Trehan et al., 2021 - Google Patents
Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text miningTrehan et al., 2021
- Document ID
- 8909311805250234180
- Author
- Trehan D
- Sharma R
- Publication year
- Publication venue
- Online Information Review
External Links
Snippet
Purpose The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers. Design/methodology/approach The main objective of this study is to assess quality ads …
Classifications
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- G06F17/30861—Retrieval from the Internet, e.g. browsers
- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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