TWI661375B - System and implementation method for hiding information applied to e-commerce platform - Google Patents

Abstract

An information hiding system applied to an e-commerce platform and an implementation method thereof. The system includes a platform server. The platform server can receive a product keyword input by a consumer device, and after comparing and matching the products, The merchant's original identification information is converted, and the converted merchant's identification information and the corresponding product name information are output to the order management or product purchase interface of the consumer device. Furthermore, the platform server can also complete the completed product. The purchased original consumer identification information is converted and output to the order management interface of the merchant device, so that the original identification information of the merchant and consumer can be hidden on the platform server, which can reduce the merchant and Issues such as transaction disputes and data leakage between servers.

Description

Information hiding system applied to e-commerce platform and implementation method thereof

The present invention relates to the field of e-commerce. It can receive a product keyword and compare matching products to be purchased based on the same. The present invention particularly relates to an "information Design system and its implementation method. "

With the rapid development of e-commerce, many people choose to shop through the Internet. Generally speaking, consumers can connect to an e-commerce platform to purchase goods through the Internet. However, due to the sales on the e-commerce platform, The quality of the products varies, and the service evaluations of various merchants (merchants) are also uneven. Therefore, the existing e-commerce platforms are prone to transaction disputes and high product return rates. When the consumer end is based on the merchants, Services such as service evaluation, attention, message response rate, message response speed, and time of joining the platform. As a consideration of product purchase, it will not be able to make each merchant on the e-commerce platform in an equal competitive position. Both parties will also increase many burdens psychologically. Furthermore, personal information such as name information and contact information on the consumer side may also be subject to the risk of improper use by the merchant side.

Relevant pre-patent cases such as the Republic of China Invention Patent No. TW200802157 "Internet Trading Platform", the Republic of China Taiwan Invention Patent No. TW201619885 "E-commerce word-of-mouth analysis system, method and computer-readable recording medium", and CN104778207A "Integrated Search Engine Method and System for Online Shopping" has the aforementioned problems, so as to how to reduce transaction disputes, put the merchant end into an equal competitive position, and protect the consumer end against existing e-commerce platforms. Sensitive information is an issue to be resolved.

In view of the above problems, the present inventor has conducted research in the field of e-commerce and data hiding technology based on years of experience in related field research; therefore, the object of the present invention is to provide a hidden consumer and merchant identification Information's "information hiding system applied to e-commerce platform and its implementation method".

To achieve the above object, the information hiding system of the present invention includes: a platform server having a central processing unit, an identification information generating module, a condition comparison module, and a database; the condition comparison module It is used to receive at least one product keyword input from at least one consumer device and compare it with at least one product sales information stored in a database to generate a comparison result. The comparison result includes information about product sales The associated at least one merchant-side original identification information; and the key to the implementation method of the present invention is that the identification information product The health module can convert the original identification information on the merchant side and the original identification information on the consumer side into a newly updated identification information on the merchant side and an updated identification information on the consumer side, and then update the identification information on the merchant side and the corresponding The product name information is output to a user interface (such as order management interface or product purchase interface) of the consumer device, and the original identification information of the consumer is output to the merchant interface (such as order management interface) of the merchant device; Therefore, the merchant side and the consumer side can only view the converted identification information, so that the original identification information of the merchant side and the consumer side can be hidden on the platform server.

In order for your reviewers to clearly understand the purpose, technical features, and effects of the present invention after its implementation, the following description and illustrations are used to explain it, please refer to it.

