Samsung Ads APAC

As Samsung TV Plus approaches its 5th anniversary in ANZ, it is also evolving to offer an incredible 8 new FAST channels with leading international creators including Mark Rober, Dhar Mann TV, Michelle Kahre's Challenge Accepted, Mr Beast, Epic Gardening TV, The Try Guys, Brave Wilderness and The Sorry Girls TV. These dedicated channels will give audiences access to some of the biggest creators worldwide, on the biggest screen in the home. For advertisers it provides an opportunity to connect with new audiences in a brand safe, curated platform on Samsung TV Plus. Read more about it here 👇in Mi3Australia https://lnkd.in/g3NS6jaD #SamsungTVPlus #FAST #newchannels #creators #CTV #advertising #content

The Samsung Ads team in India is thrilled to be a part of e4m Confluence being hosted in Mumbai tomorrow, 11th November 2025. Nishit Kanchan will take stage for his keynote ‘TV Starts with Streaming’ — a deep dive into how Connected TV is transforming the way brands are connecting with relevant, high value audiences and delivering best outcomes. Our fabulous team Pratik Datey Nivica Malhotra Tanvi Khot Aniketh Ajay Kundliwal will be on-ground to address all your questions. Do give us a shout if you are around. Let's reimagine the future of CTV, together. exchange4media #connectedtv #ctv #advertising #India

In India, Samsung Smart TV households are ahead of the curve. They are well-informed audiences with a strong affinity towards personal finance and investments. 🔎💰 Samsung Ads provides the perfect big screen solutions for Banking & Financial Services brands to connect with high-value audiences through premium and impactful engagement opportunities.🖥 Connect with our team in India to know more about the advanced TV solutions offered by Samsung Ads Nishit Kanchan Pratik Datey Banya Saikia Nivica Malhotra Tanvi Khot Ankit Dogra Tejas Mukadam Aniketh Ajay Kundliwal #CTVAdvertising #ConnectedTV #TV #Audiences #Banking #Finance #India

We are delighted to announce Vivek Mishra, Director, Product Management APAC at Samsung TV Plus will be among an incredible line up of speakers at the Indiantelevision.com Vidnet Summit 2025 in Mumbai on Friday 14th November. This is a unique opportunity to hear from some of the the great OTT visionaries who are shaping India's streaming future. For further information, click on the link below: https://vidnet.in/ #vidnet2025 #vidnetsummit2025 #SamsungTVPlus #ITV #itvevents #panelspeaker #thoughtleadership

This week we brought our Leadership Lunch event to some of our valued agency partners in Melbourne. As well as sharing new research and insights, these events are about driving meaningful connections and deeper partnerships. A huge thank you to everyone who joined us for your energy, collaboration and thoughtful discussion. We’re excited to keep driving innovation together in the evolving world of Connected TV advertising. #SamsungAds #CTV #Melbourne #MediaAgency #Events

Congratulations to Alex Spurzem on his inclusion in the Mediaweek Australia Growth 20 at the 2025 Mediaweek 100 Lunch event on Friday. This well-deserved acknowledgement is a testament to Alex's immense contribution to the business and unwavering leadership during a key time of accelerated growth for Samsung Ads. #Mediaweek100 #Growth20 #Leadership #MediaIndustry #CTV #SamsungAds

This week, Samsung Ads had the pleasure of hosting an exclusive Leadership Lunch with some of our key agency partners at the incredible Firedoor in Surry Hills. Over a shared table (and some unforgettable food), we explored the latest research and insights shaping the future of TV and Connected TV advertising — diving deep into how brands can better connect with audiences leveraging the power of CTV. And of course, congratulations to our lucky winners who took home a brand-new Samsung TV 📺🎉 A huge thank you to everyone who joined us for the great conversation, collaboration, and energy you brought to the table. We can't wait to do it all again with our valued Melbourne clients next week! #SamsungAds #LeadershipLunch #CTV #MediaInsights #AgencyPartners

In India, households equipped with Samsung Smart TVs are home to premium, forward-looking audiences who are actively pursuing meaningful lifestyle and investment choices. For brands, this presents a valuable chance to connect with high-value, engaged consumers through immersive living room experiences where relevance and impact seamlessly intersect. #CTVAdvertising #SamsungAds

Engage India's most aspirational audiences, in leaned back viewing environments. Samsung Smart TV households exhibit a strong preference for premium products, including high-value automotive purchases. With over 28% of owners planning to purchase a new vehicle as a priority, brands can connect with decision-ready consumers primed for their next upgrade. Advertising with Samsung Ads India goes beyond reaching viewers—it drives action. Automobile campaigns on Connected TV have demonstrated significant increase in purchase intent and brand favorability, ensuring every message delivers impact.

📺 Is Southeast Asia ready for the next frontier of Connected TV? At Asia Video Industry Association Archipelago Video Summit 2025, Samsung Ads APAC joined regional leaders and innovators to explore how Indonesia, Malaysia, and the Philippines are evolving into programmatic-first, large-screen video markets. Our very ownTushar Tyagii, Head of Channel Partnerships, SEA, shared insights on the panel “CTV and Programmatic – Is Indonesia Ready for the Next Frontier?” alongside Joseph Lee (PubMatic) and Gregory Ho (AVIA). Tushar noted that “the region is poised to leapfrog traditional development stages and move directly toward smart, data-driven outcomes — making education, standardization, and AI-powered addressability essential to unlocking CTV’s full monetization potential.” The discussion spanned: 🔹 The shifting state of CTV readiness across Indonesia, Malaysia, and the Philippines 🔹 How telcos, OTT platforms, and broadcasters can embrace programmatic monetization 🔹 AI’s emerging role in driving smarter planning, targeting, and creative optimization 🔹 What success looks like for CTV in the next 12–18 months The conversations reinforced a shared optimism — that Southeast Asia’s video ecosystem is not merely catching up but redefining what “premium, data-driven, and measurable” means in a connected TV world. A big thank you to AVIA for curating an impactful dialogue and to our partners and peers for their collaboration in shaping the region’s next chapter of connected viewing. Together, we’re powering the future of CTV in APAC — one smart screen at a time. #SamsungAds #CTV #ProgrammaticAdvertising #AVIASummit #Streaming #AdTech #SEA #ConnectedTV #DigitalAdvertising