JP2018060337A - Advertisement data output device, advertisement data output method, and advertisement data output program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement data output device, an advertisement data output method and an advertisement data output program that guide a user who has moved from a website to another website to a website of an advertiser.SOLUTION: A history acquisition means 150 acquires a history of an information page that a user accesses, an advertisement selection means 160 selects an optimum advertisement data from the access history acquired, a pop-up generation means 120 generates a pop-up advertisement from the advertisement data that the advertisement selection means 160 has selected, an advertisement output means outputs the pop-up advertisement immediately after a desorption operation by which the user moves from the information page to another information page to display the pop-up advertisement on the forefront by a web browser installed in a terminal equipment 300 that the user operates.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement data output device, an advertisement data output method, and an advertisement data output program, and in particular, advertisement data output for displaying advertisement data on an information page displayed on a terminal device operated by a user connected via a network. The present invention relates to an apparatus, an advertisement data output method, and an advertisement data output program.

  Conventionally, an advertising space of a predetermined size is provided in a website such as a homepage via the Internet, and the advertiser's product or catch phrase is displayed on the advertising space, and the user is directed to the linked advertiser's website. There is a banner ad.

  The banner advertisement is less effective if it is only displayed on the website, and if the user operating the terminal clicks on the banner advertisement and does not move to the advertiser's website, the effect of closing the advertiser is small.

  Therefore, in order for more users to click on the banner advertisement and be directed to the advertiser's website, the banner advertisement is enlarged when the banner advertisement is moved or the mouse cursor operated by the user overlaps the banner advertisement. As a result, a technique for guiding more users to an advertiser's website is known (for example, see Patent Document 1).

JP 2009-53219 A

  However, there is a problem that these banner advertisements are effective as advertisements only when they are displayed on a terminal operated by the user. Specifically, the user who operates the terminal browses the website, moves to another website without seeing the banner advertisement posted by the advertiser, or the mouse operated by the user among the multiple banner advertisements posted When the cursor is moved to another website without overlapping the banner advertisement with which the cursor is enlarged, it is very difficult to guide the advertiser's website from the moved website.

  The present invention has been made in view of these points, and an advertisement data output device and an advertisement data output method for guiding a user who has moved from a specific website to another website to the advertiser's website An object is to provide an advertisement data output program.

  In the present invention, in order to solve the above problem, in the advertisement data output device for outputting the advertisement data displayed on the network connection terminal connected to the network and operated by the user, the advertisement data generation means for generating the advertisement data, An operation for transitioning from a specific information page displayed on the network connection terminal to another information page, or an operation for transitioning the specific information page displayed on the network connection terminal from an active state to an inactive state. There is provided an advertisement data output device comprising: advertisement data output means for outputting the advertisement data immediately after a certain leaving operation.

  As a result, the advertisement data generation means generates advertisement data, and the advertisement data output means performs an operation for transitioning from a specific information page displayed on the network connection terminal to another information page, or a specification displayed on the network connection terminal. The advertisement data is output immediately after the leaving operation, which is an operation for transitioning from the active state to the inactive state.

  Further, in the present invention, in an advertisement data output method for outputting advertisement data displayed on a network connection terminal connected to a network and operated by a user, a process in which advertisement data generation means generates the advertisement data, and advertisement data output An operation in which the means transitions from a specific information page displayed on the network connection terminal to another information page, or the specific information page displayed on the network connection terminal transitions from an active state to an inactive state. An advertisement data output method comprising: a step of outputting the advertisement data immediately after a detachment operation that is an operation to perform the operation.

  As a result, the advertisement data generation means generates advertisement data, and the advertisement data output means performs an operation for transitioning from a specific information page displayed on the network connection terminal to another information page, or a specification displayed on the network connection terminal. The advertisement data is output immediately after the leaving operation, which is an operation for transitioning from the active state to the inactive state.

