IAB Tech Lab Announces Agentic RTB Framework (ARTF) v1.0 for Public Comment November 13, 2025 Read the full release »
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing November 4, 2025 Read the full release »
IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release October 23, 2025 Read the full release »
IAB Tech Lab Launches Standard Protocol Buffers Representation of OpenRTB for Public Comment September 16, 2025 Read the full release »
IAB Tech Lab Forms AI Content Monetization Protocols (CoMP) Working Group to Set AI-Era Publisher Monetization Standards August 19, 2025 Read the full release »
IAB Tech Lab Announces Mapping Content 2.1 to Ad Product 2.0 Now Open for Public Comment August 12, 2025 Read the full release »
IAB Tech Lab Releases Live Event Ad Playbook in Collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange August 5, 2025 Read the full release »
IAB Tech Lab’s Data Deletion Request Framework (DDRF) Endorsed by the UK Information Commissioner’s Office July 15, 2025 Read the full release »
IAB Tech Lab Launches the Containerization Project to Enable Next Generation Infrastructure in the Programmatic Supply Chain June 4, 2025 Read the full release »
IAB Tech Lab Addresses AI’s Impact on web economics and brand reputation; Proposes Large Language Model (LLM) Content Ingest API Initiative June 4, 2025 Read the full release »
IAB Tech Lab Summit 2025: “Through the Looking Glass” Tackles AI, Identity, Connected TV, Regulation & Reality May 20, 2025 Read the full release »
IAB Tech Lab Introduces Open-Source Solution, Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns March 20, 2025 Read the full release »
IAB Tech Lab Releases Programmatic CTV Genre Guidance leveraging Content Taxonomy, including Mappings for Upgrades for Public Comment December 11, 2024 Read the full release »
IAB Tech Lab Announces Public Comment Period for Ad Creative ID Framework (ACIF) Validation API December 3, 2024 Read the full release »
IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment November 21, 2024 Read the full release »
IAB Tech Lab Announces Global Privacy Platform (GPP) Implementation Guidelines for Public Comment October 29, 2024 Read the full release »
IAB Tech Lab Launches “Ad Format Hero” Initiative To Standardize Emerging CTV Ad Formats October 22, 2024 Read the full release »
IAB Tech Lab Launches ADMaP (Attribution Data Matching Protocol) for Public Comment October 15, 2024 Read the full release »
IAB Tech Lab Introduces PAIR (Publisher Advertiser Identity Reconciliation) Protocol for Advertisers and Publishers September 26, 2024 Read the full release »
IAB Tech Lab Unveils New Privacy Taxonomy for Public Comment September 5, 2024 Read the full release »
IAB Tech Lab Updates US National Section of the Global Privacy Platform to Reflect Use with Multi-State Privacy Agreement August 15, 2024 Read the full release »
IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration June 12, 2024 Read the full release »
IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands June 10, 2024 Read the full release »
IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance June 4, 2024 Read the full release »