WhatsApp for Business

📰 If you missed it: Here are the highlights from last week’s #Conversations2025 in Miami. What was your top takeaway? Chat with us in the comments. 💬⬇️ Revisit all the product updates we announced here: https://go.fb.me/qtbgn4

Whirlpool, Brazil's largest appliance manufacturer, has expanded the role of WhatsApp Business in its communication strategy, directing the platform towards direct sales and strengthening customer relationships. With this approach, Whirlpool was able to offer personalized offers and real-time support, increasing conversion rates by 5% and reducing CPA by 18%. Additionally, WhatsApp has also gained prominence in post-sales, allowing the company to maintain a closer relationship with customers. In the new episode of Conversations With, watch the exclusive interview with Stella Queiroz, Sr Manager of Growth Marketing at Whirlpool, and discover how the company is leveraging WhatsApp at the forefront of innovation in WhatsApp Business solutions. // A Whirlpool, maior fabricante de eletrodomésticos do Brasil, ampliou o papel do Whatsapp Business em sua estratégia de comunicação, direcionando a plataforma para vendas diretas e fortalecendo o relacionamento com os clientes. Com essa abordagem, a Whirlpool conseguiu oferecer ofertas personalizadas e suporte em tempo real, aumentando a taxa de conversão em 5% e reduzindo o CPA em 18%. Além disso, o WhatsApp também ganhou destaque no pós-venda, permitindo que a empresa mantivesse um relacionamento mais próximo com os clientes. No novo episódio de Conversations With, assista à entrevista exclusiva de Stella Queiroz, Sr Manager de Growth Marketing da Whirlpool, e descubra como a empresa está utilizando o WhatsApp no topo da inovação em soluções com WhatsApp Business.

One of our favorite conversations from #Conversations2025 with Allyson Witherspoon, Chief Marketing Officer at Nissan US. If you want to create a frictionless experience for your customers, ads that click to WhatsApp and AI tools can turbocharge your efforts.🔥 Watch til the end to learn how Nissan “run their own race” with WhatsApp Business.

📣 Your business deserves to be found. Now, it’s discoverable right inside WhatsApp with Ads in WhatsApp Status. Did you know, the Updates tab is where more than a 1.5 billion people go to find content from friends, organizations and businesses that matters to them? Meta’s VP of Business Messaging Nikila Srinivasan shares how Ads in WhatsApp Status can help more people connect with your business. 💚

Looking to build richer, deeper connections with your customers on WhatsApp? You’re not going to want to miss this news from #Conversations2025. Watch to hear what Meta’s VP of Business Messaging, Nikila Srinivasan, has to say about the latest updates coming to WhatsApp Business. ✅ 24/7 AI driven customer support ✅ Voice calling and audio features Let us know what you’re most excited about in the comments. 💬

🗨️Missed our #Conversations2025 livestream? No problem. We've recapped all the essential updates from our keynote speakers on how WhatsApp's latest updates can empower businesses of all sizes to connect and grow.  🌟 Head to our blog for more: https://go.fb.me/l1d5sm

WHATSAPP BUSINESS NEWS YOU’LL WANT TO KNOW ABOUT 📣 🆕 Ads in Status 🆕 Promoted Channels 🆕 Channel Subscriptions New tools in the Updates Tab to help get your business discovered built with privacy in mind.

🚨 One week to go! 🚨 https://go.fb.me/8g2bru Unlock the future of messaging at Conversations 2025. Join us for expert insights from Meta and more, including Nikila Srinivasan. Don't miss out—register for the livestream today! 📅 #Conversations2025 

Big WhatsApp news: we’re adding tools to the Updates tab to help people find creators and businesses they are interested in and help businesses of all sizes grow. And best of all, we’re doing it with privacy front of mind. For years WhatsApp has been the way billions of people, myself included stay in touch with friends and family, and connect and get things done with my favorite businesses. As both an avid WhatsApp user, and the head of business messaging, I've seen how people prefer messaging with businesses because it’s way more convenient and familiar than any other channel. And I think we’re really helping improve communication for both sides. We have long wanted to give people a way to discover new businesses right within WhatsApp to easily start these conversations. Soon, we will be rolling out new features to the Updates tab, a space separate from people’s chats, where over 1.5B users go looking for content from their favorite sports team, or see the latest post from friends. We think this is the right spot to help businesses, organizations and Channel admins find new customers and grow their audience. So what’s new? - Channel subscriptions: people can choose to support their favorite channel by subscribing to receive exclusive updates for a monthly fee - Promoted Channels: we’re helping people discover new channels while looking through the directory. For the first time, admins have a way to increase their Channel's visibility  - Ads in Status: businesses will have a new way to attract new customers, letting people easily start a conversation with them about a product or service they’re promoting in Status These new features will all roll out in the Updates tab, away from personal chats - using the Updates tab and seeing these ads is entirely optional. And as always, personal messages, photos, Status updates, and calls remain end-to-end encrypted, ensuring your data stays private and secure. Want to learn more? Check out our website: https://lnkd.in/eheHCzBt

🌟 Conversations Speaker announcement 🌟 Join us for the Conversations 2025 livestream on July 1, 11AM EST and hear from Meta leaders and industry experts about the future of messaging. 💬 Alice Newton-Rex Vice President, Head of Product, WhatsApp Allyson Witherspoon Chief Marketing Officer, Nissan U.S. Nicola Mendelsohn CBE Vice President, Global Business Group, Meta Nikila Srinivasan Vice President, Business Messaging, WhatsApp Register today: https://go.fb.me/gt39ow #Conversations2025