KR101698528B1 - Online trading apparatus and the method thereof - Google Patents

Abstract

 A store manager for generating an online store for purchasing an article based on the advertisement information registered by the seller, and a consumer matching the advertisement information using the pre-registered consumer information, And a point management unit for accumulating a preset point to the consumer corresponding to the consumer terminal when the advertisement is viewed by watching the advertisement viewing on the online store or when accessing the online store through the advertisement, Thereby providing an on-line transaction device.

Description

[0001] DESCRIPTION [0002] ONLINE TRADING APPARATUS AND THE METHOD THEREOF [

The present invention relates to an online transaction apparatus and an online advertisement method, and more particularly, to an online transaction apparatus and an online advertisement method for creating an online store based on advertisement information registered from a seller and providing an advertisement to the online shop .

In the past, goods or services were traded only offline, but with the development of information and communication technology and information processing devices, it became possible to trade goods or services through channels such as home shopping and Internet shopping.

Furthermore, the spread of smartphones with improved information processing capabilities has made it possible to purchase goods or services through smartphones. In addition, a new advertisement method in which an advertisement is transmitted to a portable information processing apparatus such as a smart phone, and a point is paid by viewing the transmitted advertisement has been popularized.

However, there is an inconvenience in that it is necessary to create a separate online store or input information on an article or service in a preset form in order to sell the goods or services through the offline.

In addition, there is a problem that it is difficult to precisely set the marketing target by transmitting the advertisement through the smartphone collectively to the user who installed the predetermined application.

Korean Patent Laid-Open Publication No. 10- 2013-0027893 (published March 31, 2013)

It is an object of the present invention to provide an online transaction apparatus and an online advertisement method for automatically creating an online store according to advertisement information and providing an advertisement to a specific object.

According to an embodiment of the present invention, there is provided an online transaction apparatus comprising: a store manager for generating an online store for purchasing an article based on advertisement information registered by a seller; An advertisement management unit for extracting a consumer from the online store and transmitting the advertisement to the online store to a consumer terminal corresponding to the extracted consumer, And a point management unit for accumulating a preset point to the consumer corresponding to the terminal.

At this time, the store manager calculates the similarity between the preset category and the online store to determine the category of the online store, and if the calculated similarity is lower than the preset threshold value, the store manager can create a new category based on the advertisement information.

Further, the store manager calculates the accuracy of the new category based on the number of registrations of the online store of the new category or the number of accesses of the consumer to the online store corresponding to the new category, and determines whether to delete the new category based on the accuracy .

In addition, the point manager may search the recommender of the consumer and the recommender for the recommender, and may accumulate the point corresponding to the predetermined ratio in the points accumulated in the consumer to the recommender and / or the recommender.

Meanwhile, the online transaction apparatus may further include a communication manager for searching for a seller terminal corresponding to the advertisement when the conversation request is received from the consumer terminal, and for relaying communication between the searched seller terminal and the consumer terminal that has transmitted the conversation request .

According to an embodiment of the present invention, there is provided an online transaction method comprising: generating an online store for purchasing an article based on advertisement information registered by a seller; And transmitting the advertisement to the online store to the consumer terminal corresponding to the extracted consumer and monitoring the advertisement viewing of the online store to access the online store through the advertisement viewing or the advertisement, And accumulating a predetermined point to the consumer corresponding to the user.

At this time, the step of creating a store may include the steps of calculating a similarity between a preset category and an online store to determine a category of an online store, and if the calculated similarity is lower than a predetermined threshold value, generating a new category based on the advertisement information ; Or calculating the accuracy of the new category based on the number of registrations of the online store of the new category or the number of accesses of the consumer to the online store corresponding to the new category and determining whether to delete the new category based on the accuracy can do.

The step of earning points may include searching for a recommender of a consumer and a recommender of a recommender, and accumulating points corresponding to a preset ratio in a point accumulated in the consumer to a recommender or a recommender have.