  In the present invention, in an advertisement data output program that outputs advertisement data displayed on a network connection terminal that is connected to a network and operated by a user, the present invention provides a computer, advertisement data generation means for generating the advertisement data, and An operation for changing from a specific information page displayed on a network connection terminal to another information page, or an operation for changing the specific information page displayed on the network connection terminal from an active state to an inactive state. An advertisement data output program is provided, which functions as an advertisement data output means for outputting the advertisement data immediately after the withdrawal operation.

  As a result, the advertisement data generation means generates advertisement data, and the advertisement data output means performs an operation for transitioning from a specific information page displayed on the network connection terminal to another information page, or a specification displayed on the network connection terminal. The advertisement data is output immediately after the leaving operation, which is an operation for transitioning from the active state to the inactive state.

  According to the advertisement data output device, the advertisement data output method, and the advertisement data output program of the present invention, the advertisement data generation unit generates the advertisement data, and the advertisement data output unit moves the user from the information page to another information page. Immediately after the leaving operation, the advertisement data on which the advertisement data is displayed is output. Therefore, the user who has moved from the website that the user was browsing to another website can be guided to the advertiser's website.

It is a figure which shows the concept which concerns on this Embodiment. It is a block diagram which shows the structure of a control server. It is a block diagram which shows the structure of a web server. It is a figure which shows the detail of an information page storage part. It is a flowchart which shows the procedure until it displays advertisement data on the terminal device which the user operates by the advertisement data output device of this Embodiment. It is a figure which shows a mode that a pop-up is displayed on the specific information page displayed on the terminal device which a client operates. It is a block diagram which shows the structure of a control server. It is a flowchart which shows the procedure until it displays advertisement data on the terminal device which the user operates by the advertisement data output device of this Embodiment. It is a figure which shows the concept that the advertisement selected by the advertisement selection means is output.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
[First Embodiment]
FIG. 1 is a diagram showing a concept according to the present embodiment.
As shown in FIG. 1, the control server 100, the web server 200, and the terminal device 300 are connected to the Internet 400.

  The web server 200 is a server that provides company information via the Internet 400. For example, various information such as an official site provided by a company, a search site, a portal site such as news is provided from the web server 200 via the Internet 400.

  The control server 100 is a server that controls a web browser mounted on the web server 200 or the terminal device 300. Specifically, a tag is embedded in specific information provided by the web server 200. Information such as the address of the control server 100 is described in the tag, and when the terminal device 300 reads the tag, a program built in the control server 100 can be called.

  The control server 100 called the program accesses the web server 200 or the terminal device 300 and outputs advertisement data to the terminal device 300 operated by the user to assist the user in guiding the user to the website of the advertiser. It is. Details will be described later.

  The terminal device 300 is a device that can be connected to the Internet 400 such as a computer, a mobile phone, a smartphone, or a tablet. The user accesses the web server 200 using the terminal device 300. The terminal device 300 that has accessed the web server 200 can acquire corporate information.

  In the present invention, a user who uses the terminal device 300 terminates a web browser in which a user moves from a specific website provided by the company to another website or a website provided by the company is displayed. When a detachment operation such as ending is performed, the advertisement data is displayed on the terminal device 300 operated by the user, thereby guiding the user to the advertiser's website.

For the sake of convenience, you can move from a specific website provided by the company to another website, close the web browser on which the specific website is displayed, or from the state where the specific website is displayed. Operations that make a specific website active or inactive, such as a screen for confirming a plurality of tabs in a browser or displaying an initial screen, are collectively referred to as “leaving operation”.
Next, a procedure for displaying advertisement data to a user who has made a withdrawal operation from a website provided by a company will be briefly described.

  First, the company provides various information such as an official site, a search site, and a portal site such as news on the web server 200. Next, the user accesses information provided by the web server 200 and browses various information pages provided by the company. Here, when a leaving operation is performed from a specific information page, a pop-up that is advertisement data for the user is displayed on the terminal device 300 immediately before the next page is displayed.

