Chacko et al., 2021 - Google Patents
Customer Lookalike Modeling: A Study of Machine Learning Techniques for Customer Lookalike ModelingChacko et al., 2021
- Document ID
- 5241698151819717156
- Author
- Chacko A
- Pranav B
- Madhvesh B
- Poornima A
- Publication year
- Publication venue
- Intelligent Data Communication Technologies and Internet of Things: Proceedings of ICICI 2020
External Links
Snippet
In the current online advertising scenario, lookalike methods of audience expansion are highly valued to enhance the existing advertising campaigns. Machine learning approaches are highly favored, and the typically used models involve distance-based, keyword-based …
- 238000010801 machine learning 0 title abstract description 17
Classifications
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- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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