The online transaction method may further include searching for a seller terminal corresponding to the advertisement when the conversation request is received from the consumer terminal and relaying communication between the searched seller terminal and the consumer terminal that has transmitted the conversation request .

As described above, by creating an online store according to the advertisement information registered by the seller, it is possible to facilitate the online sale of the seller and reduce the time and cost required for selling the article online.

In addition, it is possible to improve the efficiency of the advertisement by delivering the advertisement only to the consumers matched with the advertisement information, and to easily transmit the information about the goods necessary for the consumer.

In addition, by creating, deleting, and merging categories necessary for automatic online store registration, time and effort required for category classification of an online store can be reduced.

1 is a diagram schematically illustrating an online advertisement system according to an exemplary embodiment of the present invention.
2 is a control block diagram for explaining an online transaction apparatus of an online advertisement system according to an embodiment.
3 is a flowchart for explaining an example of category management of the store management unit.
4 is a flowchart illustrating an advertisement transmission process by the advertisement management unit.
5 is a flowchart illustrating a point accumulation process by the point management unit.
6 is a diagram for explaining an example of point accumulation.
7 is a view for explaining a point delivery process.
8 is a diagram showing an example of a consumer terminal in which an advertisement is displayed.
9 is a flowchart illustrating an online advertising method according to an embodiment of the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described hereinafter with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention. Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a view schematically showing an online transaction system 1 according to an embodiment.

1, the online transaction system 1 includes a user terminal, a seller terminal 20, and an online transaction device 30. [ Hereinafter, it should be understood that the online transaction system 1 is described on the basis of an article, but the online transaction system 1 can be applied not only to types of articles but also to certain services.

The consumer terminal 10 can communicate with the on-line transaction device 30 via a wire / wireless network. For example, the consumer terminal 10 is connected to the on-line transaction device 30 via a GSM / 3GPP-based communication method (GSM, HSDPA, LTE advanced), 3GPP2-based communication method (CDMA, etc.), or wireless communication protocol such as WiMAX .

Specifically, the consumer terminal 10 can receive the advertisement from the online transaction device 30 and provide the received advertisement to the consumer. The advertisement provided by the consumer terminal 10 may be in the form of an image image, but not limited thereto, and may be provided in the form of a sound, a moving picture, or the like.

In addition, the consumer terminal 10 may monitor the advertisement viewing by the consumer and transmit the related information to the online transaction device 30. [ For example, the consumer terminal 10 can transmit information such as an ack of whether or not to receive an advertisement, start of advertisement viewing, and end of advertisement viewing to the online transaction apparatus 30. [

In addition, the consumer can access the online store provided by the online transaction device 30 using the consumer terminal 10, purchase the goods, and perform real-time communication with the seller.

1, the consumer terminal 10 is shown as a smartphone. However, the present invention is not limited to this, and may be applied to portable terminals such as a portable media player (PMP), a personal digital assistant (PDA), a tablet PC, An information processing apparatus or an information processing apparatus such as a desktop can be a consumer terminal 10. [

The seller terminal 20 can communicate with the on-line transaction device 30 via a wire / wireless network. For example, the seller terminal 20 is connected to the on-line transaction device 30 through a GSM / 3GPP-based communication method (GSM, HSDPA, LTE advanced), 3GPP2-based communication method (CDMA, etc.) or wireless communication protocol such as WiMAX .

Specifically, the seller terminal 20 can transmit the advertisement information to the on-line transaction device 30. [ In this case, the advertisement information means information for inducing subscription or purchase of an article, and it is a function of the advertisement information such as the spce (shape, size, weight, performance, etc.) of the article, the price of the article, And the like. The advertisement information may be formed in a character form, but not limited thereto, and may be configured in the form of an image, a moving image, a sound, or the like.

In addition, the seller terminal 20 may be connected to the user terminal in accordance with the intermediation of the online transaction apparatus 30 to provide real-time communication between the consumer and the seller.