Further, the advertisement data to be displayed on the terminal device 300 after such a detachment operation causes the optimum advertisement data to be displayed to the user from the user browsing history acquired from information stored in the terminal device 300 or the web server 200 in advance.
Thereby, the user who has moved from the website that the user was browsing to another website can be guided to the advertiser's website.

FIG. 2 is a block diagram showing the configuration of the control server.
As shown in FIG. 2, the control server 100 includes an input unit 110, a pop-up generation unit 120, a separation detection unit 130, and an output unit 140.

  The input unit 110 is connected to the Internet 400 and receives a control request transmitted from the terminal device 300 by reading a tag embedded in specific information provided by the web server 200 into the terminal device 300.

  The pop-up generation means 120 generates a pop-up that is advertisement data directed to the user based on preset contents. When the user performs a withdrawal operation from the information page displayed on the terminal device 300, the advertisement data generated by the pop-up generation unit 120 immediately before the next information page is displayed is displayed on the terminal device 300 as a popup. Is done.

The leaving detection means 130 is for detecting that the user has left the specific information page. Here, the withdrawal means that the client operates the terminal device 300 to move from a specific information page to another information page.
The output unit 140 is connected to the Internet 400 and transmits the popup information generated by the popup generation unit 120 to the terminal device 300.

FIG. 3 is a block diagram showing the configuration of the web server.
As shown in FIG. 3, the web server 200 includes an input unit 210, an information page providing unit 220, an information page storage unit 230, and an output unit 240.

  The input unit 110 is connected to the Internet 400 and receives an information provision request transmitted from the terminal device 300 operated by the user. The input unit 210 is connected to the information page providing unit 220.

  The information page providing unit 220 receives the information provision request transmitted from the terminal device 300 and provides information corresponding to the information provision request from the information stored in the information page storage unit 230.

  Various information provided by the company is stored in the information page storage unit 230. For example, a home page providing detailed information of the company and an entry form for acquiring client information are stored. The homepage that provides detailed information on companies is only one-way information provision. However, when client information is acquired as in an entry form, the acquired client information is stored in a client information storage unit (not shown).

  The output unit 240 is connected to the Internet 400, information corresponding to the information provision request received from the terminal device 300 operated by the client is provided from the information page providing unit 220, and the output unit 240 transmits to the terminal device 300.

  Thereby, the web server 200 can transmit the information requested by the terminal device 300, or the web server 200 can receive the client information transmitted by the terminal device 300.

FIG. 4 is a diagram illustrating details of the information page storage unit.
As illustrated in FIG. 4, the information page storage unit 230 includes a plurality of information pages 231.

  The information page 231 is information described in, for example, HTML (HyperText Markup Language), and the web server 200 provides the information page 231 requested to provide information by the terminal device 300, whereby the web installed in the terminal device 300 is displayed. An information page 231 is displayed on the browser.

A control server call tag 232 is embedded in the specific information page 231.
Information such as the address of the control server 100 is described in the control server call tag 232, and when the terminal device 300 reads the control server call tag 232, a program built in the control server 100 can be called.

  FIG. 5 is a flowchart showing a procedure until the advertisement data is displayed on the terminal device operated by the user by the advertisement data output apparatus of the present embodiment. Hereinafter, the process illustrated in FIG. 5 will be described in order of step number.

  [Step S11] The input unit 110 receives a control request transmitted from the terminal device 300. Specifically, the terminal device 300 reads the information page 231 provided by the web server 200, and the control server call tag 232 embedded in the information page 231 is read into the terminal device 300. The input means 210 receives the control request transmitted to the.

  [Step S12] The pop-up generation means 120 generates a pop-up. Specifically, when the user performs a withdrawal operation from the information page displayed on the terminal device 300, a pop-up that is advertisement data displayed on the terminal device 300 is generated immediately before the next information page is displayed. .

  The content of the pop-up can be preset by the advertiser, and a pop-up that directs the user to the advertiser's website is displayed. This allows the user to increase the visit rate to the advertiser's website.

