YouTube Trends in the News
Articles featuring YouTube updates, information, data and insights through collaboration with YouTube Culture & Trends.
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Forbes
How YouTube Became A Horror Playground
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Washington Post
The majority of Gen Z describe themselves as video content creators
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WIRED
Who's Afraid of Skibidi Toilet
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Washington Post
How a toilet-themed YouTube series became the biggest thing online
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ABC News
YouTube examines how creators greet their audiences
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The New York Times
What TikTok Stars Owe 'The Ellen DeGeneres Show'
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The Verge
YouTube has run the numbers to see how vloggers open their videos
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Billboard
'He's a Genius': How Lil Nas X's 'Montero' Marketing Strategy Pressed All the Right Buttons
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Wired
YouTube’s Lo-Fi Music Streams Are All About the Euphoria of Less
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VICE
How YouTube's Ambience Artists Create Vibes, Virtually
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ABC News
YouTube and TikTok can be tools in your self-care kit — if you know how to use them
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OMR
Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
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Washington Post
Before the coronavirus epidemic, they didn’t know how to cook. Now they are scrambling to learn.
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The Verge
“With me” videos on YouTube are seeing huge spikes in viewership as people stay home
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Variety
YouTube ‘Stay Home #WithMe’ PSA Campaign Taps Emma Chamberlain, Dolan Twins, J Balvin, Venus Williams and More
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Wall Street Journal
The Financial Gurus Millennials Listen To
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Harper's Bazaar (UK)
The rise of 40+ beauty on YouTube: Nadine Baggott on the new era of anti-ageism
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The Telegraph
British cooking shows should take more risks – why millennials are ditching food TV for YouTube
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Metro
BTS ON music video achieves biggest YouTube premiere ever as they show off fire choreography
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Civil Eats
Can YouTube Give Farmers a financial boost?
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Metro
"A-ha’s Take On Me reaches 1 billion YouTube streams 35 years after release and this is the kind of wholesome content we’re yearning for
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Daily Star
AI virtual boy bands take music industry by storm with millions of YouTube hits
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Billboard
How YouTube Helped Roddy Ricch and 'The Box' Rocket to No. 1
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The Sun
YouTube predicts BRIT Awards winners – and thinks D-Block Europe will win ‘Best Group’
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Evening Standard
Best Sims YouTubers: Meet the gamers who have made careers out of The Sims
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Cosmopolitan
The 10 most popular at-home workout videos on YouTube right now
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Musically.com
Billie Eilish now has more than 25m subscribers on YouTube
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Wired
Cats, Once YouTube Stars, Are Now an ‘Emerging Audience’
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WIRED
Cats, Once YouTube Stars, Are Now an ‘Emerging Audience’
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Los Angeles Times
Rise of the Dancefluencer
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Financial Times
Welcome to the Age of the Avatar
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Wired
On Farming YouTube, Emu Eggs and Hay Bales Find Loyal Fans
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Billboard
Record-Breaking Premieres & Billion-View Videos: How Billboard's Women In Music Are Dominating YouTube
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USA Today
With or without a Grammy nomination, BTS have made a global impact with their music
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Daily Mail
Beat it! Music teachers are being replaced by YouTube as pupils ditch face to face instrument tuition for online videos, experts say
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The Star
Northern Alberta farmer uses YouTube to connect with growing audience
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Forbes
Forbes: YouTube Has Become Bigger Than MTV Ever Was For Music Videos
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Teen Vogue
Student Life Trends
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The Verge
MonstaX and Steve Aoki: How KPOP Took Over YouTube
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Outside Magazine
Jenelle Eliana's Rise to Vanlife Stardom
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Rolling Stone
A DaBaby Feature Can Get You on the Charts
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Variety
Queen's Bohemian Rhapsody Oldest Song to Join Billion Views Club
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Brides.com
YouTube's Derek Blasberg Weighs in on How Social Media Has Created #TheViralWedding
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USA Today
National Coming Out Day: How YouTube enabled viral celebs to shed fear, share stories