BibTeX record conf/iccbd/WangHN24a

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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@inproceedings{DBLP:conf/iccbd/WangHN24a,
  author       = {Yiyuan Wang and
                  Hamisah Hasan and
                  Nur Haniz Mohd Nor},
  title        = {An Investigation of Influencer Marketing Factors and Moderating Effect
                  of Gender on Purchase Intention in the Context of Live Streaming Marketing},
  booktitle    = {{ICCBD}},
  pages        = {323--327},
  publisher    = {{ACM}},
  year         = {2024}
}

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