  [Step S13] The output means 140 outputs the popup without displaying it. Specifically, the pop-up generated by the pop-up generation means 120 is output with a non-display attribute attached. The output pop-up is not displayed on the web browser installed in the terminal device 300, but the pop-up information page is transmitted to the terminal device 300, and only the non-display attribute attached to the pop-up is changed to the display attribute. A pop-up will be displayed.

  [Step S14] The separation detection means 130 determines whether or not there is a separation operation. Specifically, the detachment detection unit 130 monitors the operation of the client and determines whether or not the detachment operation is performed on the information page displayed on the terminal device 300 by the user. When it is determined that there is no detachment operation, monitoring of the detachment operation is continued as it is, and when it is determined that there is a detachment operation, the process proceeds to step S15.

  [Step S15] The control server 100 displays a pop-up on the terminal device 300. Specifically, the pop-up attribute output with the non-display attribute added in step S13 is changed from the non-display attribute to the display attribute. As a result, the pop-up that was in the non-display state is displayed on the terminal device 300.

FIG. 6 is a diagram illustrating a state in which a pop-up is displayed on a specific information page displayed on the terminal device operated by the client.
As shown in FIG. 6, (a) shows a specific information page provided by the web server 200 displayed on the terminal device 300. Further, (b) is a pop-up generated by the pop-up generation means 120. (C) shows a state in which a pop-up is displayed on the terminal device 300 immediately after the user performs a withdrawal operation.

  (A) is a specific information page provided by the company on the web server 200. A control server call tag 232 is embedded in the specific information page, and when the terminal device 300 reads the control server call tag 232, the program of the control server 100 is called.

  (B) is a popup generated by the popup generation means 120. The popup is linked to the advertiser's website, and the user can move to the advertiser's website by operating the terminal device 300 and clicking the popup.

  (C) shows a state in which a pop-up is displayed immediately before the user performs a withdrawal operation and the next page is displayed. As shown in (c), the popup is displayed in front of a specific information page or in the foreground in another window.

Thereby, since it is displayed independently from the plurality of banner advertisements posted in the advertisement space of the information page, the advertiser's advertisement data can be more emphasized. In addition, since the advertisement can be displayed alone by being displayed in a pop-up, it can be efficiently guided to the advertiser's website without being guided by the banner advertisement of other advertisers.
When the user clicks the “X mark” displayed on the upper right of the pop-up, the pop-up is closed and the destination information page desired by the user is displayed.

[Second Embodiment]
Next, a second embodiment of the present invention will be described. The advertisement data output device of the present embodiment is substantially the same as the configuration shown in the first embodiment, except that the advertisement data is distributed according to the user's browsing history acquired in advance. For this reason, about the component similar to the said 1st Embodiment, the same code | symbol is attached | subjected and the description is abbreviate | omitted suitably.

FIG. 7 is a block diagram showing the configuration of the control server.
As shown in FIG. 7, the control server 100 includes an input unit 110, a pop-up generation unit 120, a departure detection unit 130, an output unit 140, a history acquisition unit 150, and an advertisement selection unit 160.

  The input unit 110 is connected to the Internet 400 and receives a control request transmitted from the terminal device 300 by reading a tag embedded in specific information provided by the web server 200 into the terminal device 300.

  The history acquisition unit 150 acquires history information of an information page viewed by the user on the terminal device 300. Specifically, the referrer information automatically recorded in the web server 200 when the terminal device 300 operated by the user browses the information page provided from the web server 200, or the user uses the terminal device 300. The history acquisition unit 150 acquires cookie information and the like automatically recorded in the terminal device 300 by browsing various information pages.

The referrer information is page information of the movement source recorded in the web server 200 when the user moves to the information page, and the cookie information is information regarding the identification and attributes of the user when the user browses various information pages. In addition, the date and time of the last visited information page is information recorded in the terminal device 300.
By acquiring such history information, it is possible to determine how the user has visited a specific information page and what information is desired.

