JP2023112841A - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

To present advertisement information to a user without disturbing the user while viewing a broadcast program.SOLUTION: An information processing apparatus comprises a specification unit for specifying a broadcast program expected to be viewed by a user as a viewing-scheduled broadcast program; and a generation unit for scheduling a presentation timing of advertisement information while avoiding a scheduled broadcast time zone of the broadcast program to be viewed. The specification unit specifies the broadcast program for which the user has reserved viewing from an electronic program guide as the viewing-scheduled broadcast program.SELECTED DRAWING: Figure 2

Description

The present disclosure relates to an information processing device, an information processing method, and an information processing program.

Conventionally, there has been proposed an information processing apparatus having a navigation function that uses map information to search for a route from a departure point set by a driver to a destination, and guides the user to a guided route according to the search result. Such an information processing device provides route guidance (right/left turn guidance, etc.), traffic information (surrounding congestion, traffic restrictions, high-accident spots, etc.), and recommendation information (recommendations for surrounding facilities) according to the current position of the vehicle. etc.).

In the information processing apparatus as described above, there is provided an information processing apparatus that outputs advertisement information at a predetermined timing and uses the above navigation function for free by allocating the advertisement fee. Are known. For example, an information processing apparatus is known that includes output control means for causing an output means to output a voice advertisement at a predetermined timing that does not conflict with the output timing of voice guidance that is output when moving to a destination.

JP 2017-58301 A

However, in the above conventional technology, the voice advertisement is only output at a predetermined timing that does not conflict with the output timing of the voice guidance output when moving to the destination. may be output. Therefore, with the above conventional technology, it is not always possible to present advertisement information to the user without disturbing the user's viewing of the broadcast program.

The present disclosure provides an information processing device, an information processing method, and an information processing program capable of presenting advertisement information to a user without interfering with the viewing of a broadcast program by the user.

The information processing apparatus according to claim 1 comprises: a specifying unit for specifying a broadcast program expected to be viewed by a user as a scheduled viewing broadcast program; and a generator that schedules the timing.

An information processing method according to claim 7 is an information processing method executed by an information processing apparatus, comprising: a specifying step of specifying a broadcast program expected to be viewed by a user as a scheduled viewing broadcast program; and a generating step of scheduling the presentation timing of the advertisement information while avoiding the scheduled broadcast time zone of the broadcast program.

Further, the information processing program according to claim 8 comprises a specifying procedure for specifying a broadcast program expected to be viewed by a user as a viewing-planned broadcast program, avoiding the scheduled broadcast time zone of the viewing-planned broadcast program, and displaying the advertisement information. and a generation procedure for scheduling presentation timing of the information processing apparatus.

FIG. 1 is a diagram illustrating a configuration example of an information processing system according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of an in-vehicle terminal device according to the embodiment. FIG. 4 is a flowchart illustrating an information processing procedure by the information processing apparatus according to the embodiment; FIG. 5 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus.

EMBODIMENT OF THE INVENTION Below, the form (henceforth, embodiment) for implementing this invention is demonstrated, referring drawings. It should be noted that the present invention is not limited by the embodiments described below. Furthermore, in the description of the drawings, the same parts are given the same reference numerals.

(embodiment)
[1. Configuration of information processing system]
First, the configuration of an information processing system 1 according to an embodiment will be described using FIG. FIG. 1 is a diagram showing a configuration example of an information processing system 1 according to an embodiment. As shown in FIG. 1 , the information processing system 1 includes an information processing device 100 and an in-vehicle terminal device 200 . The information processing device 100 and the in-vehicle terminal device 200 are connected via a predetermined network N so as to be communicable by wire or wirelessly. Note that the information processing system 1 shown in FIG. 1 may include a plurality of information processing apparatuses 100 and a plurality of in-vehicle terminal apparatuses 200 .

