BibTeX record conf/iccbd/WangHN24a

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@inproceedings{DBLP:conf/iccbd/WangHN24a,
  author       = {Yiyuan Wang and
                  Hamisah Hasan and
                  Nur Haniz Mohd Nor},
  title        = {An Investigation of Influencer Marketing Factors and Moderating Effect
                  of Gender on Purchase Intention in the Context of Live Streaming Marketing},
  booktitle    = {2024 International Conference on Cloud Computing and Big Data, {ICCBD}
                  2024, Dali, China, July 26-28, 2024},
  pages        = {323--327},
  year         = {2024},
  crossref     = {DBLP:conf/iccbd/2024},
  url          = {https://doi.org/10.1145/3695080.3695137},
  doi          = {10.1145/3695080.3695137},
  timestamp    = {Tue, 08 Jul 2025 20:40:01 +0200},
  biburl       = {https://dblp.org/rec/conf/iccbd/WangHN24a.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@proceedings{DBLP:conf/iccbd/2024,
  title        = {2024 International Conference on Cloud Computing and Big Data, {ICCBD}
                  2024, Dali, China, July 26-28, 2024},
  publisher    = {{ACM}},
  year         = {2024},
  url          = {https://doi.org/10.1145/3695080},
  doi          = {10.1145/3695080},
  isbn         = {979-8-4007-1022-3},
  timestamp    = {Tue, 18 Nov 2025 02:01:37 +0100},
  biburl       = {https://dblp.org/rec/conf/iccbd/2024.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}