How The Rocky Horror Picture Show went from flop to famous
It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.
A collection of news stories and features published in NZ Marketing magazine issue 84, September-November 2025.
It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.
EightyOne’s Chris Bleackley on the three magic ingredients that power the agency’s success: creativity, cut-through and cheese scones.
Multimedia journalist Zoe Madden-Smith says Re: News easily engages the hard-to-reach rangatahi because they know what they want.
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.
Motion Sickness isn’t an ad agency – it’s a creative company. Because the world doesn’t need more ads, just better ideas.
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.
A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.