Google & YouTube

Name: Google & YouTube
Brand: Google LLC
Rating: 4.5 (3932 reviews)

Pricing: Free to install. Additional charges may apply.
Rating: 4.5 (3,932)
Developer: Google LLC

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Connect your store to Merchant Center to showcase your products across Google
Help drive more sales with a Performance Max ad campaign, powered by Google AI
Connect your store to YouTube to turn viewers into shoppers
Connect the full ecommerce journey with insights in Google Analytics
Sync product details from Shopify to show deals, shipping and returns on Google

Popular with stores like yours: Based in United States

Highlights: Works with the latest themes

Languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian (Bokmål), Portuguese (Portugal), Portuguese (Brazil), Spanish, Swedish, Thai, Turkish, Polish, and Vietnamese

Works with

Checkout
Google Merchant Center
Google Ads
Google Analytics
Google Shopping
YouTube Shopping

Pricing

Free

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

All charges are billed in USD.

Reviews (3,932)

Overall rating

4.5

Counts per rating level

71% of ratings are 5 stars
2.8K
9% of ratings are 4 stars
347
3% of ratings are 3 stars
129
2% of ratings are 2 stars
86
15% of ratings are 1 stars
574

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for boosting business growth through Google Shopping and YouTube integrations. It effectively expands audience reach and enhances customer engagement with features like seamless product listings and engaging content creation, including AI-driven options. The app is praised for its intuitive design and reliable performance, with responsive support that assists in setup and troubleshooting.

June 18, 2025

The instructions are often times easy to follow and google representatives are great with support for Google Ads. The only issue for small shopify stores is google does not have automation for the reviews that are featured from customers on the shopify store they should automatically migrate to the google shopping page versus trying to get customers to set-up reviews direct on the google site.

Essentialgifting

United States

Almost 3 years using the app

July 3, 2025

The newest update of this app has caused a lot of products for our business.

We used to be able to easily filter before bulk editing products - specifically Google metafields (color, size, age group, and gender) for apparel. We could filter by vendor or active/draft or sort by created and products with issues were an entire category that we could edit separately.

However, since the past updates - we can now only edit all of our products at once (which we have over 10,000 so it is impossible to work with anymore.)

Butterbugboutique

United States

Almost 5 years using the app

Google LLC replied July 7, 2025

Hi - this sounds like you're using the Products page Search & Filter functionality, and also the Bulk Editor, which is in Shopify and not a tool of the Google & YouTube App. I'd recommend submitting a ticket to Shopify about the missing filter options and the bulk editor limitations.

The Google & YouTube app doesn't own these pages and we haven't had a major app update that would have changed any of our metafields, so I think it was a Shopify update you're talking about.

July 17, 2025

Used this app for years then woke up one morning to find multiple errors on my merchant centre. For some reason overnight all my products changed from in stock to 'blank' - only solution was to manually update everything to in stock on merchant centre - not an easy task on over 50k products - all are in stock on shopify.

Now my product description on MC is not showing my Shopify SEO Product description, its showing my product description when its set to use SEO title/description only.

Major issue is this over CSS capacity, again happened over night.

Why fix something that isnt broken!? This has nearly bankrupt my business ive gone from too many sales to nothing. I'll be putting all of my google ads on hold until this is all resolved. Read other reviews and avoid this 'sales channel' until they actually fix all of these issues.

DC Packaging

United Kingdom

Almost 4 years using the app

Google LLC replied July 21, 2025

Hi - I've gone ahead and replied on one of your case tickets. It seems that the over-quota issue was the main culprit when you expanded the product sync to multiple markets, and only a few products had missing availability. For others having quota issues, you can visit https://support.google.com/merchants/contact/additional_items