Commerce Platform
The Commerce platform enables ecommerce solutions and retailers to deeply integrate their infrastructure with the tools available to sell their products across Meta technologies, including Shops, Marketplace, and Instagram Shopping.
Powered by the Graph API, it allows direct sellers and platform partners to build a seller onboarding experience and manage their product catalog and order management flows.
We are making changes to Shops to make it easier for businesses to maintain their shop while maximizing ROI from Shops ads. Learn more about these changes, and please ensure you have migrated to the new version of the Shops ads API by August 11, 2025 to prevent any disruption to your business.
Get Started
For the best user experience and project guidance, we recommend following these steps to get the most out of your integration setup. Each integration experience shares the same recommended reading of Concepts and Setup required prior to building an integration. The integration steps are specific to your role as a direct seller or platform partner. The references are guides that allow you to explore additional functions.