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Ads across the Google Network should be useful, varied, relevant, and safe for users. Google Ads doesn't allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.
Learn more about the Abusing the ad network policy.
The following is not allowed:
Using the Google Network to gain an unfair traffic advantage over other participants in the auction
Examples (non-exhaustive): Affiliates that advertise on Google Ads against the applicable affiliate program rules; trying to show more than one ad for your business, app, or site in a single ad location
Keywords should fit the target audience’s likely intent when searching. Each website or app that you promote should offer distinct value to users. For example, you should avoid promoting similar products and prices across related destinations.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the 'Ads and assets' page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that there's been an error, you can appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, your ads can be approved. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.