Charts across Hightouch now feature a refreshed color palette and improved loading animations for a cleaner, more readable experience.
The new color system enhances contrast and makes dense charts—like dashboards and analytics views—easier to scan at a glance.
You can now sync Roku IDs directly to Roku Ads from Hightouch.
Previously, you could only match PII to Roku IDs using Roku’s Data Clean Room. With this update, you can now send Roku IDs straight to Roku Ads for more direct targeting and audience activation.
Journeys now support granular, V2-level permissions. These permissions decouple audience and sync access from journeys, giving teams finer control over who can configure or launch them.
This improvement helps large organizations manage collaboration and governance more effectively.
Hightouch now supports Bird as a destination. You can sync Contact Lists (Audiences) and Contact Objects directly to Bird.
Bird is a customer engagement platform that helps enterprise brands acquire, convert, and retain users across channels.
Charts across Hightouch now look cleaner and are easier to read. Labels, legends, and tooltips have all been refreshed for better clarity, making it simpler to interpret your data at a glance.
A new Viant Destination is now available in Hightouch. Viant helps advertisers plan, execute, and measure people-based digital campaigns using AI-driven insights.
With this integration, users can easily create and sync audiences from Hightouch to Viant for digital advertising activation.
Hightouch now supports Yahoo DataX as a destination, enabling audience data syncs directly to Yahoo’s advertising ecosystem. Yahoo DataX allows partners to securely exchange and activate audience data for advertising and enrichment.
You can now use the Profile Reprocessing API to selectively delete and reprocess identity profiles in Hightouch Identity Resolution (IDR) without triggering a full rerun.
This API enables precise updates to your identity graph, helping you:
Hightouch now supports Unify as a destination, allowing you to sync records for standard and custom objects to UnifyGTM.
Unify helps teams capture intent data, power AI-driven outbound, and engage prospects with personalized experiences.
Event-based journeys now support additional entry filters, allowing you to refine which users enter a journey.
For example:
Exclude users in a suppression audience from a “Viewed Product” upsell journey
Target only high-value users in an “Abandoned Cart” flow
This gives marketers the precision of audience-based targeting while keeping the flexibility of event-triggered journeys.