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Top Dogs

The marketing flip that saved The Rocky Horror Picture Show
Check out the latest Month in Media column
Why original wins in the sea of sameness
Only creativity can save us, says EightyOne
Auckland Council comms cut through on social

Out of home moves from awareness channel to dynamic canvas

Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa

NZ Marketing Awards winners’ stories

Excellence in B2B Marketing Strategy winner 2025: Fisher & Paykel Healthcare

Excellence in Consumer Products & Services Strategy winner 2025: One New Zealand

Excellence in Data Insights Strategy winner 2025: Summerset Retirement Villages

Excellence in Brand Transformation Strategy winner 2025: Norsewear

Excellence in FMCG Strategy winner 2025: Abe’s Bagels

Excellence in New Brand Development winner 2025: Goodman Fielder

Excellence in Financial & Banking Marketing Strategy winner 2025: Westpac

Excellence in Not-for-Profit Marketing Strategy winner 2025: Raukatauri Music Therapy Trust

Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport

Best B2B Marketing Campaign winner 2025: Kiwibank

Best B2C Marketing Campaign winner 2025: DB Breweries

Best Data-Driven Marketing Campaign winner 2025: Pak’nSave

Best In-House Marketing Campaign winner 2025: Sharesies

Best Marketing on a Shoestring Budget Campaign winner 2025: NZSki

Best Public Sector/Government Marketing Campaign winner 2025: Sport New Zealand Ihi Aotearoa

Best Use of Content Marketing Campaign winner 2025: Tourism New Zealand

Excellence in Healthcare/Beauty Marketing Strategy winner 2025: The New Zealand Herpes Foundation

Excellence in Long-Term Marketing Strategy winner 2025: Pak’nSave

Excellence in MarTech Strategy winner 2025: Fletcher Living

Marketer of the Future winner 2025: Simran Wadhawan

Supreme Excellence Award winner 2025: Spark New Zealand

Marketer of the Year winner 2025: Matthew Pickering

Team of the Year winner 2025: Zuru Group

Q&A with Craig Baldie, Marketing Hall of Fame winner 2025

Creativity and impact win big at the YouTube NZ Marketing Awards 2025

Best Overall Marketing Campaign winner 2025: Animates NZ Holdings

Brand of the Year winner 2025: Vogel’s

Special Lifetime Achievement Award winner: Keith Norris

Industry Insight

Out of home moves from awareness channel to dynamic canvas

Out of home moves from awareness channel to dynamic canvas

November 10, 2025November 10, 2025

Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.

The man making Auckland Council comms cut through on social

The man making Auckland Council comms cut through on social

November 6, 2025

Council comms are dull… aren’t they? Auckland mayor Wayne Brown’s policy and communications advisor Connor Ayliffe proves otherwise.

Google launches AI marketing tool Pomelli

Google launches AI marketing tool Pomelli

October 30, 2025

Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.

Top Dogs of Marketing

Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds

Top Dogs of Marketing: Margot from Academy In-House

Top Dogs of Marketing: Aslan and Gunner from Art of the Possible

Top Dogs of Marketing: ‘GreatHounds’ x Special

Top Dogs of Marketing: Tui from FCB Aotearoa

Top Dogs of Marketing: Blaze from Tonic and Farrimond

Top Dogs of Marketing: Teddy from Thinkerbell

Top Dogs of Marketing: Otto from Alexanders

Top Dogs of Marketing: Bear from Reach

Top Dogs of Marketing: the crew at Phantom Billstickers

Top Dogs of Marketing: Louis from the Marketing Association

Top Dogs of Marketing: Pockets from Kindred Studio

Deep Dive

How The Rocky Horror Picture Show went from flop to famous

How The Rocky Horror Picture Show went from flop to famous

October 31, 2025November 3, 2025

It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.

Trust, members and a little guy called Ray: under the hood with the AA

Trust, members and a little guy called Ray: under the hood with the AA

October 7, 2025October 13, 2025

How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.

Mates have a sweet as idea

Mates have a sweet as idea

September 18, 2025September 18, 2025

A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.

Snapshots of agency life in the South Island

Snapshots of agency life in the South Island

August 21, 2025August 22, 2025

Join NZ Marketing on a whistle-stop tour of agencies in the South Island/te Wai Pounamu – Aotearoa’s humble powerhouse.

Opinion

Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa

Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa

October 31, 2025October 31, 2025

This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.

Effie Awards Aotearoa: Why this year’s results matter

October 20, 2025October 29, 2025

Original wins in the sea of sameness

October 13, 2025October 13, 2025

Local tech leadership is a game-changer for NZ marketers

September 10, 2025September 18, 2025

Profiles

Marketer of the Future winner 2025: Simran Wadhawan

Marketer of the Future winner 2025: Simran Wadhawan

September 3, 2025September 16, 2025

At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.

Marketer of the Year winner 2025: Matthew Pickering

September 3, 2025September 16, 2025

Advertising is about ‘the power of ideas’

August 14, 2025August 14, 2025

How retail media expert Samantha Osborne connects with customers

July 3, 2025July 8, 2025

From our Partners

Only creativity can save us, says EightyOne

Only creativity can save us, says EightyOne

October 29, 2025October 31, 2025

EightyOne’s Chris Bleackley on the three magic ingredients that power the agency’s success: creativity, cut-through and cheese scones.

Month in Media October 2025, brought to you by Together

October’s month in media

October 29, 2025October 29, 2025

Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.

Inside PH Digital’s Market Report: September 2025

Inside PH Digital’s Market Report: September 2025

October 23, 2025October 23, 2025

Steady orders and loyal customers signal opportunity to lift conversion, retention and order value through refinement.

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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