Arunchoknumlap, 2023 - Google Patents
A trend of influencer marketing and virtual communityArunchoknumlap, 2023
View PDF- Document ID
- 5937609239880308807
- Author
- Arunchoknumlap P
- Publication year
- Publication venue
- Journal of Business, Innovation and Sustainability (JBIS)
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Snippet
Today is the age of social media marketing, where customers need to consider many factors before choosing products and services. One of the most important factors is the influencer, which gives the consumer a crucial role in the process of making a purchase decision …
- 238000005516 engineering process 0 abstract description 8
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