In addition, the seller terminal 20 can receive and display information on the purchase made at the online shop from the online trading device 30, and requests the online transaction device 30 for purchase related information according to the input of the user, You may. In order to manage such an online store, a predetermined application may be installed in the seller terminal 20 as needed.

1, the seller terminal 20 is shown as a desktop. However, the present invention is not limited to this, and portable terminals such as a smart phone, a portable media player (PMP), a personal digital assistant (PDA), a tablet PC, An easy information processing device and the like can also be the seller terminal 20.

The online transaction apparatus 30 can generate an online store using the advertisement information transmitted through the seller terminal 20 and transmit the advertisement to the consumer terminal 10. In addition, the online transaction device 30 can accumulate points set in advance for the consumer who viewed the advertisement through the consumer terminal 10, and can dynamically manage the category of the online shop. Hereinafter, the configuration and operation of the online transaction apparatus 30 will be described in detail with reference to FIG. 2 to FIG.

2 is a control block diagram for explaining an online transaction apparatus 30 of the online transaction system 1 according to an embodiment.

2, the online transaction apparatus 30 includes a communication unit 310, a shop management unit 320 for managing an online store, an advertisement management unit 330 for managing the creation and transmission of advertisement, a point A management unit 340, a communication management unit 350 for relaying communication between the consumer and the seller, and a transaction management unit 360 for processing transactions through the online store.

The communication unit 310 is connected to the network through a wired / wireless communication protocol and transmits / receives data to / from the user terminal and the seller terminal 20. There is no limit to the protocol used for communication. At this time, the communication protocol used for communication with the consumer terminal 10 and the communication protocol used for communication with the seller terminal 20 may be different from each other. For example, the communication unit 310 is connected to the consumer terminal 10 through a GSM / 3GPP communication system (GSM, HSDPA, LTE Advanced), a 3GPP2 system communication system (CDMA, etc.) or a wireless communication protocol such as WiMAX, And may be connected to the seller terminal 20 through a wired communication protocol to transmit and receive data.

The store manager 320 can create an online shop for purchasing goods based on the advertisement information registered by the seller. Specifically, the store management unit 320 may extract information on the spec, price, and delivery of the article from the advertisement information input by the seller, and may generate an online store using the extracted information. For example, the store manager 320 can extract information on a spec and a price from advertisement information of an image or an image using an optical character reader (OCR), and create an online store according to the extracted information.

On the other hand, when the seller corrects and registers the advertisement information, the store manager 320 can change the content of the online store according to the modified advertisement information. For example, if the seller corrects the price information of the goods included in the advertisement information, the price display of the online shop may be changed according to the corrected price information.

In this way, since the online store is created based on the advertisement information registered by the seller, the time and effort required for creating the online store of the seller can be saved, and the content of the online store is changed immediately according to the change of the advertisement information. The time and effort required for the operation can be reduced.

In addition, the store manager 320 manages the category in which the store is to be registered, and registers the online store in at least one category.

The online store may be determined by the category of goods or services provided. That is, the same or similar goods or services are registered in the same category. Thus, by managing the online shops by category, the ease of accessing and managing the online shops can be improved. Hereinafter, the process of determining a category and creating a new category will be described in detail with reference to FIG.

3 is a flowchart for explaining an example of the category management of the shop management unit 320. As shown in FIG.

Referring to FIG. 3, the store manager 320 analyzes the similarity between the online shop and the category registered in advance (321). Specifically, the store manager 320 can individually determine similarities between a plurality of categories registered in advance and an online store. Information on online shops can be used to judge similarity. For example, when a product to be sold by an online store is a refrigerator, the similarity of the household appliance category, which is an upper concept of the refrigerator, and the electric appliance category, which is an equivalent concept, is high and the similarity with the cellular phone category, which is a non-similar concept, is low.

