BibTeX record journals/dss/GopalLS11

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@article{DBLP:journals/dss/GopalLS11,
  author       = {Ram D. Gopal and
                  Xinxin Li and
                  Ramesh Sankaranarayanan},
  title        = {Online keyword based advertising: Impact of ad impressions on own-channel
                  and cross-channel click-through rates},
  journal      = {Decis. Support Syst.},
  volume       = {52},
  number       = {1},
  pages        = {1--8},
  year         = {2011},
  url          = {https://doi.org/10.1016/j.dss.2011.04.002},
  doi          = {10.1016/J.DSS.2011.04.002},
  timestamp    = {Thu, 20 Feb 2020 17:55:16 +0100},
  biburl       = {https://dblp.org/rec/journals/dss/GopalLS11.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}