The information processing device 100 is a server device that distributes advertisement information to user terminal devices. Specifically, the information processing device 100 distributes the advertisement information to the in-vehicle terminal device 200 used by the driver of the vehicle who is the user. In addition, below, the case where a user is a driver|operator of a vehicle is demonstrated. The information processing apparatus 100 also identifies a broadcast program expected to be viewed (or listened to) by the user as a scheduled viewing broadcast program (or scheduled listening broadcast program). In this specification, the terms "viewing" and "listening" are used synonymously. In other words, the scheduled viewing broadcast program is not limited to a broadcast program including video and audio expected to be viewed, but also includes an audio-only broadcast program expected to be listened to. Then, the information processing apparatus 100 schedules the presentation timing of the advertisement information while avoiding the scheduled broadcast time zone of the broadcast program to be viewed. Further, the information processing device 100 distributes the advertisement information to the in-vehicle terminal device 200 in accordance with the scheduled presentation timing. Accordingly, the information processing apparatus 100 can present the advertisement information to the user without disturbing the user's viewing of the broadcast program.

The in-vehicle terminal device 200 is an information processing device mounted in a vehicle. The in-vehicle terminal device 200 is used by a vehicle driver who is a user. Specifically, the in-vehicle terminal device 200 has a navigation function. For example, the in-vehicle terminal device 200 is a stationary navigation device installed in a vehicle. Note that the in-vehicle terminal device 200 is not limited to a navigation device, and may be a portable terminal device such as a smartphone used by a user. For example, the in-vehicle terminal device 200 may be a user's terminal device in which an application that implements a navigation function is installed. In-vehicle terminal device 200 also outputs voice guidance according to the current position of the vehicle. For example, the in-vehicle terminal device 200 provides route guidance (right/left turn guidance, etc.), traffic information (surrounding congestion, traffic regulation, accident-prone spots, etc.), or recommendation information (recommendation of surrounding facilities), depending on the current position of the vehicle. etc.).

The in-vehicle terminal device 200 also has a program viewing function for viewing broadcast programs. For example, the in-vehicle terminal device 200 is a navigation device equipped with a device (tuner) for extracting video and audio from television broadcast and radio broadcast signals. Note that the in-vehicle terminal device 200 may be a user's terminal device in which an application that realizes the program viewing function and the navigation function at the same time is installed. The in-vehicle terminal device 200 also has a screen for displaying broadcast programs including video. For example, the in-vehicle terminal device 200 displays the video included in the broadcast program on the screen according to the user's operation. The in-vehicle terminal device 200 also includes a speaker that outputs a broadcast program including audio. For example, the in-vehicle terminal device 200 outputs the sound included in the broadcast program from the speaker according to the user's operation. In the following description, the case where the broadcast program viewing function of the in-vehicle terminal device 200 is executed at the same time as the navigation function of the in-vehicle terminal device 200 is executed will be described.

In-vehicle terminal device 200 also receives advertising information from information processing device 100 and outputs the received advertising information. Specifically, the in-vehicle terminal device 200 receives advertisement information while executing the navigation function, and outputs the received advertisement information. For example, the in-vehicle terminal device 200 displays an image included in the advertisement information on the screen. Also, the in-vehicle terminal device 200 outputs the sound included in the advertisement information from the speaker. The in-vehicle terminal device 200 may output advertisement information to the user at a predetermined timing, and may allow the user to use the navigation function for free by allocating the advertisement fee.

[2. Configuration of Information Processing Device]
Next, the configuration of the information processing apparatus 100 according to the embodiment will be described using FIG. FIG. 2 is a diagram illustrating a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 2, the information processing apparatus 100 has a communication section 110, a storage section 120, and a control section .

The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is a communication interface that is wired or wirelessly connected to the in-vehicle terminal device 200 via the network N and controls information communication with the in-vehicle terminal device 200 .

The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or flash memory, or a storage device such as a hard disk or an optical disk. Specifically, storage unit 120 stores information (information processing programs and data) used for processing in control unit 130 . For example, the storage unit 120 has an advertisement information storage unit (not shown) that stores advertisement information received from each advertiser.

