Whitepaper

Explore the revolution powered by Large Language Models(LLMs) like ChatGPT; hyper-personalization, SEO, new ads inventory. Uncover invaluable insights on how to position your marketing strategy at the forefront of this transformative wave.

Handbook

This is the ultimate guide to deep linking—an essential concept every mobile app marketer should know. Learn how to create and utilize deep links effectively to enhance your app marketing strategy.

Handbook

Attribution, which is the process of determining the marketing interaction that led to a desired outcome, is a prerequisite to marketing optimization. Read this handbook to get the fundamentals of attribution that you should not miss.

Whitepaper

With privacy changes, marketing mix modeling is gaining traction. However, despite the buzz, no one really knows where to begin or how to make the most out of it. To get your pro tips, check out our latest white paper and get an idea.

Whitepaper

The privacy apocalypse has set the stage for marketing mix modeling to come into the spotlight again. Check out our white paper to learn the basics of this privacy-centric measurement method and understand how it can help you drive growth.

Whitepaper

Discover the true value of your marketing efforts with incrementality measurement. Read our white paper covering the basics of incrementality and gain practical insights to make winning decisions from budget allocation to future-proof strategy planning.

Whitepaper

From this white paper, you’ll gain exclusive insights into using Smart App Banners for seamless web-to-app journeys, which ultimately increase app installation and in-app conversion rates.