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  1. CRM Automation
  2. CRM Management

CRM Management

Automate the flow of contact, lead, and deal data between your forms, inboxes, and any CRM. Zapier keeps records updated in real time, eliminating manual data entry and reducing errors. Centralized, current information lets you respond faster, prioritize opportunities, and grow customer relationships efficiently.
CRM Management

Lead Capture

Instantly funnel new inquiries or form responses into your CRM as leads, so no opportunity slips through the cracks.

Data Accuracy

Keep contact and deal records automatically updated, ensuring your team always works from correct, organized information.

Deal Tracking

Create or update deals the moment customers engage, giving you real-time visibility into pipeline health.

Featured use cases

Automate capturing, qualifying, and routing leads instantly to improve response times and data accuracy without manual work.

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Automatically sync new and updated customer data into your CRM to maintain accurate, organized records without manual effort.

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Automatically capture and update deals in your CRM from any customer touchpoint to accelerate sales and reduce manual work.

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Automatically sync form submissions and inquiries to your CRM to keep contacts current and avoid manual data entry.

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Automatically capture and organize leads from multiple sources into your CRM in real time, boosting follow-up speed and data accuracy.

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Bring your workflow ideas to life. Build your first automation in minutes.

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