JP2023122279A - Advertisement system on automatic selling machine - Google Patents

Abstract

To further enhance a usage value of an automatic selling machine.SOLUTION: An advertisement system 1 on an automatic selling machine includes: order accepting means (advertising service provider 2) for accepting a request of an advertisement posting from an advertiser 4; and advertising display working means (vendor 3 and operator 6) which works for displaying the advertisement (image 71 of board 7) accepted by the order accepting means on an automatic selling machine 5. A category of an article or service shown by the advertisement is different from that of an article sold by the automatic selling machine 5.SELECTED DRAWING: Figure 1

Description

The present invention relates to a vending machine advertising system for displaying advertisements in vending machines.

2. Description of the Related Art In recent years, vending machines having advertisement display units for displaying advertisement contents of products to be sold have become widespread.

As an example of such a vending machine, in Cited Document 1, there is one in which an electronic display such as a liquid crystal display is used on the front surface of the vending machine to encourage users to purchase.

JP 2021-165922 A

In the conventional vending machine described in Patent Document 1, the only advertisement function is to display the advertisement content of the product to be sold, so it cannot be said that the utility value of the vending machine is sufficiently enhanced.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a vending machine advertisement system capable of sufficiently increasing the utility value of vending machines.

The vending machine advertisement system of the invention described in claim 1 comprises: an order receiving means for receiving an advertisement request from an advertiser; and an advertisement display work means for performing the work of displaying the advertisement received by the order receiving means on the vending machine. and wherein the product or service indicated by the advertisement is of a different category from the product sold by the vending machine.

The vending machine advertisement system of the invention described in claim 2 comprises an advertisement order receiving server that is managed by a first business operator and receives an advertisement request from an advertiser; and advertisement display processing means for performing processing for displaying an advertisement received by said advertisement order receiving server on a vending machine managed by said business operator, wherein the product or service indicated by said advertisement is sold by said vending machine. It is characterized by the fact that the products and categories to be sold are different.

The vending machine advertisement system of the invention described in claim 3 is the vending machine advertisement system according to claim 1 or 2, wherein the advertisement indicates the product or the service in printed matter or electronic display. characterized by

The vending machine advertisement system of the present invention has made it possible to further increase the utility value of vending machines.

BRIEF DESCRIPTION OF THE DRAWINGS It is explanatory drawing which shows the outline|summary of the vending machine advertisement system which concerns on the 1st Embodiment of this invention. It is an explanatory view showing the flow of processing of the vending machine advertising system according to the first embodiment of the present invention. 1 is a front view showing a vending machine of a vending machine advertising system according to a first embodiment of the present invention; FIG. FIG. 3 is a block diagram showing a vending machine advertising system according to a second embodiment of the present invention; FIG. FIG. 5 is a block diagram showing a vending machine of the vending machine advertising system according to the second embodiment of the present invention; It is a flow chart which shows processing of a vending machine advertising system concerning a 2nd embodiment of the present invention. FIG. 11 is a block diagram showing vending machines of a vending machine advertising system according to a third embodiment of the present invention;

<First Embodiment>
BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is an explanatory diagram showing an overview of a vending machine advertising system according to the first embodiment of the present invention.
FIG. 2 is an explanatory diagram showing the flow of processing of the vending machine advertising system according to the first embodiment of the present invention.
FIG. 3 is a front view showing the vending machine of the vending machine advertising system according to the first embodiment of the present invention.

As shown in FIG. 1, a vending machine advertising system 1 according to the first embodiment of the present invention includes an advertising service provider (for example, an advertising agency) 2 and a vendor (installation and operation company of vending machines). 3.

The advertiser 4 places an order for an advertisement to the advertisement service provider 2 and pays a usage fee. The advertising service provider 2 arranges the order to the vendor 3 and pays the fee from the usage fee from the advertiser 4. - 特許庁
As a result, the vendor 3 provides the advertising service provider 2 with the right to use advertisements from vending machines 5 (see FIG. 2) as media, and the advertising service provider 2 provides advertising services to the advertiser 4. .

In the first embodiment, it is assumed that 50% of the usage fee from the advertiser 4 is paid as the fee, but various applications can be made as to how much of the usage fee is used as the fee.

As shown in FIG. 2, when an advertiser 4 places an order for an advertisement to an advertising service provider 2, the advertising service provider 2 selects a sales product (a refreshing drink in the first embodiment) to be sold by the vending machine 5. (Although drinking water is used, it can be applied to various products such as alcoholic beverages, sweets, toys, etc.), and advertisements of different categories are printed on a board 7 (see FIG.

The vendor 3 hands the board 7 to the operator 6 and dispatches the operator 6 to the place where the vending machine 5 is installed.