Further, as shown in FIG. 2, the storage unit 120 has a user information storage unit 121, a program guide information storage unit 122, and a schedule information storage unit 123. FIG. The user information storage unit 121 stores various information about users. Specifically, the user information storage unit 121 stores the information about the user and the user identification information that can identify the user in association with each other. For example, the user information storage unit 121 stores terminal identification information that can identify the in-vehicle terminal device 200 as an example of user-related information. The user information storage unit 121 also stores user attribute information indicating user attributes as an example of information about users. For example, the user information storage unit 121 stores, as user attribute information, information indicating demographic attributes such as user age and gender, and information indicating psychographic attributes such as user hobbies and preferences. In addition, the user information storage unit 121 stores history information indicating a user's action history as an example of information about the user. For example, the user information storage unit 121 stores, as an example of history information, viewing history information related to the viewing history of broadcast programs viewed by the user. The user information storage unit 121 also stores, as an example of history information, reserved program history information relating to the reservation history of broadcast programs for which the user has set viewing reservations from the electronic program guide. The program guide information storage unit 122 stores program guide information relating to a program guide showing scheduled broadcast time slots of broadcast programs that can be viewed on the in-vehicle terminal device 200 . The schedule information storage unit 123 stores schedule information regarding a schedule indicating the timing of presenting advertisement information.

The control unit 130 is a controller. Various programs (corresponding to an example of an information processing program) stored in the internal storage device are executed by using a storage area such as a RAM as a work area. In the example illustrated in FIG. 2 , the control unit 130 has an acquisition unit 131 , an identification unit 132 , a generation unit 133 and a provision unit 134 .

Acquisition unit 131 acquires information about a user. Specifically, the acquiring unit 131 acquires information about the user from the in-vehicle terminal device 200 . For example, the acquiring unit 131 acquires terminal identification information with which the in-vehicle terminal device 200 can be identified as an example of user-related information. In addition, the acquisition unit 131 acquires user attribute information indicating attributes of the user as an example of information about the user. In addition, the acquisition unit 131 acquires history information indicating a user's action history as an example of information about the user. For example, the acquisition unit 131 acquires, as an example of history information, viewing history information related to viewing history of broadcast programs viewed by the user. For example, the acquisition unit 131 obtains, as an example of viewing history information, broadcast program identification information with which a broadcast program viewed by the user can be identified, program type information indicating the type of broadcast program viewed by the user, and viewing date and time of the broadcast program. Viewing date and time information indicating is acquired. For example, the acquisition unit 131 acquires, as the program type information, category information indicating categories of broadcast programs (for example, categories such as news, sports, and music). In addition, the acquiring unit 131 acquires, as an example of history information, reserved program history information relating to the reservation history of broadcast programs for which the user has set viewing reservations from the electronic program guide. Note that the acquisition unit 131 that acquires the information about the user is not limited to acquiring from the in-vehicle terminal device 200, but from an AV device such as a television used by the user at home or a home server device that cooperates with the AV device. Through network N, information about the user may be obtained. When the information about the user is obtained, the obtaining unit 131 associates the information about the user with the user identification information and stores them in the user information storage unit 121 .

In addition, the acquisition unit 131 acquires program guide information relating to a program guide indicating the scheduled broadcast time zone of broadcast programs. Specifically, the acquiring unit 131 acquires from the in-vehicle terminal device 200 program guide information relating to a program guide of broadcast programs that can be viewed on the in-vehicle terminal device 200 . When the program guide information is acquired, the acquisition unit 131 associates the program guide information with the terminal identification information and stores them in the program guide information storage unit 122 . Note that the acquisition unit 131 may acquire program guide information regarding a program guide of broadcast programs that can be viewed on the in-vehicle terminal device 200 from a server device that stores a program guide provided by a broadcasting station.

The identifying unit 132 identifies a broadcast program expected to be viewed by the user as a scheduled viewing broadcast program. Specifically, the identification unit 132 refers to the user information storage unit 121 to acquire viewing history information related to the viewing history of broadcast programs that the user has viewed in the past. Next, based on the viewing history information, the specifying unit 132 specifies a broadcast program that has been viewed more than a first number of times (for example, 10 times) by the user as a scheduled viewing broadcast program.

