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Brakenhoff et al., 2017 - Google Patents

Consumer engagement characteristics in mobile advertising

Brakenhoff et al., 2017

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Document ID
7604563670853187069
Author
Brakenhoff L
Spruit M
Publication year
Publication venue
Proceedings of the 9th international joint conference on knowledge discovery, knowledge engineering and knowledge management

External Links

Snippet

Advertising on mobile devices is becoming increasingly more important as the possibilities regarding their design and context become increasingly more extensive. This research focuses on the characteristics of design and context regarding mobile advertisements …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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