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Chopra et al., 2012 - Google Patents

E-CRM–A new paradigm for managing customers

Chopra et al., 2012

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Document ID
7048440521674945518
Author
Chopra B
Bhambri V
Krishan B
Publication year
Publication venue
International Journal of Research in Engineering & Applied Sciences

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Snippet

In this era of globalization and cut throat competition, the fast changing economic environment is witnessing a paradigm shift. The existence and success of any organization depends on three elements viz technology, people and customers, where technology and …
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