VisitEngland

We are proud to support #DisabilityPrideMonth, a celebration of the disabled community. In the UK, 16 million people (1 in 4) have a disability and we have been supporting the English tourism industry to become more inclusive and accessible to visitors with disabilities, a market worth £14.6 billion, with our Accessible and Inclusive Toolkit. This handy resource is available to businesses through their Local Visitor Economy Partnership, and also on our website: https://lnkd.in/ecuMfD7R #purplepound #accessibility #AccessibleAndInclusiveToolkit

Our Domestic Sentiment Tracker for July 2025 is now available on our website, providing the latest insights into domestic overnight trip intentions and perceptions on the cost of living that impact bookings. The latest report shows that intentions for domestic overnight trips in the next 12 months is stable month on month. Domestic trip intentions are at 77% for July 2025, which is +1% on last month and on par with last year.   The Domestic Sentiment Tracker is part of our comprehensive research programme supporting England’s visitor economy. It provides timely, reliable data to help industry and partners understand visitor trends, plan strategically and make informed decisions. https://lnkd.in/ec4ZWVwf

We welcome the launch of the #WestMidlands Growth Plan, which sets out a clear ambition to harness the potential of the visitor economy and the benefits of leisure, business and major events to help reboot the region's economy. Tourism is a job creator and catalyst for growth. Our research shows tourism provides employment for people at all levels and offers strong apprenticeship opportunities for young people, especially in rural and coastal communities. 85% tourism/leisure apprenticeships were undertaken by those aged 24 and under compared to 52% across all sectors. We also know that a thriving visitor economy enhances quality of life with 58% of residents in tourism destinations feeling connected to their community, compared to just 35% elsewhere. (Source: Social Value of Tourism, 2025) We look forward to continuing to work in partnership with the West Midlands Destination Development Partnership (DDP) to grow both the leisure and business visitor economies, delivering wider impact for communities, businesses, and visitors alike.

Did you know, research from VisitBritain shows that 42% of inbound visitors have expressed an interest in a wine tourism experience? A growing range of first-class wine tourism experiences has been enhancing England’s profile as a quality food and drink destination and we are supporting the growth of the industry with our new e-learning course, "Taking England’s Wine Tourism to the World."   Supported by WineGB, the course is being promoted through Local Visitor Economy Partnerships #LVEPs to help wineries and vineyards attract and welcome more international visitors, and is available now on the VisitEngland Academy Learning Portal: https://lnkd.in/eXK_eknY

https://lnkd.in/evMGQrwM

At today’s South Yorkshire Local Visitor Economy Partnership (SYLVEP) Stakeholder Event, VisitEngland Advisory Board Member Nigel Wilkinson MBE shared updates on the national LVEP programme and the support that VisitEngland provides. Key highlights include: - Our #RegenerativeTourism Handbook – helping destinations embed sustainability and long-term value - Our #Accessibility Toolkits – supporting inclusive visitor experiences for all  - Our rich #data & insights – enabling smarter decision-making and targeted destination development   These resources are designed to drive innovation, improve performance, and fuel regional growth across England’s visitor economy. Want to find out more about the resources mentioned? Find them below: - Accessibility Toolkit: https://lnkd.in/eXD-N5tS - Regenerative Tourism toolkit: https://lnkd.in/eP9y5wvn - Research: https://lnkd.in/ebj_DNyg

We are supporting Local Visitor Economy Partnerships to empower their business members to access the #LGBTQIA+ tourism market with a new e-learning course on the VisitEngland Academy Learning Portal. The self-paced interactive course includes insights and lived experiences from the community, as well as practical guidance and tips on welcoming LGBTQIA+ customers and being more inclusive. The course is relevant for all tourism professionals, from front of house staff working in accommodation and attractions to staff working for #LVEPS. Sign up for the course on the learning portal: https://lnkd.in/eXK_eknY

Great first role for our #tourism #graduates working for VisitEngland - but be quick to apply as closing date is 17 July! #graduate #opportunities #tourismindustry

Regenerative tourism can drive positive change for people and places. We're supporting Local Visitor Economy Partnerships (#LVEPs) and their business members on their regenerative journey with world-leading guidance and support — helping them harness the power of tourism as a force for good. Find out more: https://lnkd.in/e8krK85K

Want to work for one of the Sunday Times' Best Places to Work 2025? We have an exciting opportunity for an enthusiastic and experienced Project Executive to join our team. You will have a key role in supporting a wide range of exciting projects — including the rollout of England’s Local Visitor Economy Partnership (#LVEP) accreditation scheme. Apply by 17 July 2025: https://lnkd.in/eqJxswZD