1‧‧‧Information hiding system

11‧‧‧ Consumer Device

111‧‧‧ Consumer App

1111‧‧‧Condition Input Module

1112‧‧‧ consumer interface

1113‧‧‧Payment Module

12‧‧‧platform server

121‧‧‧Central Processing Unit

122‧‧‧ Condition Comparison Module

123‧‧‧Identification information generation module

124‧‧‧Database

125‧‧‧IM

13‧‧‧Merchant-side device

131‧‧‧ Merchant App

1311‧‧‧Commodity Management Module

1312‧‧‧Merchant interface

13’‧‧‧ Merchant device

13 ”‧‧‧Merchant-side device

14‧‧‧ e-commerce platform

15‧‧‧Transaction Server

151‧‧‧Account Management Module

16‧‧‧ Intelligent Collecting Subsystem

161‧‧‧Logistics server

162‧‧‧Customer server

ST1‧‧‧Receive product keywords

ST2 ‧‧‧ Does the match match

ST3‧‧‧ Extract the original identification information of the business side and generate updated identification information

ST4‧‧‧ Receive purchase instructions

ST5‧‧‧Retracts the original identification information of the fee side and generates the updated identification information of the consumer side

ST6‧‧‧Confirmation steps

ST7‧‧‧ Arrival Notification Procedure

T_CONSUMER‧‧‧Consumer Record

T_STORE‧‧‧Merchant-side sales record sheet

T_PLATFORM‧‧‧Platform Order Reference Record Form

FIG. 1 is a system architecture diagram of the present invention.

Figure 2 is a schematic diagram of the system structure of the present invention.

Fig. 3 is a flowchart (I) of the system implementation of the present invention.

Figure 4 is a flowchart of the system implementation of the present invention (2).

Figure 5 is a schematic diagram of the system implementation of the present invention.

FIG. 6 is a schematic diagram of a system structure according to another embodiment of the present invention.

FIG. 7 is a flowchart of a system implementation according to another embodiment of the present invention.

Please refer to "Figure 1", which shows the system architecture diagram of the present invention. The information hiding system 1 includes a platform server 12, at least one consumer device 11, and a plurality of merchant device (13, 13 ', 13 "...), an e-commerce platform 14, and a transaction server 15 respectively provide an information link with the platform server 12. Among them, the aforementioned method of establishing an information link can be via Ethernet, 3G, 4G LTE, Wi -Fi and other data transmission agreements are reached, and the consumer device 11 and each merchant device (13, 13 ', 13 "...) can execute an application (App) or establish with the platform server 12 through a web page Information link; consumer device 11, and business device (13, 13 ', 13 ") can be one or a combination of a personal computer, a notebook computer, a smartphone, a tablet computer, but not a combination of This is limited.

Please refer to "Figure 2", which shows a schematic diagram of the system structure of the present invention. The consumer device 11 can be installed with a consumer application 111 for establishing an information link with the platform server 12, and the consumer application 111 It includes a condition input module 1111, a consumer interface 1112, and a payment module 1113. The consumer application 111 can be triggered by receiving a voice input instruction.

1. The condition input module 1111 is used to receive at least one product keyword input by the consumer device 11; 2. The consumer interface 1112 is used to provide a consumer interface for the consumer to use in the consumer application 111 Achieve product search, product purchase, check order progress, online payment and other functions; 3. The payment module 1113 is used to send a payment instruction (not shown in the figure), and the transaction server is connected through the platform server 12 The device 15 receives a virtual currency exchange instruction; 4. The method of inputting the product keywords can be achieved through keyboard input, voice input, and handwriting input, and the product keywords can be a product name, a product price, One of a commodity type, a commodity condition, or a combination thereof.

Please continue to refer to "Figure 2". The merchant-side device 13 may install a merchant-side application 131 for establishing an information link with the platform server 12. The merchant-side application 131 includes a commodity management module 1311 and a merchant-side The interface 1312 and the commodity management module 1311 are used by the merchant to achieve functions such as managing the inventory of the product, and removing the product from the shelves. The merchant-side interface 1312 can be an order management interface for the merchant to view the progress of the order established by the transaction.

Please continue to refer to "Figure 2". The platform server 12 of the information hiding system 1 includes a central processing unit 121, a condition comparison module 122, an identification information generating module 123, a database 124, and a real-time The communication modules 125 are respectively information-connected to the central processing unit 121.

