The NAI

💡 How Tailored Advertising Benefits Consumers Tailored advertising does more than connect businesses with their audiences — it delivers real value to consumers every day. By supporting the free and open internet, tailored ads help keep news, entertainment, and apps accessible without subscription fees. They also make ads more relevant and useful, reducing clutter and improving the online experience. When done responsibly and transparently, tailored advertising also empowers consumers with greater choice and control over how their data is used — strengthening trust between people, publishers, and brands. At the NAI, we believe privacy-protective, data-driven advertising can benefit everyone — keeping digital content diverse, affordable, and accessible. Learn more about how tailored advertising supports consumers and the open web: https://lnkd.in/dvu8iMvp #DigitalAdvertising #Privacy #AdTech #TheNAI #TailoredAds #AdIndustry

Today, we honor and thank all who have served. On Veterans Day, the NAI recognizes the courage, dedication, and sacrifice of those who have served in our nation’s armed forces. We are deeply grateful for their service and for the values of integrity, responsibility, and commitment they exemplify — values that inspire our work every day. To all veterans and their families, thank you for your service. #VeteransDay #ThankYouVeterans #Service #Gratitude

Digital Download SNEAK PEEK! ANA Conference Readout: FTC Commissioner Holyoak Highlights Privacy and Data Use Priorities for 2026 At this week’s ANA Masters of Advertising Law Conference, FTC Commissioner Melissa Holyoak reaffirmed that consumer privacy and data protection will remain top enforcement priorities in 2026. Key areas of focus include children’s privacy, data transparency, and the responsible use of emerging technologies. Commissioner Holyoak emphasized continued enforcement of COPPA and growing attention to teen data protections, with the Take It Down Act expected to take effect in 2026. She also discussed the FTC’s approach to sensitive data cases, supporting the Kochava action but disagreeing with MobileWalla, noting that alleged consumer injury must be clearly tied to data collection. Holyoak shared her view that terms like “dark patterns” and “surveillance advertising” risk pre-judging cases and she does not use them in enforcement discussions. Looking ahead, she said the FTC will continue to examine AI applications and data-driven advertising for transparency, accuracy, and consent—balancing innovation with accountability. Interested in receiving our biweekly newsletter? Contact us at membership@thenai.org to receive more info. #Privacy #AdTech #DataProtection #FTC #Policy #AI #DigitalAdvertising #TheNAI

Great discussion today on the future of Privacy-Enhancing Technologies (PETs) at the IAPP #PSR25! Our VP of Public Policy, David LeDuc, joined experts from across the industry to explore how innovations like confidential compute are being put into practice — helping advance privacy, accountability, and trust in digital advertising. Collaboration between policymakers, technologists, and industry groups will be key to scaling these solutions and driving real progress. Special thanks to Ari Levenfeld, Rowena Lam & Quaseer M. for a great panel! #Privacy #AdTech #PETs #ConfidentialCompute #Innovation #DigitalAdvertising #TheNAI #

No tricks — just Privacy-Enhancing Technologies. 🎃 This Halloween, learn how PETs can help your data stay private and your ads stay effective. 👻 Check out the NAI’s new PETs Ad-Tech Primer to uncover what’s behind the (privacy) mask: https://lnkd.in/eq3EdWmN #HappyHalloween #PrivacyTech #DigitalAdvertising #PETs #TheNAI

📣 Tailored advertising supports small publishers and the open web. Data highlights how tailored ads help sustain diverse, independent content while keeping costs manageable for both publishers and consumers. Tailored advertising not only drives growth, it helps small publishers compete with dominant platforms and continue offering free, high-quality content to readers. 🔗 Learn more about how tailored advertising benefits small publishers: https://lnkd.in/esRnPvmD #DigitalAdvertising #AdTech #SmallBusiness #Publishers #TheNAI

🌍 Next Stop: Limassol, Cyprus @ AFDS 2025! We’re excited to share that our President & CEO, Leigh Parsons Freund, will be speaking at the Ad-Filtering Dev Summit on October 24, 2025, from 15:50–16:10. 🎤 Leigh will join Alex Cone of Google for a session titled: “Collaborative Paths to Privacy-Enhancing Advertising.” Together, they’ll explore how industry collaboration can advance privacy-preserving advertising solutions that balance innovation, user trust, and effective marketing. If you’ll be at the Summit in Limassol, don’t miss this conversation on the future of responsible digital advertising! Special thanks to eyeo, Ghostery & AdGuard for making this event possible! #AFDS2025 #adtech #privacy #digitaladvertising #AdFilteringDevSummit #NAI

☀️ Are you heading to IAPP #PSR25 next week in San Diego? The NAI will be there! 🎤 Don’t miss David LeDuc speaking on Friday, October 31, at 11:15 a.m. on the panel: “Unlocking Privacy Innovation: Implementing PETs for the Digital Ecosystem” with Ari Levenfeld, Rowena Lam, and Quaseer M. ☕ Interested in connecting? Let us know if you’d like to meet up for coffee! Leigh Parsons Freund, Nicolas Meyer, and Jason Snyder will also be attending this year’s P.S.R. #adtech #privacy #networking #IAPP

💼 Now Hiring - Spring & Summer 2026 Interns at The NAI: - Legal Internship - Public Policy Internship Are you passionate about digital privacy, responsible data use, and the future of advertising technology? We are now accepting applications for Spring/Summer 2026 internships! 💡 What you’ll get: - Experience working with industry leaders in digital advertising and privacy - Exposure to real-world regulatory, policy, and communications challenges - Mentorship from NAI’s experts and opportunities to contribute to meaningful projects If you’re a motivated student, recent graduate or know someone how is and wants to learn how responsible data practices shape the ecosystem, we’d love to hear from you! 👉 Learn more and apply: https://lnkd.in/eH54DpyF #hiring #lawschool #recentgrad #career #internship #lawintern

📢 New from the NAI: A Primer on Privacy-Enhancing Technologies (PETs) in Digital Advertising We are proud to announce the release of a new primer for privacy professionals that explains the fundamentals of key Privacy-Enhancing Technologies (PETs) and their real-world applications in digital advertising. It explores four leading PETs methods and their uses in advertising: 1️⃣ Trusted Execution Environments (TEEs) – secure data environments for matching and attribution 2️⃣ Multiparty Computation (MPC) – joint data analysis without sharing raw data 3️⃣ Differential Privacy (DP) – protecting individuals while enabling aggregate insights 4️⃣ Zero-Knowledge Proofs (ZKPs) – verifying facts without exposing underlying data While PETs aren’t a substitute for a strong privacy program, their responsible use can elevate industry standards—supporting both privacy protection and the sustainability of free, ad-supported digital media. 🔗 Read the full primer: https://lnkd.in/eq3EdWmN