The operator 6 dispatched to the installation location of the vending machine 5 attaches the board 7 (see FIG. 3) to the advertisement display section 60 (see FIG. 3) formed on the front door of the vending machine 5 .

As shown in FIG. 3, an exhibition room 53 for displaying a plurality of product samples 52, which are samples of products to be sold by the vending machine 5, is provided in the upper front portion of the front door 51 of the vending machine 5. ing,
A product selection button 54 is provided below the product sample 52 on the front door 51 .

A coin insertion slot 55 , a banknote insertion slot 56 , a coin payment slot 57 , a commodity outlet 58 , an electronic money reader/writer 59 , and an advertisement display section 60 are provided in the front lower portion of the front door 51 .

The advertisement display part 60 is a transparent window part, and the board 7 is attached from the back side of the front door 51. - 特許庁

The advertisement display portion 60 has a structure and size other than those shown in FIG. 3 and described above. Various applications are possible, such as attaching a panel on which an advertisement is printed directly to the outside without providing a .

The board 7 is printed with an image 71 of an advertisement (real estate advertisement in the case of FIG. 3) whose category is different from that of the product sold by the vending machine 5 .

<Structure and effect of the first embodiment>

To summarize the configuration and effects of the first embodiment of the present invention, the vending machine advertising system 1 includes order receiving means (advertising service provider 2) for receiving an order for an advertisement request from an advertiser 4; and advertisement display work means (vendor 3 and operator 6) for displaying the ordered advertisement (image 71 on board 7) on vending machine 5, and the product or service indicated by the advertisement The category is different from that of the product 52 sold by the vending machine 5. - 特許庁

With such a configuration, the vending machine advertisement system 1 can display advertisements in a category different from the products sold by the vending machine 5, so that it is possible to expect an effect such as obtaining advertisement income from other industries. , it becomes possible to further increase the utility value of the vending machine.

In addition, since the vending machine advertisement system 1 can display an advertisement (image 71 on the board 7) in a different category from the product to be sold in the vending machine 5, it becomes a new advertisement medium and enables community-based advertisement. As a result, regional promotion of the area where the vending machine 5 is installed can be realized.

In the first embodiment shown in FIGS. 1 to 3, the image 71 printed on the board 7 is used as the advertisement displayed on the vending machine 5. , bulletin boards, and similar structures can also be used, and still images, moving images, and the like based on audio and electronic images can also be used. Thus, the advertisements show goods or services in printed or electronic representation.

<Second embodiment>
A second embodiment of the present invention will be described in detail below with reference to the drawings.
FIG. 4 is a block diagram showing a vending machine advertising system according to a second embodiment of the invention.
FIG. 5 is a block diagram showing the vending machines of the vending machine advertising system according to the second embodiment of the present invention.
FIG. 6 is a flow chart showing processing of the vending machine advertising system according to the second embodiment of the present invention.

As shown in FIG. 4, a vending machine advertising system 101 according to the second embodiment of the present invention includes an advertising service provider server 102 managed by an advertising service provider (for example, an advertising agency), a vendor ( Vending machine installation and operation company), advertiser computer 104 used by the advertiser, vending machine 105, Internet 106, communication company 107, and communication antenna 108. be done.

A front door 201 of the vending machine 105 is provided with an advertisement display section 202 . The advertisement display section 202 has a display screen 203 made of a liquid crystal panel attached to the back side of a transparent window section.

As shown in FIG. 5 , a control unit 211 is arranged inside the vending machine 105 , and the entire operation of the vending machine 105 including the vending unit 212 is controlled by the control unit 211 . The vending section 212 stores and vends items for sale.

The vending machine 105 receives power supply from an external power supply 109 . For example, commercial power can be used for the external power supply 109 . The power supplied from the external power supply 109 is received by the power supply unit 213 inside the vending machine 105 . Also, power is supplied from the power supply unit 213 to the control unit 211, the vending unit 212, and other devices as necessary.

The vending machine 105 is equipped with a device for receiving or transmitting the signal of the communication section 214 .

The communication unit 214 connects to the Internet 106 via a communication line A (for example, a long-distance wireless communication such as a 4G (4th Generation) line) using the communication company 107 and the communication antenna 108, and further connects to the advertising service provider server 102 to transmit the advertisement. By transmitting and receiving data to and from the service provider server 102, various advertisement contents are received from the advertisement service provider server 102 by packet communication. The various advertisement contents in this case are different in category from those for sale in the vending machine 105 .

A display screen 203 (see FIG. 4) and a display screen control unit 215 are arranged in the vending machine 105 . The display screen control unit 215 controls images (still images/moving images) and the like displayed on the display screen 203 based on the control by the control unit 211, and displays various advertisement contents received by the communication unit 214 on the screen.

A storage unit 216 is also connected to the control unit 211 . The storage unit 216 stores various programs, various contents, images (still images/moving images) to be displayed on the display screen 203, and the like.

Furthermore, a button 217 provided inside the front door 201 is connected to the controller 211 . When the operator presses the button 217 , the controller 211 is controlled according to that button 217 . Further, the control unit 211 is controlled by receiving an instruction from the outside of the vending machine 105 via the communication unit 214 and according to a program or the like in the control unit 211 or the storage unit 216 .

Next, the operation of the vending machine advertisement system 101 will be explained using FIG.
As shown in FIG. 6, first, in step S1, the advertiser uses the advertiser's computer 104 to access the web page established by the advertising service provider server 102 via the Internet 106, and submits the advertisement to the advertising service. An order is placed to the provider server 102 .

As a result, the advertisement service provider server 102 receives an advertisement order from the advertiser in step S2, and requests the advertiser to pay the usage fee via the Internet 106 and the advertiser's computer 104 in step S3.

Thereafter, in step S4, the advertiser uses the advertiser computer 104 to process the payment of the usage fee to the advertising service provider server 102, and in step S5, the advertising service provider server 102 debits the bank account, etc. Receive usage fees in the following manner.

After that, the advertisement service provider server 102 accesses the application of the vendor server 103 via the Internet 106 in step S6, and arranges an advertisement order for the vendor server 103. FIG.

As a result, the vendor server 103 performs an advertisement order acceptance process in step S7, and requests the advertiser to charge the advertising service provider server 102 via the Internet 106 in step S8.

Accordingly, in step S9, the advertising service provider server 102 performs payment processing to pay 50% of the usage fee from the advertiser to the vendor server 103 as a fee. The usage fee is received by a withdrawal method or the like, and an ID and a password for accessing the vending machine 105 are transmitted to the advertising service provider server 102 as medium provision processing.

When the advertising service provider server 102 receives the ID and password for accessing the vending machine 105 from the vendor server 103, the ID and password are used to establish communication with the vending machine 105 via the communication line A, and step In S<b>11 , advertisement data of advertisement contents (advertising moving images, still images, etc.) whose category is different from that of the product to be sold by the vending machine 105 is transmitted to the vending machine 105 . When vending machine 105 receives advertisement data from advertisement service provider server 102 through communication unit 214 in step S12, display screen control unit 215 receives advertisement data based on control by control unit 211 in step S13. It is displayed as an advertisement image (still image/moving image) on the display screen 203 .

<Configuration and effects of the second embodiment>
To summarize the configuration and effects of the second embodiment of the present invention, a vending machine advertising system 101 is managed by a first business operator (advertising service business operator) and accepts advertising requests from advertisers. and an advertisement (displayed on the display screen 203) received by the advertisement order receiving server (advertising service provider server 102) and a second business operator (vendor) different from the first business operator (vendor). an advertisement display processing means (vendor server 103) for performing processing for displaying an image of an advertisement to be displayed on the vending machine 105, wherein the product or service indicated by the advertisement is a product to be sold by the vending machine 105. and categories are different.

With such a configuration, the vending machine advertisement system 101 can display advertisements in a category different from that of products sold by the vending machine 105, so that it is possible to obtain advertising income from other industries. It is possible to increase the utility value of the vending machine.

In addition, since the vending machine advertisement system 101 can display advertisements (advertisement images displayed on the display screen 203) that are different in category from the products to be sold in the vending machine 105, it becomes a new advertising medium and is community-based. can be advertised, and regional promotion of the area where the vending machine 105 is installed can be achieved.

Furthermore, by having separate administrators for the advertisement order receiving server (advertising service provider server 102) and the advertisement display processing means (vendor server 103), it is possible to collect more advertisements and increase business opportunities. .

In the second embodiment shown in FIGS. 4 to 6, the advertisements displayed on the vending machine 105 are electronic still images and moving images on the display screen 203. It is also possible to use writing, posters, posters, bulletin boards, and similar structures, and it is also possible to use voice and the like. Thus, the advertisements show goods or services in printed or electronic representation.

Also, the advertisement data to be displayed on the vending machine 105 is transmitted from the advertisement service provider server 102 , but may be transmitted from the vendor server 103 .

<Modification of Second Embodiment>
Hereinafter, a modified example of the second embodiment will be described using FIG. 4 as a substitute.