The advertisement selection means 160 selects advertisement data by an advertiser most suitable for the user from the user history information acquired by the history acquisition means 150. For example, when the visit information is acquired from the page where the user searches for the home appliance based on the user's referrer information, the advertisement data regarding the home appliance is selected from the advertisement data from the advertiser registered in advance.
This makes it possible to select the optimal advertisement data for the content that the user is interested in, so that the user can be efficiently guided to the advertiser's website.

  The pop-up generation unit 120 generates a pop-up that is the advertisement data selected by the advertisement selection unit 160. When the user performs a withdrawal operation from the information page displayed on the terminal device 300, the advertisement data generated by the pop-up generation unit 120 immediately before the next information page is displayed is displayed on the terminal device 300 as a popup. Is done.

The leaving detection means 130 is for detecting that the user has left the specific information page. Here, the withdrawal means that the client operates the terminal device 300 to move from a specific information page to another information page.
The output unit 140 is connected to the Internet 400 and transmits the popup information generated by the popup generation unit 120 to the terminal device 300.

  FIG. 8 is a flowchart showing a procedure until the advertisement data is displayed on the terminal device operated by the user by the advertisement data output apparatus of the present embodiment. In the following, the process illustrated in FIG. 8 will be described in order of step number.

  [Step S <b> 21] The input unit 110 receives a control request transmitted from the terminal device 300. Specifically, the terminal device 300 reads the information page 231 provided from the web server 200, and the control server call tag 232 embedded in the information page 231 is read into the terminal device 300. The input unit 210 receives a control request transmitted to 100.

  [Step S22] The history acquisition unit 150 acquires history information of an information page viewed by the user on the terminal device 300. Specifically, the terminal device 300 operated by the user browses an information page provided by the web server 200 and the referrer information automatically recorded in the web server 200 or the user uses the terminal device 300. By browsing various information pages, cookie information automatically recorded in the terminal device 300 is acquired.

  [Step S23] The advertisement selection means 160 selects advertisement data by an advertiser most suitable for the user from the user history information acquired by the history acquisition means 150. Specifically, the optimal advertisement data for the user is selected from the advertisement data registered in advance by the advertiser based on the user history information acquired in step S22.

  [Step S24] The pop-up generation means 120 generates a pop-up based on the advertisement data selected by the advertisement selection means 160. Specifically, when the user performs a leaving operation on the information page displayed on the terminal device 300, a pop-up that is advertisement data displayed on the terminal device 300 is generated immediately before the next information page is displayed. .

  [Step S25] The output means 140 outputs the pop-up without displaying it. Specifically, the pop-up generated by the pop-up generation means 120 is output with a non-display attribute attached. The output pop-up is not displayed on the web browser installed in the terminal device 300, but the pop-up information page is transmitted to the terminal device 300, and only the non-display attribute attached to the pop-up is changed to the display attribute. A pop-up will be displayed.

  [Step S26] The separation detecting means 130 determines whether or not there is a separation operation. Specifically, the detachment detection unit 130 monitors the operation of the client and determines whether or not the detachment operation is performed on the information page displayed on the terminal device 300 by the user. When it is determined that there is no detachment operation, monitoring of the detachment operation is continued as it is, and when it is determined that there is a detachment operation, the process proceeds to step S27.

  [Step S27] The control server 100 displays a pop-up on the terminal device 300. Specifically, the pop-up attribute output with the non-display attribute added in step S13 is changed from the non-display attribute to the display attribute. As a result, the pop-up that was in the non-display state is displayed on the terminal device 300.

FIG. 9 is a diagram illustrating a concept in which an advertisement selected by the advertisement selecting unit is output.
As shown in FIG. 9, the information pages 61 to 63 displayed by different terminal devices have moved to a specific information page 50.

  The information page 61 has been moved from the information page 61 of the category of home appliances such as a home appliance search page or a home appliance price site to a specific information page 50. The information page 62 has been moved from the information page 62 of the fashion category such as a fashion brand website to the specific information page 50. The information page 63 has been moved from the information page 63 in the category of finance such as financial information and card loans to the specific information page 50.