The generation unit 133 schedules the presentation timing of the advertisement information, avoiding the scheduled broadcast time zone of the scheduled viewing broadcast program specified by the specifying unit 132 . Specifically, the generation unit 133 refers to the program guide information storage unit 122 to acquire program guide information of programs to be broadcast from now on. When the program guide information is acquired, the generation unit 133 determines whether or not there is a program that matches the viewing-scheduled broadcast program specified by the specifying unit 132 among the programs included in the program guide information. When determining that there is a program that matches the scheduled broadcast program among the programs included in the program guide information, the generation unit 133 schedules the presentation timing of the advertisement information while avoiding the scheduled broadcast time zone of the scheduled broadcast program. do. More specifically, the generation unit 133 presents the advertisement information in at least one of the time period before the scheduled broadcast time of the broadcast program to be viewed and after the scheduled broadcast time of the broadcast program to be viewed. Schedule the presentation timing of the advertisement information so that it will be displayed. For example, the generation unit 133 generates schedule information indicating the scheduled broadcast time zone of the broadcast program to be viewed and the time for presenting the advertisement information. When the schedule information is generated, the generation unit 133 associates the generated schedule information with the terminal identification information and stores them in the schedule information storage unit 123 .

The providing unit 134 distributes the advertisement information to the in-vehicle terminal device 200 in accordance with the presentation timing scheduled by the generating unit 133 . Specifically, based on the schedule information generated by the generation unit 133, the providing unit 134 distributes the advertisement information to the in-vehicle terminal device 200 in accordance with the time at which the advertisement information is presented. Note that when the generation unit 133 determines that there is no program matching the viewing-planned broadcast program among the programs included in the program guide information, the provision unit 134 distributes the advertisement information to the in-vehicle terminal device 200 at an arbitrary timing. do.

[3. Configuration of in-vehicle terminal device]
Next, the configuration of the in-vehicle terminal device 200 according to the embodiment will be described using FIG. FIG. 3 is a diagram showing a configuration example of the in-vehicle terminal device 200 according to the embodiment. As shown in FIG. 3, the in-vehicle terminal device 200 has a communication section 210, a storage section 220, a control section 230, a sensor section 240, an input section 250, an audio output section 260, and a display section 270. . Although illustration is omitted, the in-vehicle terminal device 200 includes a device (tuner) for extracting video and audio from television broadcast and radio broadcast signals.

The communication unit 210 is implemented by, for example, a NIC. The communication unit 210 is a communication interface that is wired or wirelessly connected to the information processing apparatus 100 via the network N and controls information communication with the information processing apparatus 100 .

The storage unit 220 is realized by, for example, a semiconductor memory device such as a RAM or flash memory, or a storage device such as a hard disk or an optical disk. For example, the storage unit 220 stores information (information processing program and data) used for processing in the control unit 230 .

Further, as shown in FIG. 3 , the storage section 220 has a map information storage section 221 and a travel information storage section 222 . The map information storage unit 221 stores various kinds of information regarding maps. The travel information storage unit 222 stores various types of information regarding travel of the vehicle. Specifically, the travel information storage unit 222 stores route information indicating the travel route of the vehicle to the destination. For example, when a route is set in the navigation function of the in-vehicle terminal device 200, the travel information storage unit 222 selects the travel route selected by the driver from among the travel routes proposed to the driver by the route guidance unit 231. Stores the indicated route information. The travel information storage unit 222 also stores current position information indicating the current position of the vehicle. For example, the travel information storage unit 222 stores latitude information and longitude information indicating the current position of the vehicle obtained from the positioning data obtained by the route guidance unit 231 as the current position information of the vehicle.

The control unit 230 is a controller, and various programs (corresponding to an example of an information processing program) stored in a storage device inside the in-vehicle terminal device 200 are stored in a RAM or the like by a CPU, MPU, ASIC, FPGA, or the like, for example. It is realized by executing using a storage area as a work area. In the example shown in FIG. 3 , the control section 230 has a route guide section 231 , a transmission section 232 , a reception section 233 and an output control section 234 .

