Snyder et al., 2016 - Google Patents
Advertising across platforms: Conditions for multimedia campaigns: A method for determining optimal media investment and creative strategies across platformsSnyder et al., 2016
- Document ID
- 12690882455822774764
- Author
- Snyder J
- Garcia-Garcia M
- Publication year
- Publication venue
- Journal of Advertising Research
External Links
Snippet
Abstract Editors' Note In the September issue of the Journal of Advertising Research, the Advertising Research Foundation (ARF) introduced its “How Advertising Works” research initiative, which combines original experiments with outside research. The goal: to offer …
- 238000011160 research 0 abstract description 93
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