VisitBritain

Rise and shine, Glasgow - Finnie is here! ✨ She’s sparkly. She’s cheeky. She’s 100ft in the air. The #Glasgow2026 mascot is here—and she’s making a big entrance https://lnkd.in/dMJBWBCd

During Wrexham AFC's inaugural pre-season 'Down Under Tour', we joined forces with Visit Wales to host key Australian media, travel trade and diplomacy partners. As Wrexham AFC went head-to-head with Sydney FC, guests enjoyed experiencing a pop-up of The Turf pub – as featured in Disney+’s ‘Welcome to Wrexham’. Guests heard the latest destination updates from VisitBritain Australia and New Zealand team, and from Craig Goodwin, Head of Cymru Wales Brand, who shared more details on the inspiring Wrexham story and highlighted the latest tourism news from Wales.   📽️ Starring GREAT Britain, our screen tourism campaign, uses British film and TV to inspire visits to Britain today. 64% of Australian visitors surveyed stating film and TV influenced their decision to visit destinations outside London.    ⚽ Football tourism is a known motivator for travel, inspiring visits across the nations and regions. Overseas visitors who attend football matches as part of their trip to the UK spend circa £1.4 billion annually in UK, 4% of all spend. Edward Kitt, Paul Gauger, Kristen Angus, Amelia Robertson

Working with Italian travel industry, we’re ensuring travel agents have the latest knowledge to sell Britain to their customers and drive visits from Italy to lesser-known regions of the UK. With almost a third of Italians booking a holiday via a travel agency, engaging with frontline travel trade is a key strategy to drive visits and broaden travel itineraries in this market.   Joining forces with Italian Tour operator NAAR, our Italy Travel Trade Manager Simona Blandi showcased the latest tourism information and product news to travel agents in Northern Italy. NAAR have developed two new itineraries inspired by Britain’s rich literary history – “The England of Jane Austen and “The places of English Literature”, inspiring visitors to explore regions and destinations seen on the page and on screen, such as Northumberland and Bath". Our screen tourism campaign #StarringGREATBritain uses much-loved British film and TV as the hook to inspire visits to - and across - Britain today.

Britain's sport offer is a proven tourism draw, with sport-loving inbound visitors exploring more of our nations and regions, staying longer and spending more. To celebrate The British & Irish Lions tour in Australia, we joined forces with Tourism Ireland to welcome Australian travel trade partners to showcase the latest tourism news and must-see sporting events coming up. Travel trade, media and industry stakeholders took part in networking, updates and cheering on the Lions as they went head-to-head with the Queensland Reds. #SportTourism #VisitBritain #TravelTrade. UK in Australia, Sofia Hansson, Kristen Angus, Louise Cantillon, Rosie Keane

The UK-Germany Treaty on Friendship and Bilateral Cooperation signed today marks an exciting boost for travel and tourism between our countries. The agreement's provisions for direct rail connections and delivering visa-free school group travel will make it even easier for German visitors to discover more of Britain. One of the largest European economies, Germany is the 2nd largest inbound market in value, forecast to be worth £2.2billion to the UK economy. German travellers love to explore across our nations and regions, with almost two thirds of overnight stays taken outside of the capital. And it's not just local businesses and communities that benefit - our research shows that international travellers who have visited Britain are 16% more likely to invest in our products and businesses, driving wider growth across Britain. #UKGermanyTreaty

We recently delivered webinars in partnership with Expedia TAAP to over 120 travel agents. Our B2B managers in Spain and Italy, Javier Omenaca Martinez and Simona Blandi, equipped agents with the latest updates on Northumberland and Scotland, focusing on our film and TV tourism campaign, Starring GREAT Britain, helping agents broaden travel itineraries and bring more visitors to Britain! They also covered essential information on the Electronic Travel Authorisation scheme and shared valuable travel trade resources. Destination North East England #StarringGREATBritain #Expedia #TravelAgents

We have an exciting early-career opportunity available for a PR internship based out of our New York office. As well as helping to create content for pitches and researching story ideas, you will be monitoring media coverage and supporting the evaluation of our activities in the USA. Find out more about the role and see how to apply on our Careers page: https://lnkd.in/eWGGhaRr

Did you miss our insights webinar on the Brazil market last week? Catch up with our recording to learn how you can attract visitors from Brazil to your destination and find out how to engage Brazilian travel trade from our in-market experts. https://lnkd.in/e7nP2BYy

Do you have experience in engaging with stakeholders and political mapping? We're recruiting for a Policy & Public Affairs Manager to join our Tourism Affairs team, supporting our Senior Leadership with briefings, building political stakeholder engagement, working on policy positions, and developing relations with key trade organisations. If this sounds like you, find out more and apply before 13 July. https://lnkd.in/eWGGhaRr

We’re looking for an experienced Communications Manager to join our team in India. Working closely with media, the candidate should be comfortable with pitching to key publications in India, developing communications plans, writing newsletters and organising press trips to the UK. If that sounds like you, apply before 13 July!  See our current vacancies: https://lnkd.in/eWGGhaRr