Blog - Page 2 of 18 - NAI: Network Advertising Initiative

Phreesia: Protecting Health Data to Support Personalized Healthcare and Build Trust

December 9, 2024

By Melissa Mitchell, Chief Privacy Officer, Phreesia Patient data holds tremendous potential to improve health outcomes by enabling personalized care. At Phreesia, we see firsthand the benefits of leveraging patient

The NAI Welcomes Jason Snyder as Counsel, Compliance and Public Policy

December 6, 2024

WASHINGTON, DC (December 2, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Jason Snyder is joining

NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data

December 2, 2024

On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft

NAI Comments on Proposed Amendments to the Colorado Privacy Act Rules

November 8, 2024

On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy

The NAI Welcomes Nick Meyer as Counsel, Compliance and Public Policy

October 29, 2024

WASHINGTON, DC (October 28, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Nick Meyer is joining

NAI Updates Location Data Privacy Standards Providing Additional Clarity for Identification of Sensitive Points of Interest

October 18, 2024

Keeping with its longstanding leadership in promoting strong location data privacy practices across the digital advertising industry, the NAI is updating its Voluntary Enhanced Standards for Precise Location Information Solution

NAI Comments on NY Child Data Protection Act NPRM

October 1, 2024

On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting

NAI Comments on CA Data Broker Registration Regulations

August 20, 2024

On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the

NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments

June 25, 2024

On June 25, the NAI sent a letter to the House Committee on Energy and Commerce urging the Committee to continue working to further improve the American Privacy Rights Act

NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry

June 25, 2024

On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a

NAI Summit 2024 – Moving Privacy Forward

June 4, 2024

Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and

Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry

April 2, 2024

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

NAI Comments on COPPA NPRM

March 12, 2024

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024

By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what