If the affinity is greater than or equal to the threshold value (NO in 322), the store manager 320 determines the category of the online store based on the similarity (325) and registers (326) the online store in the determined category. Specifically, the store manager 320 may determine the category with the highest degree of similarity as the category in which the online store will be registered, and register the online store with the category with the highest degree of similarity.

On the other hand, an online store may be registered in a plurality of categories. For example, an online store may be registered in a category corresponding to a threshold value or more than a preset reference value, or an online store may be registered in all of n categories having the highest similarity. Here, n may be a predetermined value by an administrator or a seller of the on-line transaction device 30. [

Thus, by determining the registered category of the online store based on the similarity between the online store and the registered category, the time and effort required for the category classification of the online store can be reduced.

On the other hand, if the similarity is lower than the threshold value, the store management unit 320 creates a new category based on the information of the online store (323) and registers the online store in the new category (324). With the development of technology or the development of the way of service, new goods and services can arise. Since the newly generated goods or service can not be specified by the conventional category, the store management unit 320 can create a new category when the similarity with the category is lower than the threshold value. At this time, the new category may be generated based on the information included in the online store or the advertisement information registered by the seller.

For example, when the degree of similarity with a category in which an article related to a varistar or a service is registered in advance is less than or equal to a threshold value, the store management unit 320 can create a varistar category.

By creating a new category when the degree of similarity with the previously registered category is low, it is possible to improve the accessibility of the consumer and increase the manageability of the seller by giving an appropriate category to the newly produced goods or services.

On the other hand, the store manager 320 can analyze the accuracy of the registered category and manage the category based on the analyzed accuracy result. The accuracy of the category may be determined based on the number of online store registrations of the category, and the number of consumer accesses of online stores corresponding to the category. That is, as the number of registered online stores is high, and the number of accesses to online stores is high, the accuracy of categories is highly analyzed, the number of registered online shops is small, and the accuracy is low when the number of accesses of online shops is small. The accuracy thus analyzed may also be displayed along with the category.

The store manager 320 may delete the category or merge the plurality of categories based on the accuracy of the category. For example, if the accuracy of a category is analyzed to be less than or equal to a predetermined threshold value, the category may be deleted or merged with another category.

By thus managing the registered categories based on the accuracy of the categories, the efficiency of the categories used in the online shop classification can be improved.

On the other hand, the category management based on the above-described accuracy is performed only for a preset period for the newly generated category, and can be used for judging the appropriateness of the new category. In one embodiment, when a new category is created, the accuracy of the new category may be analyzed at predetermined intervals and, if the analyzed accuracy is lower than a preset threshold value, the new category may be deleted or the new category may be merged with the similar category . By managing the new category based on the accuracy as described above, the efficiency of category management can be further improved.

The advertisement management unit 330 can extract the consumers matching with the advertisement information and transmit the advertisement to the extracted consumers. The advertisement management unit 330 can match the consumers based on the advertisement information registered by the seller. Hereinafter, the advertisement transmission process will be described in detail with reference to FIGS. 4 and 5. FIG.

FIG. 4 is a flowchart illustrating an advertisement transmission process by the advertisement management unit 330, and FIG. 5 is a view illustrating an example of a consumer terminal 10 in which an advertisement transmitted from the online transaction apparatus 30 is displayed.

Referring to FIG. 4, the advertisement management unit 330 designates an advertisement target (331). The target of the advertisement can be determined according to the advertisement information. For example, when the marketing information included in the advertisement information is targeted to a predetermined region, age, and gender, a consumer corresponding to the region, age, and gender may be determined as an advertisement target in the marketing information.

The advertisement management unit 330 matches the consumer corresponding to the advertisement object (332). The advertisement management unit 330 may match the consumers according to similarity with the advertisement object. That is, a consumer having a high similarity to the designated advertisement object is extracted, and these are matched with the advertisement consumer.

