Data Analytics in improving eCommerce processes. The Retail sector user experienceBediako, 2023
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- 14431191735453873221
- Author
- Bediako G
- Publication year
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Snippet
This paper explores the application of Big Data analytics in enhancing user experience within the retail sector. The first chapter of this paper provides an overview of eCommerce's current landscape and the challenges retailers face in delivering a seamless user …
- 238000012517 data analytics 0 title abstract description 107
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