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Tataryntseva et al., 2022 - Google Patents

Economic evaluation of digital marketing management at the enterprise

Tataryntseva et al., 2022

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Document ID
9460288131479118477
Author
Tataryntseva Y
Pushkar O
Druhova O
Osypova S
Mordovtsev O
Publication year
Publication venue
Eastern-European Journal of Enterprise Technologies

External Links

Snippet

The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital …
Continue reading at papers.ssrn.com (PDF) (other versions)

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