1. The central processing unit 121 is used to run the platform server 12 and each module of the platform server 12 and has functions such as logical operations, temporary storage of operation results, and storage of execution instruction positions; 2. Condition comparison module 122 is used to According to at least one product keyword input by the consumer device 11, a comparison is performed with a plurality of product sales information stored in the database 124 to generate a comparison result that matches the product keyword, wherein the comparison result includes correlations At least one product name information and at least one merchant-side original identification information, and the product name information and the merchant-side original identification information are also related to the product sales information, and the condition comparison module 122 may have information based on the A machine learning model (not shown in the figure) of the product keywords. The condition comparison module 122 inputs the product keywords input by the consumer device 11 into the machine learning model to pass Speech recognition, word segmentation, part-of-speech tagging, parsing, textual entailment Extracting message (information extraction) and other means, the conditional comparison module 122 according to the product key, the intelligent than the most sold goods in line with the results than the information; 3. If the comparison result is consistent, identification The information generating module 123 is used to perform a data value conversion (such as random number operation, hash operation, data type conversion, recursive operation, cryptographic processing, or a combination thereof, but not limited to this) To convert the original identification information of the merchant end into an updated identification information of the merchant end that is related to each other, and store it in the database 124 and return it to the consumer device 11, so that the consumer device 11 is in the consumer interface. 1112 only displays the updated identification information of the converted merchant side. Furthermore, the identification information generation module 123 can also convert a consumer-side original identification information of the consumer-side device 11 into an interrelated one by performing the data value conversion described. A consumer-end identification information is updated and stored in the database 124 and returned to the merchant-side device 13 so that the merchant-side device 13 only displays the converted consumer message on the merchant-side interface 1312. The identification information after the fee end is updated; 4. The database 124 is used to store a plurality of merchandise sales information, a plurality of merchant-side original identification information, a plurality of consumer-end original identification information, and a plurality of converted consumer-end identification information after conversion. The identification information is updated with the merchant; 5. The instant messaging module 125 is used to provide an instant communication protocol for the consumer device 11 and the merchant device 13 to communicate with each other through the instant messaging protocol. The communication interface performs text message, file, voice, and video communication functions. In addition, the instant messaging module 125 can also be used by the platform server 12 to send the latest order status to the consumer device 11 and the merchant device 13; 6. Among them, The transaction server 15 of the information hiding system 1 has an account management module 151. The account management module 151 is used to store a virtual account belonging to the consumer device 11 and the merchant device 13, respectively. The transaction server 15 It is used to perform a virtual currency exchange operation to return the virtual currency to each virtual account.

Please refer to "Figure 3", which shows the system implementation flowchart (1) of the present invention, and please refer to the system implementation diagram of "Figure 5" and the system structure diagram of "Figure 2". The information hiding system 1 mainly performs the following steps:

(1) Receiving a product keyword (step ST1): a platform server 12 receives a product keyword input by a consumer device 11, and the receiving form of the product keyword may be a voice input message, a handwriting input message And one of a keyboard input message, the product keyword may be one or a combination of a product name, a product price, a product type, and a product condition, but they are not limited thereto.

(2) Whether the matching products are matched (step ST2): the platform server 12 compares with the at least one product sales information stored in a database 124 of the platform server 12 according to the product keywords, and generates A comparison result, the comparison result including at least one product name information (such as a hair dryer) and at least one merchant-side original identification information, and the merchant name information and the corresponding merchant-side original identification information are also related to the product The sales information forms an association; the original identification information on the merchant side may be a merchant name (for example, O Shuo Co., Ltd.).

(3) Extract the original identification information of the merchant and generate the updated identification information of the merchant (step ST3): If the comparison result in step ST2 is consistent, the platform server 12 retrieves the matching comparison result from the database 124 At least one merchant-side original identification information (such as O Shuo Co., Ltd.) and an identification information generation module 123 to perform a data value conversion (such as random number operation, hash operation, data type conversion, recursive operation, hidden code processing One of the variants or combinations, but not limited to this, in order to convert the original identification information on the merchant side (such as O Shuo Co., Ltd.) into an updated identification information on the merchant side (such as 00001-A), And store it in the database 124. After that, the platform server 12 returns the updated identification information (00001-A) on the merchant side and the corresponding product name information (hair dryer) to the consumer device 11 to make the consumer device 11 According to a consumer-side consumption record table T_CONSUMER shown in "Figure 5", "the merchant's updated identification information (00001-A)" is displayed on a user interface (such as a product purchase interface) of the consumer device 11, In turn, the "business side Began identifying information (O-seok Co., Ltd.) "hidden platform located in the server database 12412 in.

