VisitBritain Business Events

Our Head of Business Events, Paul Black, recently chatted with the Meet In Wales team at The Meetings Show to discuss the value of #businessevents in the UK, the importance of attracting international congresses to support growth and the crucial part Wales plays in securing future business for the country. Having been a student at the University of Wales, Paul understands firsthand the brilliant offering #Wales has! Check out the video below to find out more 👇

🌟 We are thrilled to introduce our inspiring new Ambassador Wales / Llysgennad Cymru National Conference Ambassador Programme leaders, who along with our established inspirational conference ambassadors are attracting the future of conferences and events in Wales, whilst driving innovation and excellence in their fields. 🤩👏 Discover what drives their passion and commitment to the programme👇 🔗 https://lnkd.in/eWK_8Pde #AmbassadorWales #AmbassadorWalesProgramme #Ambassdor #Wales #MeetinWales #Associations #Conference

Thank you to everyone who joined us at our State of the Nation event at the Palace of Westminster on Tuesday. We’ve received such fantastic feedback, and holding this important event at the heart of government demonstrates our intent and beam’s focus to get our members voices heard. A big thank you to Mike Wood MP for hosting us, and to Jack Rankin MP and Rachel Taylor MP for your valuable contributions. We're also grateful to Robert Wright from The Business of Events for facilitating the event and helping guide the discussion around the table and to Paul Black from VisitBritain for your updates. 𝗧𝗵𝗲 𝗸𝗲𝘆 𝗺𝗲𝘀𝘀𝗮𝗴𝗲? 𝗖𝗵𝗮𝗻𝗴𝗲 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴. And if we continue to collaborate and speak with one collective voice, we can build greater understanding of the power and potential of the Business Events sector. There’s so much to be positive about, especially considering the huge progress made over the past six months through the All-Party Parliamentary Group for Events. At beam, we’ll continue to champion a collaborative approach and work with others to ensure government truly recognises the vital role business events play in driving economic growth. As Jonathan Ashley-Cowan said at the event:  “𝘊𝘰𝘯𝘨𝘳𝘢𝘵𝘶𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘓𝘰𝘶 𝘢𝘯𝘥 𝘋𝘢𝘷𝘪𝘥 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘸𝘰𝘳𝘬 𝘵𝘩𝘦𝘺’𝘷𝘦 𝘥𝘰𝘯𝘦 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘴𝘤𝘦𝘯𝘦𝘴. 𝘐𝘯 𝘫𝘶𝘴𝘵 𝘴𝘪𝘹 𝘮𝘰𝘯𝘵𝘩𝘴, 𝘸𝘦’𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵 𝘰𝘧 𝘨𝘰𝘷𝘦𝘳𝘯𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘸𝘦’𝘳𝘦 𝘣𝘦𝘪𝘯𝘨 𝘭𝘪𝘴𝘵𝘦𝘯𝘦𝘥 𝘵𝘰.” 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁? Discussions will continue at the beam Annual Forum, taking place on 3rd–4th July at Novotel London West, where Jack Rankin MP will join us again to discuss the role of our sector in supporting business, tourism, innovation, inclusion, and regional growth. 👉 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝘆𝗲𝘁? 𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗴𝗲𝗻𝗱𝗮 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻 𝘂𝗽 𝗵𝗲𝗿𝗲: https://lnkd.in/duYs4ybT We hope to see you there! #WeArebeamUK #StateOfTheNation #beamAnnualForum

VisitBritain’s updated Delegate Spend Report reveals that 62% of all delegates on average intend to return to the city where the event is held, and 47% intend to return to invest or grow business relationships, encouraging sector growth. You can learn more about our findings below or download the full report here: https://lnkd.in/e9M5Pkac #businessevents #Britain #growth

The updated VisitBritain Delegate Spend Report reveals that incentive programmes continue to hold considerable value for the UK economy, with an average spend of £2,113 per delegate. The report breaks down the average spend by origin of delegates, duration, and differences across #Britain. You can find out more about incentive trips from the infographic below or download the full report here: https://lnkd.in/e9M5Pkac #businessevents #growth #eventprofs #incentives

The updated VisitBritain Delegate Spend Report reveals the average spend per delegate has increased by 75% since 2017 across different business events in #Britain. The updated findings include insights into average spend across different types of business events for international and domestic delegates, duration of stay and the growing trend for trip extensions. Scroll across below to learn more about some of the key findings from the report. You can download the full report here: https://lnkd.in/e9M5Pkac #businessevents #growth #eventprofs #associations #conferences

VisitBritain has published its Delegate Spend Report revealing domestic and international expenditure patterns across corporate events, association events, incentive programmes, trade shows and exhibitions in #Britain. Seven years on from the previous report, the updated findings also include insights into the growing trend of international delegates extending their trips, travel preferences, intention to return and sustainability perceptions of their host destination. For more information you can download the survey from our website here: https://lnkd.in/e9M5Pkac #businessevents #eventprofs #incentivetravel #conferences

This week we were delighted to welcome Perfect (China) Co., Ltd. and their 8-day tour group of 2,000 visitors to Britain, working with CTG MICE Service Company Limited. The programme comprised of two simultaneous itineraries, including the “Highlights Tour” visiting London, Oxford and surrounding areas, and the “Scenic Wonders Tour” visiting Edinburgh and London. Visitors had the opportunity to see our world-famous attractions, participate in academic and cultural exchanges and team building sessions, as well as experience traditional English afternoon tea and Scottish whiskey! Our Head of Business Events, Paul Black was honoured to join their business conference and celebratory Gala at Excel London on Tuesday. Trips such as these drive significant growth to the UK economy and are a vital component of the #businessevents sector. Thank you to all involved for choosing #Britain and for a wonderful Gala evening!

🫰"Incentive trips are highly valuable, generating spend per delegate which is more than three times higher than for conferences and exhibitions." This stat really jumped out at me from the new VisitBritain Business Events 2024 Delegate Spend Report - the first in seven years. Plenty more where that came from too, the whole report is well worth checking out: https://lnkd.in/ewF87Ne5 #incentivetravel #mice #businessevents #conferences #exhibitions #eventprofsuk

📣 Scotland's annual association conference survey results released We're delighted to share the results of the Scottish Association Survey 2023/24, highlighting the sector's record-breaking year. Scotland’s association conference sector doubles economic impact! - £349.1M contributed to the visitor economy, double the 2022/23 figure - 146,000 delegates, a 55% increase year-on-year - More jobs supported and more visitor spend than ever before These figures showcase the growing value of association conferences in Scotland, strengthening our reputation as a premier destination for business events. Learn more and read key findings here: https://lnkd.in/dFaY9wdp #BusinessEvents #Eventprofs #Scotland #AssociationMeetings