YouTube Advertisers

With today’s fast-changing media landscape, brands need effective, data-backed advertising to reach consumers and make the most of their media budgets. Dive into Kantar's meta-analysis on how YouTube Sponsorships deliver increased brand awareness, favorability, and more. Own the moments that matter most by building deep association with influential creators and popular content — only on YouTube. Read the full story: https://goo.gle/4kMmrFb

🛍️ Planning for the holidays? Explore the latest edition where we unpack new research from Material and Ipsos that uncovers 7 types of shoppers that brands can expect to see this season and why consumers rank YouTube #1 for holiday shopping.

Fans today expect to turn on the TV and find everything in one place. YouTube is where they connect with the content they’re most passionate about. From music and podcasts to live Shorts and feature-length films, YouTube is THE destination for fans ⚡️

Google Ads Liaison, Ginny Marvin, and Wpromote’s SVP of Paid Media, Darren D'Altorio, break down how brands can unlock the full potential of YouTube in their social strategies! Check out the Adweek article below ⬇️

YouTube is where culture happens. From searching and discovering content to watching the creators who bring moments to life — bring your brand into every part of these unique experiences with Sponsorships on YouTube. On average, YouTube Sponsorships increase brand favorability by over 2.7x more than competitors.

The scale is undeniable. 1 billion people watch podcasts on YouTube every month. #Podcasts thrive on YouTube because people love to watch, not just listen. Comment with your favorite podcaster on YouTube 👇

YouTube = a second home for creators 🏡 For brands, YouTube = unparalleled opportunities to connect with the most leaned-in viewers 🤝 Hear from creators on why they choose to call YouTube their second home 👇 Gohar Khan, Creator Julian Shapiro-Barnum, Creator Ashley Alexander, Creator Pretty Basic Podcast with Alisha Marie and Remi Cruz

Creators are the new Hollywood, and we're seeing it firsthand! ✨#Emmys #YouTube is proud to support three groundbreaking creator-led TV series in consideration for an Emmy® nomination. 🏆 Sean Evans’ “Hot Ones” for Outstanding Talk Series 🏆 Michelle Khare’s “Challenge Accepted” for Outstanding Hosted Nonfiction Series or Special 🏆 Rhett McLaughlin & Link Neal’s “Good Mythical Morning” for Outstanding Short Form Comedy, Drama Or Variety Series As the startups of Hollywood, these creators are building their own studios and pioneering new forms of entertainment that connect with audiences around the world.

Elevate your advertising on YouTube with insights from #CannesLions2025. We leveraged Gemini 2.0 to analyze 4,700 high-performing ads, revealing key success strategies. Our analysis shows brands are excelling by tapping the most trusted creators to leverage multi-format storytelling, all on the most influential platform in the world. The impact: 📈2.3X higher long-term ROAS than paid social 🎉4.5X higher ROAS compared to Streaming TV Explore what defined the most effective campaigns on YouTube this year. https://goo.gle/45Tf0sa

💡 With audiences seamlessly switching between streaming, scrolling, shopping, and searching, how are leading advertisers adapting their video strategies to drive impact? We sat down with Katie Klein (Chief Investment Officer at Omnicom Media Group), Derek Rodenhausen (Managing Director at Boston Consulting Group (BCG)), and top YouTube creator Gohar Khan to uncover actionable insights on navigating these converging behaviors.