(4) Receiving a purchase instruction (step ST4): The platform server 12 receives a purchase instruction sent by the consumer device 11 and sends the purchase instruction to an e-commerce platform 14 to change the e-commerce platform 14 The quantity of goods to be purchased for sale, where the purchase instruction may include a consumer-side original identification information, a merchant-side identification information after updating, a product purchase quantity information, a product specification information, a product name information, etc. Information, but not limited to this.

(5) Thereafter, a virtual currency exchange step is performed (not shown in the figure): the platform server 12 sends a virtual currency exchange instruction to a transaction server 15, and after the transaction server 15 receives it, it performs a virtual currency Exchange operation to return the virtual currency to a virtual account belonging to the merchant-side device 13, and thereafter, the platform server 12 updates the order status stored in the e-commerce platform 14 and drives an instant messaging module The group 125 sends a payment confirmation message and a shipping request message to the consumer device 11 and the merchant device 13.

(6) The virtual currency may be one of virtual points or a cryptocurrency, and the virtual currency may be used by the consumer device 11 to be connected through the platform server 12 and selected on the e-commerce platform 14 The virtual currency can also be used as a transaction medium between different consumer-side devices 11 or between the consumer-side device 11 and the merchant-side device 13 when purchasing goods or discounting the consumption amount.

Please refer to "Figure 4", which shows the system implementation flowchart (II) of the present invention, and please refer to the system implementation diagram of "Figure 5" and the system structure diagram of "Figure 2" After the execution of the foregoing step ST4, the information hiding system 1 continues to execute step ST5:

(1) Extracting the original identification information of the fee end and generating the updated identification information of the consumer (step ST5): The platform server 12 retrieves one of the original identification information of the consumer corresponding to the purchase order from the database 124 (For example, Wang Daming), and causes the identification information generation module 123 to perform the data value conversion described above, so as to convert the original consumer identification information (Wang Daming) corresponding to the consumer device 11 into an interconnected consumer identification after updating Information (for example, 2798861), and stored in the database 124, and then the platform server 12 updates the identification information after the consumer end (2879861), and returns it to the merchant-side device 13 corresponding to the purchase instruction, so that The merchant-side device 13 displays the "consumer-end updated identification information (2879861)" on a merchant-side interface 1312 of the merchant-side device 13 according to a merchant-side sales record table T_STORE shown in "Figure 5", thereby enabling "consumption The original identification information (Wang Daming) is hidden in the platform server 12;

(2) Continuing, after the execution of the above step ST5, the database 124 of the platform server 12 stores a platform-side order reference record table T_PLATFORM as shown in "Figure 5", so that the platform server 12 can Based on the "identification information updated on the consumer side (e.g. 2878861)" and "original identification information on the consumer side (e.g. Wang Daming)" and the "identification information on the merchant side after the update (e.g. 00001-A)" And "Merchant's original identification information (O Shuo Co., Ltd.)" to identify the real identity of the consumer and merchant corresponding to the order, and the merchant and consumer cannot identify each other's true identity, which can solve the problem. Know that e-commerce platforms are prone to transaction disputes.

(3) Continuing, in the present invention, in a better case, the database 124 of the platform server 12 can further store a plurality of historical transaction records, the historical transaction records containing the original identification information associated with at least one consumer (such as Wang Daming) Multiple "consumer-side historical identification information (e.g., 2878862 ...)", and plural "merchant-side historical identification information (e.g. 00001-A ') associated with at least one merchant-side original identification information (e.g., O Shuo Co., Ltd. ...) ", according to this, when the information hiding system 1 executes the above step ST3, the" business-side historical identification information (00001-A '...) "can be retrieved by the identification information generation module 123, which can then Ensure that the converted identification information (00001-A) of the converted merchant end is different from the historical identification information (00001-A '...) of each merchant end. Similarly, when the information hiding system 1 executes the above step ST5, "Consumer-side historical identification information (2879862 ...)" can also be retrieved by the identification information generation module 123, which can ensure that the converted consumer-side updated identification information (2879861) is different from the historical identification information of each merchant. (2879862 ...).

(4) In this way, the present invention can better prevent the consumer from viewing the consumer record table T_CONSUMER on the consumer device 11 and may recognize that the product was previously purchased from the same seller (merchant side). , Which in turn leads to the problem that the consumer may still submit a return application; on the contrary, it can also prevent the merchant from viewing the sales record T_STORE on the merchant-side device 13 and may identify that it has previously been sold to the same buyer who submitted multiple return applications. Home (consumer side).

Please refer to "Figure 6", which shows a schematic diagram of the system structure of another embodiment of the present invention. As shown in "Figure 6", the information hiding system 1 may further include an intelligent cargo collection subsystem 16 The intelligent cargo collection subsystem 16 has a logistics server 161 and a customer server 162 that are linked to each other by information. The logistics server 161 is set up in a cargo collection center; A system implementation flowchart of an embodiment. After the e-commerce platform 14 receives the purchase instruction, the information hiding system 1 continues to perform the following steps:

(1) A collection confirmation step (ST6): The instant messaging module 125 of the platform server 12 is connected in series to the logistics server 161 of the intelligent collection subsystem 16 so that the logistics server 161 receives the goods generated by the merchant-side device 13 A shipping message (which can include a product name information, a product specification information, an order remarks information, a shipping date, order date, etc.), and based on the shipping information, generate a collection status information, and then Send the original identification information associated with the merchant end and the collection status information associated with the original identification information at the consumer end to the customer service server 162, and then, the instant messaging module 125 of the platform server 12 is connected in series The customer service server 162 of the intelligent cargo collection subsystem 16 continues to execute step ST7;

(2) An arrival notification step (ST7): The customer service server 162 sends an arrival notification associated with the merchant's original identification information to the consumer device 11.

(3) Wherein, the merchant operating the merchant end device 13 sends the at least one purchase product associated with the purchase instruction and the updated identification information of the consumer to the collection center, and the merchant end The device 13 generates the shipment information, and when the merchant-side device 13 generates the shipment information and displays it on the merchant-side device 13, the shipment information is associated with the updated identification information of the merchant-side (so At this stage, the merchant cannot view the original identification information of the consumer).

(4) When the arrival notification is displayed on the consumer device 11, it is associated with the updated identification information of the merchant end (so at this stage, the consumer end cannot view the original identification information of the merchant end), thereby Once the purchase instruction disclosed in the present invention is confirmed, the original identification information on the consumer side and the original identification information on the merchant side can be hidden in the platform server 12.

Please continue to refer to “FIG. 6”. In a better case, since the logistics server 161 of the intelligent collection subsystem 16 can receive the shipping information from the merchant-side device 13, the logistics server 161 can A logistics planning and programming to establish a logistics sample information, which may be: (a) a package size information calculated based on the product name information and the product specification information of previous shipping information; ( B) Based on previous shipping information The estimated delivery date information calculated on the shipping date and the order date, where the estimated arrival date information can further include the total number of items delivered, the weight of the product, the delivery distance, and the delivery staff. Information such as walking distance and weather conditions are included in the calculation; (3) According to the shipping date and the order date of the previous shipping information, a delivery part belonging to different months and different years is summarized In this way, the logistics server 161 can build and train a second machine learning model (not shown in the figure) based on the above-mentioned logistics sample information, in order to predict the manpower demand, vehicle demand, And logistics space requirements, but the above-mentioned logistics sample information is not limited to this.

