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Bajpai et al., 2022 - Google Patents

Impact of augmented reality marketing on customer engagement, behavior, loyalty, and buying decisions

Bajpai et al., 2022

Document ID
6235929470285944417
Author
Bajpai A
Islam T
Publication year
Publication venue
Cardiometry

External Links

Snippet

Technological possibilities intrinsically shape marketing choices. While scientific progress has always been propelled by marketing needs or vision, emerging technologies have exposed marketing executives to unforeseen ways to interact with and influence clients …
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