  When each user performs a leaving operation on a specific information page 50 visited from each information page, the advertisement selection unit 160 obtains the optimum advertisement data for each user from the user browsing history acquired by the history acquisition unit 150. The pop-up generation unit 120 generates a pop-up from the advertisement data selected by the advertisement selection unit 160 and the pop-up is output by the output unit 140.

For example, when a user who has acquired the home appliance category history information on the information page 61 performs a withdrawal operation, a pop-up POP1 linked to the home appliance mass retailer website is displayed. When the user who has acquired the history information of the fashion category on the information page 62 performs a withdrawal operation, a pop-up POP2 linked to an apparel-related website is displayed. When the user who has acquired the history information of the finance category on the information page 63 performs a withdrawal operation, a pop-up POP3 linked to the securities company application recruitment website is displayed.
Thus, by outputting optimal advertisement data as a popup from the user's history information, the user can be efficiently guided to the advertiser's website.

50, 61, 62, 63, 231 Information page 100 Control server 110, 210 Input means 120 Pop-up generation means 130 Departure detection means 140, 240 Output means 150 History acquisition means 160 Advertisement selection means 200 Web server 220 Information page provision means 230 Information Page storage unit 232 Control server call tag 300 Terminal device 400 Internet POP1, POP2, POP3 pop-up

Claims (10)

In an advertisement data output device that outputs advertisement data connected to a network and displayed on a network connection terminal operated by a user,
Advertisement data generating means for generating the advertisement data;
An operation for transitioning from a specific information page displayed on the network connection terminal to another information page, or an operation for transitioning the specific information page displayed on the network connection terminal from an active state to an inactive state. Immediately after a certain leaving operation, an advertisement data output means for outputting the advertisement data;
An advertisement data output device comprising: The advertisement data output means includes
The advertisement according to claim 1, further comprising history information acquisition means for acquiring history information browsed by the user on the network connection terminal, and changing and outputting the advertisement data according to the acquired history information. Data output device. The history information acquisition means includes
The advertisement data output device according to claim 2, wherein history information of the network connection terminal stored in a server that outputs the specific information page is acquired. The history information of the network connection terminal is
4. The advertisement data output device according to claim 3, wherein the browsing information is stored referral information before the user moves to the specific information page. The history information acquisition means includes
The advertisement data output device according to claim 2, wherein history information of the network connection terminal stored in the network connection terminal is acquired. The history information of the network connection terminal is
6. The advertisement data output device according to claim 5, wherein the advertisement data output device is cookie information in which information relating to the identification and attributes of the user or information such as the date and time of the information page last viewed is stored. The advertisement generation means includes
The advertisement data output according to claim 1, wherein an advertisement space different from the information page displayed on the network connection terminal is displayed and a pop-up displayed on the forefront of the network connection terminal is generated. apparatus. The advertisement data output means includes
8. The pop-up is displayed on the network connection terminal as the advertisement data by changing the output pop-up with the non-display attribute to a display attribute immediately after the leaving operation. Advertising data output device. In an advertisement data output method for outputting advertisement data displayed on a network connection terminal connected to a network and operated by a user,
A process in which the advertisement data generating means generates the advertisement data;
An operation in which the advertisement data output means transitions from a specific information page displayed on the network connection terminal to another information page, or the specific information page displayed on the network connection terminal is inactive from an active state. A process of outputting the advertisement data immediately after the leaving operation, which is an operation for transitioning to a state,
An advertisement data output method comprising: In an advertisement data output program that outputs advertisement data that is connected to a network and displayed on a network connection terminal operated by a user,
Computer
An advertisement data generating means for generating the advertisement data, an operation of transitioning from a specific information page displayed on the network connection terminal to another information page, or the specific information page displayed on the network connection terminal Advertising data output means for outputting the advertising data immediately after the leaving operation, which is an operation for transitioning from an active state to an inactive state,
An advertisement data output program characterized by functioning as

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