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Ads across the Google Network should be useful, varied, relevant, and safe for users. Google Ads doesn't allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.
Learn more about the Abusing the ad network policy.
The following is not allowed:
Engaging in practices that violate the Spam Policies for Google Web Search
Ads that point to destinations that have been removed from Google Search through a manual action will be disapproved. Site owners are notified through Google Search Console about manual actions.
Examples (non-exhaustive): Keyword stuffing, cloaking, sneaky redirects, doorway pages, spamming social network sites
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the 'Ads and assets' page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe there's been an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.