At this time, the number of consumers to be matched may be determined according to a preset range of quantities. When the number of matching consumers is limited in the quantitative range, the advertisement managing unit 330 can maximize the efficiency of the advertisement by matching the consumers in the order of high similarity. Thus, since the number of consumers to whom the advertisement is delivered is determined according to the quantitative range designated by the seller, the occurrence of unexpected advertising costs can be prevented.

The advertisement management unit 330 sends an advertisement to the matched consumer (333). Specifically, the advertisement managing unit 330 searches for the consumer terminal 10 corresponding to the matching consumer, and transmits the advertisement to the consumer terminal 10 searched. At this time, advertisements may be sent to a plurality of consumer terminals 10 at the same time, but advertisement dispatching time may be different according to consumer information such as area, age, and sex. For example, advertisers can send advertisements in the evening to consumers residing in the country, and advertisements can be sent to consumers in overseas markets in the evening.

When the advertisement is transmitted to the consumer terminal 10, the consumer terminal 10 displays the transmitted advertisement as shown in FIG. The display of the advertisement transmitted to the consumer terminal 10 can be processed by an application preset in the consumer terminal 10, but is not limited thereto. In addition, the advertisement transmitted to the consumer terminal 10 may include a first icon 10a for visiting an online store, and a second icon 10b for communicating with a seller.

FIG. 6 is a flowchart for explaining a point accumulation process by the point management unit 340, FIG. 7 is a view for explaining an example of point accumulation, and FIG. 8 is a diagram for explaining a point delivery process.

Referring to FIGS. 1 and 6, the point management unit 340 monitors the advertisement viewing of the consumer and can accumulate points to the viewer who viewed the advertisement.

Specifically, when the consumer terminal 10 watches an advertisement (YES in 341), the point management unit 340 determines an object to be accumulated (342). The point management unit 340 monitors the advertisement viewing through the consumer terminal 10 and, if it is determined that the specific consumer site has watched the advertisement, the consumer who viewed the advertisement is determined to be the point-collection target.

At this time, the point accumulation target can be determined not only for the consumer who watched the advertisement but also for the parent recommendation indie advertisement of the recommender and the recommender as shown in Fig. By accumulating points to a recommender in such a manner, it is possible to attract more consumers.

Then, the point management unit 340 determines an object-specific point (343) and accumulates the determined point (344). The point management unit 340 may accumulate a preset point on the advertisement to the customer and accumulate a certain percentage of the predetermined point to the recommender's point. At this time, the ratios applied to recommenders and parent recommenders may differ.

The point management unit 340 notifies the point accumulation (345). When the point accumulation is completed, the point management section 340 inquires of the consumer terminal 10 corresponding to the accumulation object, and notifies the searched consumer terminal 10 of the point accumulation. That is, it is possible to inquire the consumer terminal 10 corresponding to the consumer who watched the advertisement, the recommender, and the parent recommender, and notify each consumer terminal 10 of the point accumulation.

Such points can be exchanged between consumers. As shown in FIG. 8, when a point delivery request is received from the first consumer, the point management unit 340 generates an identification number and transmits it to the consumer terminal 10 corresponding to the first consumer. At this time, the identification code may be composed of at least one of numerals, letters, and special symbols, and may be generated as a value of non-overlapping coitus.

When the identification number is inputted through the second consumer terminal 10, the point management unit 340 can deliver the first consumer's point to the second consumer. Meanwhile, the point management unit 340 may determine the valid time of the identification number when generating the identification number, and may not process the point transfer when the identification number is input after the valid time. By setting the validity period of the identification number in this manner, it is possible to minimize the transmission error of the point.

The communication management unit 340 can arbitrate communication between the consumer and the seller in response to the conversation request of the consumer. Specifically, when the consumer inputs a second icon 10b displayed in the advertisement and requests a conversation with the seller, the communication management unit 340 searches for the seller corresponding to the advertisement transmitted to the consumer terminal 10, The communication between the seller terminal 20 and the consumer terminal 10 can be arbitrated.