The route guidance unit 231 executes the navigation function of the in-vehicle terminal device 200 . Specifically, when receiving route setting from the driver, the route guidance unit 231 searches for a route to the destination set by the driver. For example, the route guidance unit 231 searches for a route from a departure point set by the driver to a destination set by the driver. For example, the route guidance unit 231 acquires information on the departure point and the destination corresponding to the input operation received by the input unit 250 . Next, when the route guidance unit 231 acquires the information on the departure point and the destination, the route guidance unit 231 refers to the map information storage unit 221 to acquire map information. Subsequently, the route guidance unit 231 searches for a route from the departure point to the destination using the map information. Note that, when only the setting of the destination is received from the driver, the route guidance unit 231 may search for the movement route of the vehicle using the current position of the vehicle at the time of starting the search as the starting point. In addition, when searching for a route, the route guidance unit 231 may store in the travel information storage unit 222 information related to the departure point, the destination, and the travel route corresponding to the search result in association with each other.

In addition, when the route guidance unit 231 searches for a moving route, the route guidance unit 231 proposes the search result to the driver. Further, when the proposed travel route is selected by the driver, the route guidance unit 231 controls the voice output unit 260 to output voice guidance regarding route guidance according to the travel route selected by the driver.

The transmission unit 232 transmits information about the user to the information processing device 100 via the communication unit 210 . Specifically, the transmitting unit 232 transmits viewing history information regarding the viewing history of content viewed by the user, as an example of information about the user. For example, as an example of the viewing history information, the transmission unit 232 may include content identification information that can identify the content viewed by the user, content type information that indicates the type of content that the user has viewed, and viewing date and time that indicates the viewing date and time of the content. Send information. For example, the transmitting unit 232 transmits, as content type information, category information indicating a category of content (for example, categories such as news, sports, and music).

Further, the transmission unit 232 may transmit program guide information regarding a program guide of broadcast programs that can be viewed on the in-vehicle terminal device 200 to the information processing device 100 via the communication unit 210 . For example, the transmission unit 232 may transmit program guide information of programs to be broadcast from now on.

Receiving unit 233 receives advertisement information from information processing device 100 via communication unit 210 . For example, the receiving unit 233 receives advertisement information including video. The receiving unit 233 also receives advertisement information including voice.

The output control unit 234 controls output of the advertisement information received by the receiving unit 233 . For example, when the reception unit 233 receives advertisement information including images, the output control unit 234 controls the display unit 270 to display advertisement information including images. Further, when the reception unit 233 receives advertisement information including sound, the output control unit 234 controls the sound output unit 260 to output the advertisement information including sound.

The sensor unit 240 includes various sensors. For example, the sensor unit 240 includes a GNSS (Global Navigation Satellite System). The GNSS sensor uses GNSS to receive radio waves containing positioning data transmitted from navigation satellites. The positioning data is used to detect the absolute position of the vehicle from latitude and longitude information. The GNSS to be used may be, for example, GPS (Global Positioning System) or other systems. The sensor unit 240 also outputs positioning data generated by the GNSS sensor to the control unit 230 .

Input unit 250 receives various operations from the driver. For example, the input unit 250 may receive various operations from the driver via a display surface (for example, the display unit 270) using a touch panel function. For example, the input unit 250 receives an input operation of information regarding the departure point and the destination from the driver. The input unit 250 may receive an input operation for viewing a broadcast program or an input operation for viewing reservation for an arbitrary broadcast program in the electronic program guide from the driver. The input unit 250 may also receive various operations from buttons provided on the in-vehicle terminal device 200 or from a keyboard or mouse connected to the in-vehicle terminal device 200 .

The input unit 250 also includes a voice recognition function (for example, a microphone) to recognize the driver's voice. The input unit 250 may receive various operations from the driver through the driver's voice.

The audio output unit 260 includes a speaker, converts a digital audio signal input from the control unit 230 into an analog audio signal by D/A (Digital/Analog) conversion, and outputs the analog audio signal from the speaker. Output audio. Specifically, voice output unit 260 outputs voice guidance according to the current position of the vehicle. For example, under the control of the control unit 230, the voice output unit 260 outputs route guidance (right/left turn guidance, etc.), traffic information (surrounding congestion, traffic restrictions, high-accident spots, etc.), or Output voice guidance such as recommendation information (recommendations of nearby facilities, etc.). Also, the audio output unit 260 outputs the audio included in the advertisement information under the control of the output control unit 234 .

