BibTeX record conf/icis/ZhangZYY19

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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@inproceedings{DBLP:conf/icis/ZhangZYY19,
  author       = {Xin Zhang and
                  Ran Zhang and
                  Wei Thoo Yue and
                  Yugang Yu},
  title        = {What is Your Data Strategy? The Strategic Interactions in Data-Driven
                  Advertising},
  booktitle    = {{ICIS}},
  publisher    = {Association for Information Systems},
  year         = {2019}
}

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