Samsung Ads

Takashi Nakano, VP of Content & Programming at Samsung TV Plus, took the stage at The Wall Street Journal Tech Live Summit in Napa to discuss “The New TV Blueprint: FAST (Free Ad-Supported TV) Enters Its Creator Era.” Takashi unpacked how curation is redefining the TV experience, why “premium” is in the eye of the viewer, and how the Creator economy is thriving on FAST by expanding audiences and bridging the gap between Creators and Hollywood. He also explored the growing power of interactivity in live content, and what all of this means for advertisers in a world where television remains the most powerful way to reach audiences. Watch the full conversation here: https://lnkd.in/gaegwp4i Thank you Phillipa Leighton-Jones and the team at The Wall Street Journal for an insightful and forward-thinking discussion. #SamsungTVPlus #FAST #Creators #Streaming

The best results come when brands and platforms plan together. 🤝 Courtney Howell, speaking at Beet.TV's Leadership Summit with IPG Mediabrands, shares why the strongest campaigns start early – when ideas are still fluid, and optimization is built into the process. Collaboration isn’t a nice to have. It’s a growth strategy. Hear more: https://lnkd.in/eQAemBfw

⌛ The shift to streaming TV is massive. Millions are watching, and the opportunity for performance-driven results has never been greater creating an unprecedented opportunity for advertisers. With Samsung Ads, you're perfectly positioned to maximize your reach and drive real results by unlocking the power of performance CTV. Ready to get in front of the right streaming audiences? Connect with our sales team today to learn how. 👇 https://lnkd.in/d3KPqpkS #SamsungAds #CTV #StreamingTV #DataDrivenMarketing #AdvertisingInsights #PerformanceMarketing Source: ARF DASH TV Universe Study, US, Spring 2025. Samsung proprietary data.

We're excited to join She Runs It for the inaugural Networking with Notables event taking place on November 18th in Los Angeles. Samsung Ads' Natasha Khachatoorian will be on stage alongside executives from BET Media Group, Inc., Razorfish, and Saatchi & Saatchi for a panel discussion on best practices and strategies for cultivating connections, developing communication styles, and networking approaches that fuel success. Register to claim your spot today! https://lnkd.in/evugiKZp

Remember when the home screen was just a little square tile? Today, it’s a full-screen, immersive canvas that gives brands impact you can’t get anywhere else. “Now you can scroll through carousels, auto-play video, and craft experiences that feel cinematic,” said Larene Mantel, Agency Development Lead at Samsung Ads. And with up to 10.5 minutes of focused discovery time as viewers decide what to watch, brands have a rare opening to truly connect with viewers. Explore how Samsung’s Home UI can elevate your next campaign. https://lnkd.in/gnnafP5H

CTV isn’t upper or lower funnel — it’s the FULL funnel. 📺 As Courtney Howell, Samsung Ads' Head of Agency Development explains, it’s about aligning on KPIs, mapping the right solutions, and letting optimization do the rest. Performance doesn’t stop at awareness. It starts there. #CTV #Streaming #FullFunnel

As much as 41% of your intended audience may never see your campaign. 🙈 That’s wasted spend, wasted opportunity, and wasted confidence when the CFO asks for proof. 💸 Samsung Ads shows how to eliminate waste, close coverage gaps, and connect ad exposure to measurable outcomes. ♻️ Spot the gaps in your plan 🔍 https://lnkd.in/eRnrpAhu

🤝 As we head into the holiday season, we're proud to announce a new partnership with AdGood Foundation to make premium Connected TV (CTV) inventory more affordable and accessible for nonprofits everywhere. This collaboration empowers purpose-driven organizations to reach wider audiences and create measurable impact — all on the biggest screen in the home. By donating inventory on Samsung TV Plus, we're expanding and diversifying the types of advertisers who can run on our service while also improving ad frequency rates, said Joe Melaragno, our Head of Channel Sales. Special thanks to Kris Johns for making this partnership possible! ➡️ Read more about our partnering from Victoria McNally in AdExchanger: https://lnkd.in/gk7REJpR #AdGood #SamsungAds #PurposeDrivenMedia #NonprofitMarketing #MediaForGood #SamsungTVPlus

Most advertisers compete inside the show. But the smart ones win before it even begins. When viewers power on their TVs, they can spend up to 10.5 minutes on the home screen actively searching and deciding what to watch next. That’s not background noise. That’s a rare, high-intent window where your brand can meet them. With immersive creative and unrivaled Smart TV scale, Samsung Ads can help your brand turn that moment into measurable impact. Why wait for the commercial break? Own the moment that matters most. https://lnkd.in/gnnafP5H

🎁 This holiday season, it’s not just about launching campaigns — it’s about optimizing the ones already in motion to drive measurable results. 🏡 🛠️ A leading home improvement retailer reached DIY shoppers at scale — driving engagement and traffic during a peak shopping season. 🎯 Their advantage? Samsung Ads' full-funnel capabilities, scale and Content Studio solution delivered an omnichannel, action-oriented strategy that uncovered the new audience and turned attention into action. 💰 With 97% of holiday ad budgets already locked, the brands winning Q4 are those finding audiences everyone else missed. Learn how to refine your holiday campaign strategy for stronger ROI — read the full blog https://lnkd.in/e2gmBNNV #CTV #Streaming #HolidayStrategy #SamsungAds