D&AD New Blood Awards 2025

Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.

The 2025 winning work, with Pencil levels, has been announced. See the Winners below.

The Pencil levels were revealed at the New Blood Awards Ceremony on 2 July 2025.

See who picked up a Pencil at the ceremony

Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.

New Blood: The Portfolios

The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital.

The winners have been announced.

View portfolios

Key dates

- 24 October 2024
 — D&AD New Blood briefs launch
 
 D&AD New Blood briefs launch
- Top brands issue real world briefs
- January 2025
 — Entry site opens
 
 Entry site opens
- Enter your response to the brief
- 20 March 2025
 — Entry deadline
 
 Entry deadline
- Enter your work by 5pm GMT
- April–May 2025
 — New Blood judging
 
 New Blood judging
- Judges decide on Pencils
- Mid-late May 2025
 — Winners revealed
 
 Winners revealed
- Winners will be announced without Pencil levels
- July 2025
 — New Blood Festival
 
 New Blood Festival
- Bringing industry and new creative talent face to face
- 2 July 2025
 — D&AD New Blood Ceremony
 
 D&AD New Blood Ceremony
- Pencil levels revealed at the ceremony
- Summer 2025
 — New Blood Academy
 
 New Blood Academy
- Helping selected awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more

Explore more

D&AD New Blood Academy

New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.