The vending machine advertising system of the modified example of the second embodiment is managed by a first business operator (advertising service business operator), and requests advertisements (advertisement images displayed on the display screen 203) from advertisers. Advertisement order server (advertisement service provider server 102 shown in FIG. 4) that receives an order for the advertisement order server (advertisement service provider server 102 shown in FIG. 4) and a second business operator (vendor) different from the first business operator, and the advertisement order server receives an order and an advertisement display processing means (vendor server 103 shown in FIG. 4) that performs processing for displaying on the vending machine 105 (see FIG. 4).

Here, in the modification of the second embodiment, the product or service indicated by the advertisement may be of the same or different category as the product sold by the vending machine 105 .

According to this modification of the second embodiment, similarly to the second embodiment shown in FIGS. By having (vendor server 103) as a separate administrator, it is possible to collect more advertisements and increase business opportunities.

<Third Embodiment>
FIG. 7 is a block diagram showing vending machines of a vending machine advertising system according to a third embodiment of the present invention.

In FIG. 7, the vending machine 305 of the vending machine advertisement system according to the third embodiment is designed to attract people 8 such as passers-by who pass in front of the vending machine 305 and users who use the vending machine 305. A video camera unit 312 is used as an imaging means for imaging.

The video camera unit 312 is connected to the control unit 311 of the vending machine 305 and transmits image data of the person 8 captured to the control unit 311 .

The control unit 311 configures the AI 313, and compares the video data received from the video camera unit 312 with the big data stored in the storage unit 213 to determine the attributes of the person 8 (for example, age). , gender, occupation, etc.), and based on the result of this attribute discrimination, an advertisement image stored in the storage unit 216 is selected and displayed on the display screen 203 .

Except for these, the configuration of the vending machine advertising system according to the third embodiment is the same as the vending machine advertising system 101 of the second embodiment shown in FIGS.

According to the vending machine advertising system of the third embodiment, the same effects as those of the vending machine advertising system 101 of the second embodiment can be obtained. Advertisement matching the person 8 such as the user who uses the vending machine 305 can be performed, and the advertising effect can be further enhanced.

In the vending machine advertisement system of the third embodiment, the attribute of the person 8 is determined by the control unit 311 of the vending machine 305, but the image data by the video camera unit 312 is transmitted to the advertisement service provider server. , the attribute of the person 8 may be determined on the advertising service provider server side.

The structure, system, program, material, connection of each member, chemical substance, etc. of the present invention can be variously changed without changing the gist of the present invention.

The material can also be freely selected from metal, plastic, FRP, wood, concrete, and the like.

For example, two or more members can be combined into one, or conversely, one member can be configured from two or more different members and connected.

Moreover, the above-described first to third embodiments and modifications are merely four of the current best modes or modes close to them.
Also, the control and the like may be controlled by a higher-level control section or by a more terminal control section.
Also, the order of control and the like can be changed as appropriate as long as it has a predetermined effect.

<Definition, etc.>
The vending machine in the present invention may be of any type as long as it can display advertisements.

An example of advertisement in the present invention is real estate advertisement. In other words, as long as the category is different from the sale item, it can be anything, such as goods and services.

INDUSTRIAL APPLICABILITY The vending machine advertising system of the present invention can be effectively used by businesses and corporations that provide information and advertising media.

1... Vending machine advertising system 2... Advertising service provider 3... Vendor 4... Advertiser 5... Vending machine 6... Operator 7... Board 51... Front door 52... Product sample 53... Exhibition room 54... Product selection button 55... Coin insertion slot 56 Bill insertion slot 57 Coin payment slot 58 Merchandise outlet 59 Electronic money reader/writer 60 Advertisement display unit 71 Image 101 Vending machine advertisement system 102 Advertisement service provider server 103 Vendor server DESCRIPTION OF SYMBOLS 104... Advertiser computer 105... Vending machine 106... Internet 107... Communication company 108... Communication antenna 109... External power supply 201... Front door 202... Advertisement display part 203... Display screen 211... Control part 212... Vending part 213... Power supply Part 214... Communication part 215... Display screen control part 216... Storage part 217... Button

Claims (3)

an order receiving means for receiving an advertisement request from an advertiser;
Advertisement display operation means for performing an operation of displaying an advertisement received by the order receiving means on a vending machine;
, wherein the product or service indicated by the advertisement is of a different category from the product sold by the vending machine. an advertisement order receiving server managed by a first business operator and receiving an advertisement request from an advertiser;
Advertisement display processing means for performing a process of displaying, on a vending machine, an advertisement received by the advertisement order receiving server, which is managed by a second business operator different from the first business operator;
, wherein the product or service indicated by the advertisement is of a different category from the product sold by the vending machine. 3. A vending machine advertising system according to claim 1 or 2, wherein said advertisement indicates said product or said service in printed matter or electronic representation.

Images