How The Rocky Horror Picture Show went from flop to famous
It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.
issue 84
A collection of news stories and features published in NZ Marketing magazine issue 84, September-November 2025.
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Only creativity can save us, says EightyOne
EightyOne’s Chris Bleackley on the three magic ingredients that power the agency’s success: creativity, cut-through and cheese scones.
Young audiences are hard to reach. But not for Re: News
Multimedia journalist Zoe Madden-Smith says Re: News easily engages the hard-to-reach rangatahi because they know what they want.
AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
Trust, members and a little guy called Ray: under the hood with the AA
How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.
Motion Sickness is more than an agency – it’s an ideas factory
Motion Sickness isn’t an ad agency – it’s a creative company. Because the world doesn’t need more ads, just better ideas.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Why being bold to be different is key to igniting growth
At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.
Mates have a sweet as idea
A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.
Think: What’s the truth only your brand can tell?
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.