The display unit 270 is a display screen realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. The display unit 270 displays various information under the control of the control unit 230 . For example, the display unit 270 displays the moving route and map information proposed by the route guidance unit 231 . Display unit 270 also displays images included in the advertisement information under the control of output control unit 234 . Note that when a touch panel is adopted for the in-vehicle terminal device 200, the input unit 250 and the display unit 270 are integrated. Also, in the following description, the display unit 270 may be referred to as a screen.

[4. Information processing flow]
Next, the procedure of information processing by the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 4 is a flowchart showing an information processing procedure by the information processing apparatus 100 according to the embodiment.

In the example shown in FIG. 4, the identifying unit 132 of the information processing apparatus 100 views the broadcast program that the user has viewed more than the first number of times based on the viewing history information related to the viewing history of the broadcast programs that the user has viewed in the past. It is specified as a scheduled broadcast program (step S1). In addition, the specifying unit 132, based on the viewing history information related to the viewing history of the broadcast programs that the user has viewed within a predetermined period of time (for example, within three months), views the broadcast program that has been viewed more than the first number of times by the user. It may be specified as a scheduled broadcast program.

The generation unit 133 of the information processing apparatus 100 acquires program guide information of programs to be broadcast from now on (step S2). Specifically, the generation unit 133 generates the program guide information of the program to be broadcast from now on, either from the electronic program guide acquired from the in-vehicle terminal device 200 or from the server device that stores the program guide provided by the broadcasting station. Get it based on the table. When acquiring the program guide information, the generation unit 133 determines whether or not there is a program that matches the viewing-scheduled broadcast program among the programs included in the program guide information (step S3).

When the generation unit 133 determines that there is a program that matches the viewing-scheduled broadcast program among the programs included in the program guide information (Step S3; Yes), the generation unit 133 avoids the scheduled viewing time slot of the viewing-scheduled broadcast program, and displays the advertisement. The presentation timing of the information is scheduled (step S4). The provision unit 134 of the information processing device 100 distributes the advertisement information to the in-vehicle terminal device 200 so that the advertisement information is output in accordance with the presentation timing scheduled by the generation unit 133 (step S5).

On the other hand, when the generation unit 133 determines that there is no program matching the viewing-planned broadcast program among the programs included in the program guide information (Step S3; No), the provision unit 134 generates advertisement information at an arbitrary timing. The advertisement information is distributed to the in-vehicle terminal device 200 so as to be output (step S6).

[5. Modification]
The processes according to the above-described embodiments may be implemented in various different forms other than the above-described embodiments.

[5-1. Other processing related to specifying broadcast program to be viewed]
In the above-described embodiment, a case has been described in which the identification unit 132 identifies a broadcast program that has been viewed more than the first number of times by the user as a scheduled viewing broadcast program. Here, another process of specifying a viewing-scheduled broadcast program by the specifying unit 132 will be described.

[5-1-1. Identification of categories of broadcast programs with a large number of views by users]
Specifically, the specifying unit 132 refers to the user information storage unit 121 to acquire viewing history information. Next, based on the viewing history information, the specifying unit 132 specifies a category of broadcast programs that the user has viewed more than a second number of times (for example, 20 times), and views broadcast programs belonging to the specified category. Identify as a scheduled broadcast program. For example, the identification unit 132 identifies a category of broadcast programs that have been viewed more than a second number of times by the user, based on the viewing history information. Subsequently, the specifying unit 132 determines whether or not there is a program that falls under the category of broadcast programs that have been viewed by the user more than the second number of times, in the program guide information of programs to be broadcast from now on. If the identifying unit 132 determines that there is a program in the program listing information that falls under the category of the broadcast program that has been viewed more than the second number of times by the user, the specifying unit 132 determines that the broadcast program that has been viewed more than the second number of times by the user is included in the program list information. A program corresponding to the category is specified as a broadcast program to be viewed.