At this time, the communication method between the consumer terminal 10 and the seller terminal 20 can be determined according to the communication application installed in the consumer terminal 10 and the seller terminal 20. [ For example, when the consumer terminal 10 can use the A messenger and the B messenger can be used and the seller terminal 20 can use the B messenger, the communication management unit 340 can communicate with the consumer terminal 10 and the seller terminal 20 ) Can arbitrate the communication between the consumer terminal 10 and the seller terminal 20 by using the B messenger which is available in both.

The transaction management unit 360 can relay the transaction of the goods through the online store. The customer accesses the online store through the first icon or the like and the purchase occurs. The transaction management unit 360 notifies the seller of the occurrence of the transaction through the seller terminal 20, and if the customer confirms the purchase, .

At this time, the consumer can pay a part or all of the purchase cost by using the points managed by the point accumulating unit.

On the other hand, the transaction management unit 360 may analyze cumulative sales amount and credit rating of each seller, and may display information on the cumulative sales amount, credit rating, and the like on an online shop.

9 is a flowchart illustrating an online transaction method according to an embodiment of the present invention.

Referring to FIG. 9, the online transaction apparatus 30 registers an online shop (501). Specifically, the online transaction device 30 can create an online shop for purchasing goods based on the advertisement information registered by the seller, and register the online store created in at least one category. At this time, the category in which the online store is registered may be determined based on the similarity between the online store and the category. Specifically, as shown in FIG. 3, the online transaction device 30 compares the similarity of the category with the online store, and based thereon, determines at least one category to which the online store is to be registered.

Also, if the similarity is lower than the threshold value, a new category can be created based on the information of the online store, and the online store can be registered in the new category.

In addition, as described above, the on-line transaction device 30 can analyze the accuracy of the registered category and manage the category based on the analyzed accuracy result. Specifically, the online transaction device 30 can delete the category or merge the plurality of categories based on the accuracy of the category.

The online transaction device 30 transmits the advertisement to the consumer terminal 10 (502). The online transaction apparatus 30 can extract a customer matching the advertisement information and transmit the advertisement to the extracted consumer.

3, an advertisement object is designated (331), a consumer corresponding to the advertisement object is matched (323), and an advertisement is sent to the consumer terminal (10) of the matching consumer (333 ).

The advertisement transmitted through the process as described above can be displayed on the consumer terminal 10 as shown in FIG. The user can access the online store for the advertisement item using the first icon displayed with the advertisement on the consumer terminal 10 or request a conversation with the seller through the second icon.

The online transaction device 30 can arbitrate the communication between the seller and the consumer in the same manner as described above when the conversation request is received from the consumer terminal 10. [

The online transaction apparatus 30 accumulates points (503). Specifically, when the consumer terminal 10 views an advertisement (YES in 341), the online transaction apparatus 30 determines an object to be deposited (342). Then, a point to be accumulated for each point accumulation object is determined (343), and the determined points are accumulated (344). In addition, the online transaction device 30 can accumulate points in a multistage manner to a recommender as well as a consumer as described above.

The accumulated points may be transmitted to other consumers through a method as shown in FIG. 8 illustrates an example of a point delivery method. The online transaction apparatus 30 may deliver points to other consumers according to a point delivery method that will be developed by the conventional point delivery method or technology.

The online transaction apparatus 30 provides a purchase service (504).

