Lim et al., 2021 - Google Patents
Exploring how disclosure works for listicle-style native advertising: The role of persuasion knowledge, persuasion appropriateness, and supplementary disclosure …Lim et al., 2021
- Document ID
- 7668532751601255844
- Author
- Lim D
- Evans N
- Primovic M
- Publication year
- Publication venue
- Journal of Interactive Advertising
External Links
Snippet
Listicles are a new media phenomenon and appear on a news organization's website; they are articles that use a ranked list and offer concise details about a topic to readers. The study explores how consumers recognize and understand native ad forms that mimic listicle-style …
- 230000000694 effects 0 title abstract description 46
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