[5-1-2. Identification of Broadcast Programs for Which Viewing Reservations are Set Many Times by Users]
The specifying unit 132 also refers to the user information storage unit 121 to acquire reserved program history information relating to the reservation history of broadcast programs for which the user has set viewing reservations from the electronic program guide. Next, based on the reserved program history information, the identifying unit 132 identifies a broadcast program for which the number of viewing reservations set by the user exceeds a third number (for example, 30 times), and plans to view the identified broadcast program. Identifies as a broadcast program. For example, based on the reserved program history information, the identification unit 132 identifies a broadcast program for which the number of viewing reservations set by the user exceeds a third number. Subsequently, the specifying unit 132 determines whether or not there is a broadcast program for which the number of viewing reservations set by the user exceeds the third number in the program guide information of programs to be broadcast from now on. If the specifying unit 132 determines that there is a broadcast program for which the number of viewing reservations set by the user exceeds the third number in the program guide information, the specifying unit 132 selects the broadcast program for which the number of viewing reservations set by the user exceeds the third number. Identify as a scheduled viewing broadcast program.

[5-1-3. others〕
Alternatively, the identifying unit 132 may identify a broadcast program for which viewing reservation is being set by the user from the electronic program guide as a scheduled viewing broadcast program. Specifically, the specifying unit 132 acquires from the vehicle-mounted terminal device 200 reservation information indicating a broadcast program for which the user has set a viewing reservation from the electronic program guide. Subsequently, the identification unit 132 identifies, in the vehicle-mounted terminal device 200, the broadcast program for which the user is setting viewing reservation from the electronic program guide as the viewing-scheduled broadcast program. Alternatively, the specifying unit 132 selects, based on the viewing history information, a broadcast program whose viewing reservation is being set by the user from the electronic program guide. Broadcast programs that are viewed more than the first number of times, programs that fall under the category of broadcast programs that are viewed more than the second number of times by users, or broadcast programs that are reserved for viewing by users more than the third number of times It may be determined whether it exists or not. When determining that there is a broadcast program that satisfies the conditions, the identifying unit 132 identifies the broadcast program that satisfies the conditions as a broadcast program to be viewed.

[6. effect〕
As described above, the information processing apparatus 100 according to the embodiment includes the identification unit 132 and the generation unit 133. FIG. The identifying unit 132 identifies a broadcast program expected to be viewed by the user as a scheduled viewing broadcast program. The generation unit 133 schedules the presentation timing of the advertisement information, avoiding the scheduled broadcast time of the broadcast program to be viewed.

As a result, the information processing apparatus 100 schedules the presentation timing of the advertisement information while avoiding the scheduled broadcast time zone of the broadcast program expected to be viewed by the user. Advertisement information can be presented to the user.

In addition, the identifying unit 132 identifies a broadcast program for which viewing reservation is being set by the user from the electronic program guide as a scheduled viewing broadcast program.

As a result, the information processing apparatus 100 can appropriately identify the broadcast program for which the user has reserved viewing from the electronic program guide as the scheduled viewing broadcast program.

Further, the specifying unit 132 specifies a broadcast program that the user has viewed more than the first number of times as a scheduled viewing broadcast program based on the viewing history information related to the viewing history of the broadcast programs that the user has viewed in the past.

Accordingly, the information processing apparatus 100 can appropriately identify a broadcast program that has been viewed more than the first number of times by the user as a scheduled viewing broadcast program.

Based on the viewing history information, the identifying unit 132 also identifies a category of broadcast programs that have been viewed more than the second number of times by the user, and identifies broadcast programs belonging to the identified category as broadcast programs to be viewed.

Thereby, the information processing apparatus 100 can appropriately identify the broadcast program belonging to the broadcast program category that the user has viewed more than the second number of times as the scheduled viewing broadcast program.

In addition, the identifying unit 132 identifies broadcast programs for which the number of viewing reservations set by the user exceeds the third number, based on the reserved program history information relating to the reservation history of the broadcast programs for which the user has set viewing reservations from the electronic program guide. , to specify the specified broadcast program as a scheduled viewing broadcast program.

As a result, the information processing apparatus 100 can appropriately identify a broadcast program for which the number of viewing reservations set by the user exceeds the third number as a broadcast program to be viewed.

In addition, the generation unit 133 schedules the presentation timing of the advertisement information to be presented to the vehicle occupant who is the user.

As a result, the information processing apparatus 100 can present the advertisement information to the vehicle occupants without disturbing the vehicle occupants from viewing the broadcast program.

