Status: Featured
Digital Marketing Career Roadmap: Jobs and Levels Guide
Explore the job-leveling matrix for Digital Marketing. Understand the roles and skills needed to advance from beginner to leader.
May 17, 2024
Article
Digital Marketing Resources
Discover Coursera’s collection of resources created for digital marketing professionals at all levels. Whether you’re looking for tutorials, career guides, how-tos, or cheat sheets, our digital marketing resources aim to support your professional growth.
Recommend Digital Marketing Courses
Status: Free Trial
Status: AI skills
Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
Status: Free Trial
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience
Status: Free Trial
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Cross-Channel Marketing, Marketing Planning, Strategic Communication, Content Marketing, Digital Marketing, Google Analytics, Marketing Communications, Analytics, Marketing Channel, Digital Media Strategy, Online Advertising, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
What are the top skills needed to be a digital marketer?
Channel-specific: Specializing or gaining experience in multiple channels ensures marketers can optimize their strategies to reach the right audience, enhance visibility, and drive engagement. Popular channels include:
Analytical skills: Strong analytical capabilities help identify trends, understand customer behavior, and predict future market movements, ensuring a more strategic and impactful marketing approach. Top skills include:
Collaboration: These skills are essential for digital marketers as they often need to work with cross-functional teams, including creative, technical, and sales departments, to execute successful campaigns. Key skills to learn: