KR102341488B1 - The online shopping mall platform connected with influencer site - Google Patents

Abstract

The present invention proposes a method of shopping through an online shopping mall platform linked with an influencer site.
Influencer site is composed of independent area frame and parallel shopping mall frame. When the user terminal selects the shopping process entry button on the influencer site, the parallel shopping mall page is called. There are N such influencer sites. Then, there are N parallel shopping malls, and the shopping-related events that occur here are uniformly processed and managed by the shopping mall server.
From the point of view of a supplier who sells products, you can enjoy the effect of entering the product in N shopping malls that are embedded in a site operated by an influencer who affects a large number of people just by entering the shopping mall server once. Influencers also have the advantage of being able to easily earn profits through shopping malls without investing in costs and management capabilities.

Description

An online shopping mall platform linked with influencer sites {THE ONLINE SHOPPING MALL PLATFORM CONNECTED WITH INFLUENCER SITE}

The present invention relates to an online shopping mall platform technology.

The technology for selling products using the Internet or mobile applications is sufficiently active. Also, online shopping mall platform technology has become a part of daily life. Today, many consumers buy products online rather than in offline stores. Therefore, people who want to sell products want to build an online site. The notion of "build an online site to sell a product" has become a universal proposition.

However, in reality, various problems arise. Even if you have created an online sales site, most consumers are unaware of its existence. Because there are so many shopping malls and online sites in the world, if you don't promote or advertise, you won't be known. Ultimately, this is a costly issue. Moreover, building a large shopping mall like an open market is a more difficult problem. In particular, there was a problem in that a person who wants to sell his/her own product, not a broker who sells other people's products, has to find several open markets or brokerage sites and enter the stores one by one.

The reality is that numerous product suppliers, brokers, site operators, and advertisers are intricately intertwined with the online shopping mall platform technology. The inventor of the present invention has completed the present invention after long research to find the cheapest and most effective method while objectively analyzing this reality.

It is an object of the present invention to propose a new online shopping mall platform technology linking an "influencer" and a "shopping mall".

"Influencer" is a neologism meaning a person who influences others (influence+er). An individual or group that provides content using various media such as SNS, podcast, and YouTube and has numerous followers, downloaders, and subscribers is called an “influencer”. Marketing using these influencers is also known. The present invention intends to provide new benefits to such influencers. Until now, the revenue of influencers has been limited to advertising. What if influencers use their influence to run shopping malls? You have to continue to invest and bear significant costs in building and managing shopping malls. Creating the site itself is difficult, but since various problems such as contracting with product providers, entering stores, member management, information management, payment, delivery, etc. are involved, it is not something an individual influencer can do if it is not at the <corporate level>. Influencers have their own limitations that have no choice but to focus on personal content as an influencer, and due to these limitations, it is very difficult to build and manage a shopping mall in reality. Nevertheless, the present invention provides a novel solution that effectively overcomes such limitations.

In addition, the present invention provides a new model and opportunity to business operators who operate a shopping mall. In order for a shopping mall to operate better, more consumers must flow into the shopping mall. In the conventional method, the shopping mall was advertised using the influence of the influencer, but the present invention provides a solution that utilizes the influence of the influencer as the shopping mall itself, not the advertisement.

On the other hand, another object of the present invention is to provide a solution that alleviates the troubles of sellers who store products in shopping malls operated by influencers. In addition to allowing products to be sold on the influencer's site without any relationship with the influencer, registering (entering) the product on one shopping mall server completes the product entry on all influencer sites.

On the other hand, other objects not specified in the present invention will be additionally considered within the range that can be easily inferred from the following detailed description and effects thereof.

In order to achieve the above object, the first aspect of the present invention is a method of shopping through an online shopping mall platform linked with an influencer site:

The first server managing the influencer site communicates with the shopping mall server that manages a plurality of parallel shopping malls through the influencer site and operates the main store shopping mall site having a frame divided into a main store identification frame and a main store shopping mall frame to do,

The influencer site has a domain different from that of the main store shopping mall site, and includes an independent area frame identifying the influencer and a content frame distinct from the independent area frame, wherein a part of the content frame is the main store shopping mall frame It consists of parallel shopping mall pages with the same structure as

When the user terminal accesses the influencer site and selects a shopping process entry button in the independent area frame, the shopping mall server responds to the parallel shopping mall page through the content frame in response to the selection event,

when the user terminal generates a selection event related to product shopping in the parallel shopping mall page, executing a predetermined shopping process by the shopping mall server other than the first server in response to the selection event; and

When the user terminal accesses the influencer site and selects a button to enter the influencer page instead of the shopping process entry button in the independent area frame, a predetermined influence is generated through the content frame in response to the selection event. and responding to the learner page.

In addition, in the method of shopping through an online shopping mall platform linked with an influencer site according to a preferred embodiment of the present invention, when a user terminal purchases a specific product through the parallel shopping mall page of the influencer site , uploading, by the shopping mall server other than the first server, a purchase event to a provider account page of the specific product. It is preferable that the provider account page is not related to the influencer site and is provided by the shopping mall server.

In addition, in the method of shopping through an online shopping mall platform linked with an influencer site according to a preferred embodiment of the present invention, the URL address identification directory of the parallel shopping mall page and the URL address of the main shopping mall page of the main shopping mall site It is good practice to ensure that the identification directories have matching configurations.

A second aspect of the present invention is a user interface method of an influencer site linked to an online shopping mall platform in real time:

In N (N is an integer greater than or equal to 1) influencer sites having a domain different from that of the main shopping mall site, the N influencer sites include an independent area frame for identifying an influencer and a content frame distinct from the independent area frame a part of the content frame is composed of a parallel shopping mall page having the same structure as the main shopping mall frame of the main store shopping mall site, the independent region frame is different for each influencer site, and the parallel shopping mall page is an influencer site Sites have something in common

When the user terminal accesses a specific influencer site and selects the shopping process entry button in the independent area frame, the shopping mall server managing the main shopping mall site is called in real time, and the shopping mall server responds to the user terminal's selection event Correspondingly, the content frame responds to the parallel shopping mall page, and when a following selection event is generated in the parallel shopping mall page, the shopping mall server executes a predetermined shopping process in response to the selection event;

When the user terminal accesses the specific influencer site and selects a button to enter the influencer page instead of the shopping process entry button in the independent area frame, the user terminal selects a predetermined button through the content frame in response to the selection event. and responding to the influencer page.

In addition, in the user interface method of the influencer site linked in real time with the online shopping mall platform according to a preferred embodiment of the present invention, URL address identification directory assigned to each parallel shopping mall page of the N influencer sites has a configuration consistent with each other, and may correspond to the URL address identification directory assigned to the frame of the main store shopping mall of the main store shopping mall site.

According to the present invention, it is possible to build a system environment in which new economic benefits can be obtained from influencers, who have been generating revenue only through advertising revenue. In order for influencers to build their own shopping mall site, they need to invest a lot of money and management capabilities. Above all, it was necessary to find product suppliers one by one and build a system, so it was virtually impossible to generate profits through shopping malls except for a very small number of influencers. However, according to the present invention, since the shopping mall server integrally manages the parallel shopping malls of N influencers, there is a remarkable advantage in that all the conventional problems can be solved.

From the point of view of a supplier who sells products, it is possible to enjoy the effect of entering a product in N shopping malls that are embedded in a site run by an influencer who affects a large number of people just by entering the shopping mall server once.

On the other hand, even if it is an effect not explicitly mentioned herein, it is added that the effects described in the following specification expected by the technical features of the present invention and their potential effects are treated as described in the specification of the present invention.

1 shows a schematic example of a network system configuration according to a preferred embodiment of the present invention.
2 shows an example of a system configuration centered on the shopping mall server 100 in a preferred embodiment of the present invention.
3 shows an example of the configuration of a domain address of a shopping mall server and a domain address of an influencer site according to an embodiment of the present invention.
4 shows an example of the configuration of the user screen 150 of the main store shopping mall site and the user screen 250 of the influencer site according to an embodiment of the present invention.
5 shows a common customer center contact display unit 14 according to an embodiment of the present invention.
6 schematically shows the overall process of the method according to one preferred embodiment of the present invention.
※ It is revealed that the attached drawings are exemplified as a reference for understanding the technical idea of the present invention, and the scope of the present invention is not limited thereby.

First, some terms used in this specification are defined as follows.

An <influencer> is a person or group that affects the public, including users who have many followers or friends on various SNS, entertainers, popular podcast hosts, and YouTubers with many subscribers The invention is limited to the subject who operates the influencer site.

<Influencer site> means an online site directly operated by the influencer or directly representing the influencer. It can be implemented as a web site in some preferred embodiments and a mobile application in other preferred embodiments.

<Main branch shopping mall site> means an online site operated by a shopping mall server.

<Parallel shopping mall> means an online shopping mall that includes the same products, the same classification, and the same frame as the main shopping mall, so that it is actually the same shopping mall as the main shopping mall or has the same configuration that can be regarded as the same shopping mall. it means.

Hereinafter, the configuration of the present invention guided by various embodiments of the present invention and effects resulting from the configuration will be described with reference to the drawings. In the description of the present invention, if it is determined that related known functions are obvious to those skilled in the art and may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

1 schematically shows an example of a system configuration according to a preferred embodiment of the present invention.

When looking at the macroscopic abstraction of the system of the present invention, there are N+1 networks (N is an integer greater than or equal to 1). Of these, N networks mean an independent influencer network (2). The user terminal 4 belonging to each influencer network 2 accesses the online site of the influencer they like. Each influencer network 2 is independent of each other and is not particularly related. Here, there is a shopping network 1 via one main store shopping mall site.

On the other hand, parallel shopping malls 20 are included in N influencer sites 5 existing in each influencer network 2 . Since the N parallel shopping malls 20 are mutually independent, an event occurring in one parallel shopping mall 20 does not affect the other parallel shopping malls 20 . However, all of these N parallel shopping malls 20 communicate with the shopping mall server 100 managing the shopping network 1 . That is, since all networks are independent, they are connected to each other in terms of communicating with the shopping mall server 100 even if they do not intervene with each other. It is as if a network started from the shopping mall server 100 is connected to N parallel shopping malls 20 . As described below, the generation and processing of various shopping-related events occurring in the parallel shopping mall 20 of each influencer network 2 is performed by a server 3 managing each influencer network 2 Instead, the shopping mall server 100 processes it. From the perspective of the shopping mall server 100 , the N parallel shopping malls 20 may be understood as one ID, which is created and registered in advance through management software provided by the shopping mall server 100 .

A server (let's say the first server for convenience) 3, a database, and various resources that manage each influencer network 2 are not characteristic elements of the present invention, and detailed descriptions are omitted because they are not related to each other.

The shopping mall server 100 of the shopping network 1 is composed of one or more hardware and software equipment, and operates and manages the main shopping mall site 110 and the parallel shopping mall 120 . Even in this network 1, the user terminal 9 may access the shopping mall server 100 through the Internet and execute a series of shopping events regardless of the influencer network 2 described above.

2 illustrates in more detail the relationship between an influencer site 5 and the shopping mall server 100 of the present invention according to a preferred embodiment of the present invention.

The shopping mall server 100 includes a plurality of databases. The database 131 stores and manages influencer information previously registered in the shopping mall server 100 . It includes an influencer ID having N parallel shopping malls, and an influencer site domain address. The database 133 manages information of consumers who purchase products in the shopping system of the present invention. Include the consumer's name, shipping address, contact information, order number, order name, etc. The database 135 manages product information uploaded to the shopping system of the present invention. The database 137 manages seller information for uploading product information to the shopping system of the present invention. Although not shown, a database for recording various shopping-related log data, a payment-related database, a member information database, an advertisement content database, and the like may be further included.

In a preferred embodiment of the present invention, the shopping mall server 100 may provide the product uploader 180 and the shop manager 190, which are software modules, to a pre-registered seller account. The seller terminal 300 that stores the product may upload the product to be sold to the shopping mall server 100 through the product uploader 180 module. In another preferred embodiment, the seller terminal 300 transmits product information necessary for entering the store to the account of the manager terminal of the shopping mall server 100, and the manager terminal transmits the product information to the shopping mall server 100 through the product uploader to the system. You can also register.

Through the above configuration, in the present invention, it is possible for the seller's terminal to store products "simultaneously" in N+1 shopping malls.

In addition, when a shopping event (generally, a product purchase event) for a product entered by a seller in N+1 shopping malls occurs, the purchase event information for the specific product is provided by the shop manager ( 190) through the seller terminal 300 is transmitted. That is, the seller terminal 300 can receive and view a shopping event "simultaneously" only by communicating with the shopping mall server 100 without accessing the N influencer sites, and can respond simply by reading it. As such, the provider account page is not related to the influencer site 5 and is provided by the system of the shopping mall server.

The first server 3 managing the influencer site 5 communicates with the shopping mall server 100 via the influencer site 5, but such communication is parallel among the influencer sites 5 It is preferable to assume that the user terminal has accessed the shopping mall 20 . That is, even if the user terminal accesses the influencer page 50 unrelated to the parallel shopping mall 20 and performs a series of events, the first server 3 does not process it according to a predetermined procedure, the shopping mall server 100 do not call

3 exemplifies that the main store shopping mall site and the influencer site are independent from each other by domain addresses in a preferred embodiment of the present invention.

3A illustrates the address bar 101 of the main store shopping mall site. 3(b) illustrates an address bar 201 of an influencer site. 'For example', the main store shopping mall site may use a domain name of "headstore", and the influencer site may use a domain name named after the influencer "hongildong". It's obviously from a different source.

However, in order to collectively manage N parallel shopping malls, in a preferred embodiment of the present invention, the illustrated domain name directory is uniformly matched. That is, the URL address identification directory 102 of the main shopping mall page of the main store shopping mall site and the URL address identification directory 202 of the parallel shopping mall page of the influencer site may be configured to match each other.

For example, it is assumed that the identification directory 102a of the URL address 101a of the address bar corresponding to a page for a product classified into a food category is designated as "marketfoods" in the main store shopping mall site. Then, the identification directory 202a of the URL address 201a of the corresponding parallel shopping mall page is also designated as "marketfoods" with the same text. With this configuration, the N parallel shopping mall pages and the directory of the food category of the main store shopping mall page can be matched with “marketfoods”, so that page management can be facilitated.

4 shows an example of the configuration of the user screen 150 of the main store shopping mall site and the configuration of the user screen 250 of the influencer site according to a preferred embodiment of the present invention.

As shown in FIG. 4A , the user screen 150 of the main store shopping mall site may be divided into a main store identification frame 151 and a main store shopping mall frame 155 . The head office identification frame 151 includes an identification mark (eg, trade name or site name, etc.) for identifying the head office. In addition, the head office identification frame 151 may include a user interface such as a search bar, log-in, shopping cart, and member registration.

The main store shopping mall frame 155 includes a representative category display unit 156 and a product information page 157 for arranging and displaying a plurality of product information and advertisement information in a store in a pre-designed design. When the user terminal selects a plurality of category buttons in the representative category display unit 156 , the product arrangement of the product information page 157 below it is changed. The main store shopping mall frame 155 corresponds to the same structure as the parallel shopping mall page of the following influencer site.

As shown in FIG. 4B , the user screen 250 of the influencer site may be configured to be divided into an independent area frame 215 and a content frame 255 . The independent region frame 251 includes an identification mark (eg, the name of the influencer) for identifying the influencer. In addition, a menu button 252 irrelevant to shopping on the influencer site is configured. Although the drawings are indicated by numbers for convenience, the menu button 252 may include a function of calling content unique to the influencer site in various formats. Although it is possible to call a bulletin board, a web page displaying text and/or images, a video list, etc., in the present invention, the configuration itself that it and the menu button are necessarily present is meaningful. do. In addition, the independent area frame 251 may include a user interface such as a search bar, login, shopping cart, and member registration.

Meanwhile, the independent area frame 251 includes a shopping process entry button 253 in addition to the menu button 252 . When the user terminal selects the shopping process entry button 253 , the user terminal is connected to the shopping mall server via the influencer site, and a parallel shopping mall page is displayed through the content frame 255 . The representative category display unit 256 of the parallel shopping mall page corresponds to the representative category display unit 156 of the main store shopping mall site, and the product information page 257 also corresponds to the product information page 157 of the main store shopping mall site. The parallel shopping mall of the influencer site has substantially the same configuration as the main store shopping mall site in that the same product, the same structure, and the page is configured. Of course, it will be apparent to those skilled in the art that small differences (change or addition of size, shape, color, text or image, etc.) can be configured in the parallel shopping mall of the influencer site in order to further improve the discrimination power of the influencer.

As described above, in the present invention, the influencer site includes a parallel shopping mall. In fact, influencer site administrators do not manage the parallel shopping malls included on their site. It is performed by a separate shopping mall server. The N influencer sites are not related to each other, but by including a parallel shopping mall in the influencer site, they have the same customer center systematically as far as shopping malls are concerned. Therefore, as shown in FIG. 5 , the same common customer center contact display unit 14 may be configured on the parallel shopping mall page 258 of all influencer sites and the main store shopping mall page 158 .

6 schematically shows the overall process of the method according to one preferred embodiment of the present invention.

The influencer site and the main store shopping mall site were not related to each other and were completely independent sources. The domain address is also different. However, as described above, in the present invention, the influencer site is registered in the system of the shopping mall server in advance. And we work on building a system that configures the influencer site to include a parallel shopping mall.

The influencer site has an independent area frame that identifies the influencer and a content frame that is distinct from the independent area frame. And a part of this content frame is configured as a parallel shopping mall page having the same structure as that of the main store shopping mall frame. Also, preferably, the URL address identification directory of the parallel shopping mall page and the URL address identification directory of the main store shopping mall page of the main store shopping mall site are configured to match each other.

By constructing the system as above, the server managing the influencer site creates a system environment that communicates with the shopping mall server that operates the main shopping mall site through the parallel shopping mall. There are a plurality of influencer sites in which the above system environment is established.

The user terminal accesses the influencer site (S100). The user terminal may be any one of a desktop computer, a notebook computer, a tablet PC, and a smart phone. It can be accessed through the PC screen or through the mobile page. In one preferred embodiment of the present invention the influencer site is a web site. In another preferred embodiment, the influencer site is built as a mobile application.

Next, the user terminal selects the shopping process entry button in the independent region frame of the influencer site (S110).

Then, although the user terminal accessed the influencer site, it communicates with the shopping mall server existing as a separate system, and the server managing the influencer site responds with a parallel shopping mall page from the content frame (S120) .

The user terminal selects a specific product from the parallel shopping mall page and executes a shopping process (S130). This shopping process also includes product payment. The execution of the process in this step is executed by the shopping mall server that manages the parallel shopping mall and supports payment, not the first server that manages the influencer site. As described above, the purchase event for a specific product is uploaded to the provider account page provided to the seller terminal. Since this provider account page is not related to the influencer site, the seller terminal does not access the influencer site but connects to the shopping mall server and executes a dispatch process corresponding to the purchase event recorded on the provider account page.

Profits from a shopping event occurring on a specific influencer site will be distributed to the influencer account by the shopping mall server according to a pre-registered procedure.

On the other hand, if the user terminal selects a button to enter the influencer page instead of the shopping process entry button in the independent area frame of the influencer site (S140), the influencer predetermined through the content frame in response to the selection event It responds with a page (S150). In this case, the first server, not the shopping mall server, processes.

For reference, the user interface method of an influencer site linked to the online shopping mall platform in real time and the method of shopping through the online shopping mall platform linked with the influencer site according to an embodiment of the present invention are performed through various computer means. It may be implemented in the form of executable program instructions and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software.

Examples of computer-readable media include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROM, RAM, A hardware device specifically configured to store and execute program instructions, such as flash memory, may be included. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The protection scope of the present invention is not limited to the description and expression of the embodiments explicitly described above. In addition, it is added once again that the protection scope of the present invention cannot be limited due to obvious changes or substitutions in the technical field to which the present invention pertains.

Claims (5)

The first server, which manages N (N is an integer greater than or equal to 1) influencer sites, which is a website, communicates with the shopping mall server through the influencer site, and the shopping mall server manages a plurality of parallel shopping malls Operates a main store shopping mall site having a frame divided into an identification frame and a main store shopping mall frame,
The influencer site has a domain different from that of the main store shopping mall site, and includes an independent region frame for identifying the influencer and a content frame distinct from the independent region frame, and a part of the content frame is separated from the main store shopping mall frame. It consists of parallel shopping mall pages with the same structure,
When the user terminal accesses the influencer site and selects a shopping process entry button in the independent area frame, the shopping mall server responds to the parallel shopping mall page through the content frame in response to the selection event,
when the user terminal generates a selection event related to product shopping in the parallel shopping mall page, executing a predetermined shopping process by the shopping mall server, not the first server, in response to the selection event; and
When the user terminal accesses the influencer site and selects a button to enter the influencer page instead of the shopping process entry button in the independent area frame, the first server responds to the selection event to frame the content Characterized in that it comprises the step of responding to a predetermined influencer page through
How to shop through an online shopping mall platform that links with N influencer sites.
According to claim 1,
When the user terminal purchases a specific product through the parallel shopping mall page of the influencer site, the method further comprising the step of uploading a purchase event to a provider account page of the specific product by the shopping mall server, not the first server, , wherein the provider account page is not related to the influencer site and is provided by the shopping mall server.
According to claim 1,
Through the online shopping mall platform linked to the influencer site, the URL address identification directory of the parallel shopping mall page of the influencer site and the URL address identification directory of the main shopping mall page of the main store shopping site have a configuration that matches each other How to shop.
In N (N is an integer greater than or equal to 1) influencer sites, which are websites having different domains from the main shopping mall site, the N influencer sites are distinguished from the independent area frame for identifying the influencer and the independent area frame and a content frame to be used, wherein a part of the content frame is composed of a parallel shopping mall page having the same structure as that of the main store shopping mall frame of the main store shopping mall site, the independent region frame is different for each influencer site, and the parallel shopping mall page is Influencer sites have something in common,
When the user terminal accesses a specific influencer site and selects the shopping process entry button in the independent area frame, the shopping mall server managing the main shopping mall site is called in real time, and the shopping mall server responds to the user terminal's selection event Correspondingly, the content frame responds to the parallel shopping mall page, and when a following selection event is generated in the parallel shopping mall page, the shopping mall server executes a predetermined shopping process in response to the selection event;
When the user terminal accesses the specific influencer site and selects a button to enter the influencer page instead of the shopping process entry button in the independent area frame, manages the influencer site in response to the selection event Including the step of the first server to respond with a predetermined influencer page through the content frame,
The URL address identification directory assigned to each parallel shopping mall page of the N influencer sites has a configuration consistent with each other, and it corresponds to the URL address identification directory assigned to the main store shopping mall frame of the main store shopping mall site. ,
A user interface method of an influencer site that is linked with an online shopping mall platform in real time.
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