[7. Hardware configuration]
Further, the information processing apparatus 100 according to the above-described embodiment and modifications, such as the information processing apparatus 100 and the in-vehicle terminal apparatus 200, are implemented by a computer 1000 configured as shown in FIG. 5, for example. FIG. 5 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing device 100, the in-vehicle terminal device 200, and the like. Hereinafter, the information processing apparatus 100 according to the embodiment will be described as an example. Computer 1000 includes CPU 1100 , RAM 1200 , ROM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400 and controls each section. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from another device via a predetermined communication network, sends the data to CPU 1100, and transmits data generated by CPU 1100 to another device via a predetermined communication network.

The CPU 1100 controls an output device such as a display and an input device such as a keyboard through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . CPU 1100 also outputs the generated data to an output device via input/output interface 1600 . Note that instead of the CPU 1100, an MPU (Micro Processing Unit) or a GPU (Graphics Processing Unit) may be used since a large amount of calculation power is required.

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the information processing apparatus 100 , the CPU 1100 of the computer 1000 implements the functions of the control unit 130 by executing programs loaded on the RAM 1200 . CPU 1100 of computer 1000 reads these programs from recording medium 1800 and executes them, but as another example, these programs may be obtained from another device via a predetermined communication network.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

[8. others〕
Further, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or described as being performed manually. All or part of the processing can also be performed automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Also, the above-described embodiments and modifications can be appropriately combined within a range that does not contradict the processing contents.

1 information processing system 100 information processing device 110 communication unit 120 storage unit 121 user information storage unit 122 program guide information storage unit 123 schedule information storage unit 130 control unit 131 acquisition unit 132 identification unit 133 generation unit 134 provision unit 200 in-vehicle terminal device 210 Communication unit 220 Storage unit 221 Map information storage unit 222 Travel information storage unit 230 Control unit 231 Route guidance unit 232 Transmission unit 233 Reception unit 234 Output control unit 240 Sensor unit 250 Input unit 260 Audio output unit 270 Display unit

Claims (8)

a specifying unit that specifies a broadcast program that is expected to be viewed by a user as a scheduled viewing broadcast program;
a generating unit that schedules the presentation timing of the advertisement information, avoiding the scheduled broadcast time zone of the broadcast program to be viewed;
An information processing device comprising: The identification unit
Identifying the broadcast program for which the user is setting viewing reservations from the electronic program guide as the scheduled viewing broadcast program;
The information processing apparatus according to claim 1, characterized by: The identification unit
Based on viewing history information related to the viewing history of broadcast programs viewed by the user in the past, a broadcast program that has been viewed more than a first number of times by the user is specified as the scheduled viewing broadcast program.
3. The information processing apparatus according to claim 1, wherein: The identification unit
Based on the viewing history information, identifying a category of broadcast programs that have been viewed more than a second number of times by the user, and identifying broadcast programs belonging to the identified category as the scheduled viewing broadcast programs;
4. The information processing apparatus according to claim 3, characterized by: The identification unit
Based on reserved program history information relating to the reservation history of broadcast programs for which viewing reservations have been set by the user from an electronic program guide, a broadcast program for which the number of viewing reservations set by the user exceeds a third number is specified, and the identified broadcast Identifying the program as the scheduled viewing broadcast program;
The information processing apparatus according to any one of claims 1 to 4, characterized in that: The generating unit
scheduling the presentation timing of the advertisement information to be presented to the vehicle occupant who is the user;
6. The information processing apparatus according to any one of claims 1 to 5, characterized by: An information processing method executed by an information processing device,
an identifying step of identifying a broadcast program expected to be viewed by a user as a scheduled viewing broadcast program;
a generation step of scheduling the presentation timing of the advertisement information, avoiding the scheduled broadcast time zone of the broadcast program to be viewed;
An information processing method comprising: an identification procedure for identifying a broadcast program expected to be viewed by a user as a scheduled viewing broadcast program;
a generating procedure for scheduling the presentation timing of the advertisement information, avoiding the scheduled broadcast time zone of the broadcast program to be viewed;
An information processing program for causing an information processing device to execute.

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