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Fullerton et al., 2017 - Google Patents

Consumer perspectives on the ethics of an array of technology-based marketing strategies: an exploratory study

Fullerton et al., 2017

Document ID
14171604042827138984
Author
Fullerton S
Brooksbank R
Neale L
Publication year
Publication venue
Asia Pacific Journal of Marketing and Logistics

External Links

Snippet

Purpose Technology-based initiatives are now being routinely incorporated within most companies' marketing strategies. The purpose of this paper is to explore consumer perspectives on the ethics of these initiatives. It also seeks to identify underlying dimensions …
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