Please continue to refer to “FIG. 6”. In a better case, the present invention, since the customer service server 162 of the intelligent collection subsystem 16 can receive the shipping information reported by the logistics server 161 (including a product name information) , A product specification information, an order remarks information, a shipping date, the order date, etc.), and can also receive a payment confirmation confirmed by the e-commerce platform 14 through the instant messaging module 125 connected to the platform server 12 Message, and the product specification information, the product name information, the product purchase quantity information, a customer complaint information, and a customer service response information included in the purchase instruction, so the customer service server 162 may Planning and programming to establish a customer service sample information, which may be calculated by the customer service server 162 according to the order remark information, the customer complaint information, and the customer service response information of the previous shipping information. A common problem information; by this, the customer service server 162 can build and train a third machine based on the customer service sample information described above. A learning model (not shown in the figure) to predict the consulting needs of the consumer device 11 in advance, but the above customer service sample information is not limited to this, and it will be first identified; in addition, the customer service server 162 can also use a chat The robot's application programming interface (API) is connected to the instant communication module 125 for the consumer device 11 to select the type of the FAQ information in an instant communication interface, so that the client server 162 generates a structure according to a decision tree model. The automatic reply can achieve the function of automatically responding to the consumer device 11, wherein the decision tree model may be a dialogue tree generated by the third machine learning model according to the customer service sample information.

In summary, the key of the present invention is that the identification information generating module of the platform server can capture the original identification information of the merchant end and the original identification information of the consumer end, and perform a numerical conversion of the data to be converted into a merchant end respectively. The updated identification information and a consumer-end identification information are updated, and the merchant-side identification information and the corresponding product name information are output to a user interface (such as an order management interface or a product purchase interface) of the consumer device. ), The consumer's original identification information is output to a merchant interface (such as an order management interface) of the merchant's device; by this, the merchant's and consumer's original identification information can be hidden in the platform server, which can reduce the The transaction dispute between the merchant and the server can keep the merchant in an equal competitive position, and can maintain the sensitive information of the consumer.

However, the above are only the preferred embodiments of the present invention, and are not intended to limit the scope of implementation of the present invention; anyone skilled in this art, All equivalent changes and modifications made without departing from the spirit and scope of the present invention should be covered by the patent scope of the present invention.

In summary, the present invention has patent requirements such as "industrial availability", "newness", and "progressiveness"; the applicant has filed an application for an invention patent with the Bureau in accordance with the provisions of the Patent Law.

Claims (12)

