Impact Jury

D&AD Awards 2025

Campaign communications, designs and initiatives that are driving the success of the UN Sustainable Development Goals.

Work must be commercially released and you must be able to evidence the impact it has had.

You cannot enter the same work into multiple Impact categories. Different guidelines apply to the Impact category; please refer to Awards Rules & Eligibility Criteria.

None

Subcategories

You can enter your work in the following subcategories.

9101 - Campaign Communications
Campaign communications that have resulted in behavioural, environmental, social or policy change and are benefiting society. Includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds.
9102 - Design
Designs that have resulted in behavioural, environmental, social or policy change and are benefiting society. Includes product designs, new materials, packaging innovations, digital design, service or systems design that have improved circumstances, access or quality of life.
9103 - Initiative
Strategic action that has resulted in behavioural, environmental, social or policy change and is benefiting society. Includes fundraising initiatives, business initiatives, legislative action, forming alliances and community and regenration projects.
9104 - Local Solution
For campaigns, products, service designs and initiatives that are benefiting a specific region or local area such as a neighbourhood, village, town or city.
9105 - Climate Solution
Campaigns, designs and initiatives that are specifically taking action to combat climate change and its impact. To be eligible for this subcategory, your work must be driving Sustainable Development Goal 13: Climate Action.
9106 - Upstream Innovation
Solutions designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. For solutions that are reusable, returnable, recyclable or compostable, or where the need for materials has been eliminated. A fifth judging criteria applies to this subcategory: Is the design circular?
9107 - Collaboration
Work created from a collaboration between two or more parties, that has resulted in behavioural, environmental, social or policy change. Includes collaboration between brands and with consumers to generate impact.
9108 - Creative Use of Budget
Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.