Bawa et al., 2004 - Google Patents
The effects of free sample promotions on incremental brand salesBawa et al., 2004
View PDF- Document ID
- 5097620240064343100
- Author
- Bawa K
- Shoemaker R
- Publication year
- Publication venue
- Marketing Science
External Links
Snippet
The authors present a model of free sample effects and evidence from two field experiments on free samples. The model incorporates three potential effects of free samples on sales:(1) an acceleration effect, whereby consumers begin repeat purchasing of the sampled brand …
- 230000000694 effects 0 title abstract description 163
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