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed methods should be considered in an illustrative rather than a restrictive sense. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

1: Online trading system
10: Consumer terminal
20: Merchant terminal
30: Online transaction device
310:
320: store manager
330: Point management section
340: Communication Manager
360: Transaction Management Department

Claims (10)

A shop manager for creating an online shop for purchasing an article based on advertisement information registered by the seller;
An advertisement management unit for extracting a customer matching the advertisement information using pre-registered consumer information, and transmitting an advertisement for the online store to a consumer terminal corresponding to the extracted consumer; And
And a point management unit for accumulating a predetermined point to a consumer corresponding to the consumer terminal when watching an advertisement for the online store and viewing the advertisement or accessing the online store through the advertisement,
The shop management unit,
Determining at least one category of the online store by calculating the similarity between the preset category and the online store based on the information included in the online store, and if the calculated similarity is lower than the predetermined threshold value, Creating a new category based on the information or the advertisement information,
The shop management unit,
An accuracy of the new category is calculated based on the number of registrations of the online store of the new category or the number of accesses of the consumer with respect to the online store corresponding to the new category, and whether to delete the new category is determined based on the accuracy Merge multiple categories,
The advertisement management unit,
A consumer corresponding to the advertisement information is designated as an advertisement object, a consumer having a high similarity with the advertisement object is extracted and matched with an advertisement consumer, and the number of matching consumers is determined in descending order of similarity within a predetermined quantitative range ,
The point management unit,
Searches for the recommender of the consumer and the recommender of the recommender,
A point corresponding to a predetermined ratio to a point accumulated in the recommendation person and the parent recommender,
The point management unit,
When a point delivery request is received from the first consumer, an identification number is generated and transmitted to the consumer terminal corresponding to the first consumer. When the identification number is input through the second consumer terminal, Determines the validity time of the identification number when generating the identification number, does not transmit the point when the identification number is input after the validity time,
And a transaction management unit for relaying the transaction of the article through the online store by paying a part or all of the purchase cost to the point managed by the point management unit and analyzing the cumulative sales amount and the credit degree of the seller and displaying it on the online shop Trading device. delete delete delete The method according to claim 1,
And a communication manager for searching for a seller terminal corresponding to the advertisement when the conversation request is received from the consumer terminal and for relaying communication between the searched seller terminal and the consumer terminal that has transmitted the conversation request. Creating an online store for purchase of the article based on the advertisement information registered by the seller;
Extracting a customer that matches the advertisement information using pre-registered consumer information, and transmitting the advertisement to the consumer terminal corresponding to the extracted consumer; And
Monitoring an advertisement viewing on the online store and accumulating a preset point to a consumer corresponding to the consumer terminal when viewing the advertisement or accessing the online store through the advertisement,
The method of claim 1,
Determining a category of the online store by calculating a similarity between the preset category and the online store based on the information included in the online store, and if the calculated similarity is lower than a predetermined threshold value, And generating,
The method of claim 1,
Calculates the accuracy of the new category based on the number of registrations of the online store of the new category or the number of accesses of the consumer to the online store corresponding to the new category, and determines whether to delete the new category based on the accuracy Further comprising:
Wherein the step of transmitting the advertisement comprises:
A consumer corresponding to the advertisement information is designated as an advertisement object, a consumer having a high similarity with the advertisement object is extracted and matched with an advertisement consumer, and the number of matching consumers is determined in descending order of similarity within a predetermined quantitative range ,
Wherein managing the points comprises:
Searching for a recommender of the consumer and a recommender of the recommender and accumulating a point corresponding to a preset ratio in a point accumulated in the consumer to one or both of the recommender and the recommender;
Wherein managing the points comprises:
When a point delivery request is received from the first consumer, an identification number is generated and transmitted to the consumer terminal corresponding to the first consumer. When the identification number is input through the second consumer terminal, Determines the validity time of the identification number when generating the identification number, does not transmit the point when the identification number is input after the validity time,
A step of distributing a part or all of the purchase cost to a point managed by the point management unit to relay the transaction of the goods through the online store and analyzing the cumulative sales amount and creditworthiness of the seller to provide a purchase service to be displayed on the online shop Including an online transaction method. delete delete delete The method according to claim 6,
And relaying the communication between the searched seller terminal and the consumer terminal that transmitted the chat request when the chat request is received from the consumer terminal.

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