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Ling et al., 1989 - Google Patents

Orchestrating success: improve control of the business with sales & operations planning

Ling et al., 1989

Document ID
9810225817776246590
Author
Ling R
Goddard W
Publication year

External Links

Snippet

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately …
Continue reading at books.google.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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