An information hiding system applied to an e-commerce platform. The information hiding system for at least one consumer-side device and at least one merchant-side device to establish an information link includes: a platform server with a central processor and an identification An information generating module, a condition comparison module, and a database are informationally linked with the central processing unit, and the central processing unit is used to run the platform server; the condition comparison module is used to receive the consumer device An input product keyword is compared with at least one product sales information stored in the database to generate a comparison result. The comparison result includes at least one product name information and at least one related to each other. Merchant-side original identification information; the identification information generation module is used to perform a data value conversion to convert the merchant-side original identification information into an associated merchant-side updated identification information; an intelligent collection subsystem, and the The platform server presents information links, including a logistics server and a customer service server presenting information links to each other. The logistics server is arranged in a A cargo center for receiving at least one shipping message generated by the merchant-side device, and generating a collection status information based on the shipping message and sending it to the customer service server, the customer service server is used to send an arrival A notification is sent to the consumer device; and the merchant's updated identification information and the corresponding product name information are output to a user interface of the consumer device, and the arrival notification is displayed on the consumer device , Which is associated with the updated identification information of the merchant end, so that the original identification information of the merchant end is hidden on the platform server. According to the information concealment system described in item 1 of the scope of patent application, the identification information generating module may be used to convert a consumer-side original identification information of the consumer-end device into an interconnected consumer-end updated identification information. The updated identification information is provided for output to a merchant-side interface of the merchant-side device, and when the shipping information is displayed on the merchant-side device, it is associated with the updated identification information of the consumer-side device, thereby making the consumer-side original The identification information is hidden on the platform server. The information hiding system according to item 1 of the scope of patent application, wherein the database stores a historical transaction record, and the historical transaction record contains at least one merchant-side historical identification information associated with the merchant-side original identification information. The historical identification information on the client side is retrieved by the identification information generation module, so that the converted identification information of the merchant end after conversion is different from the historical identification information on the merchant end. The information hiding system according to item 2 of the scope of patent application, wherein the database stores a historical transaction record, and the historical transaction record contains at least one consumer's historical identification information associated with the consumer's original identification information. The historical identification information of the client is retrieved by the identification information generating module, so that the converted identification information of the converted consumer is different from the historical identification information of the consumer. According to the information hiding system described in item 1 of the scope of patent application, a transaction server and the platform server present information links, the transaction server includes an account management module, and the account management module is used to store the respective The consumer device and a virtual account of the merchant device are used by the transaction server to exchange a virtual currency to return the virtual currency to the virtual account. An implementation method of an information hiding system is applied to an e-commerce platform. When a platform server returns at least one product sales information to a consumer device for the consumer device to browse the product sales information, Perform the following steps: a step of converting identification information: the platform server performs a data value conversion to convert a merchant's original identification information corresponding to the product sales information into an associated identification information of the merchant's updated information; an episode Goods confirmation step: After the platform server receives a purchase instruction, an intelligent collection subsystem receives a shipping message generated by a merchant-side device, and generates a collection status information based on the shipping message; Goods notification step: the intelligent collection subsystem sends an arrival notification to the consumer device according to the collection status information; and the merchant's updated identification information and the corresponding product name information are output to the consumer A user interface of the device as a basis for the consumer device to send the purchase instruction, and the arrival notification is displayed on the consumer device Department of identifying information after the end of the business update presentation related, and thus make the business end of the original identifying information hidden platform located on the server. According to the implementation method of the information hiding system described in item 6 of the scope of patent application, when the platform server receives the purchase instruction, the platform server first converts a consumer-side original identification information of the consumer-side device to each other The associated consumer-end identification information is updated, and then the collection confirmation step is performed, and the shipment information is displayed on the merchant-side device, which is associated with the consumer-end identification information after the update, and the consumer-end update The rear identification information is provided for output to a business-end interface of the business-end device, so that the original identification information of the consumer end is hidden in the platform server. The implementation method of the information hiding system according to item 6 of the patent application scope, wherein the platform server stores a historical transaction record, and the historical transaction record includes at least one merchant-side historical identification associated with the merchant-side original identification information. Information for the execution of the identification information conversion step so that the converted identification information of the merchant end after the conversion is different from the historical identification information of the merchant end. The implementation method of the information hiding system according to item 7 of the scope of patent application, wherein the platform server stores a historical transaction record, and the historical transaction record includes at least one consumer-side historical identification associated with the consumer-side original identification information. Information, so that the consumer-end identification information updated by the platform server is different from the consumer-end historical identification information. According to the implementation method of the information hiding system described in item 6 of the scope of patent application, when the platform server receives the purchase instruction, it continues to execute a virtual currency exchange step: the platform server sends a virtual currency exchange instruction to a A transaction server. After receiving the transaction server, a virtual currency exchange operation is performed to return the virtual currency to a virtual account belonging to the merchant-end device. According to the implementation method of the information hiding system described in item 6 of the scope of patent application, before the identification information conversion step is performed, a step of receiving a commodity keyword is performed: the platform server receives a commodity keyword input by the consumer device The receiving form of the product keyword may be one of a voice input message, a handwriting input message, and a keyboard input message. According to the implementation method of the information hiding system described in item 11 of the scope of the patent application, after the step of receiving the keyword of the product is completed, a conditional comparison step is continued: the platform server stores the keyword with the product in a At least one of the product sales information in the database is compared. If the comparison result is consistent, then the identification information conversion step is performed.