JP2009186630A - Advertisement distribution apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution apparatus capable of solving the complicatedness of user operation for receiving advertisement distribution and capable of efficiently performing the advertisement distribution. <P>SOLUTION: The advertisement distribution apparatus for distributing advertisement data to a user's information processing terminal connected via a network is provided with a face feature correspondence table in which previously set user attribute information is related to face feature information extracted from face image information and an advertisement correspondence table in which the user attribute information is related to advertisement data and also provided with a face image acquisition part for acquiring user's face image information, a user authentication part for extracting face feature information expressing features of the face image information from the face image information acquired by the face image acquisition part and specifying user attribute information corresponding to the extracted face feature information based on the face feature correspondence table, and an advertisement distribution part for extracting the advertisement data corresponding to the user attribute information specified by the user authentication part from the advertisement table and distributing the extracted advertisement data to the user's information processing terminal. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement distribution apparatus, and more particularly to an advertisement distribution apparatus that distributes advertisements to a user's terminal via a network.

  In recent years, various methods for distributing advertisements suitable for the user's preference to each information processing terminal of the user have been proposed in order to effectively use the distributed advertisement.

  For example, there is a technique for distributing advertisements to user terminals based on user information registered in advance. In such a system, first, a user registers and saves information such as age, sex, and hobbies as user information in, for example, an advertisement distribution system. The advertisement distribution system distributes an advertisement suitable for the user based on the user information.

  Further, Patent Document 1 discloses a technique for distributing advertisements to a user who is browsing a television using the user's face information. Specifically, the user first registers the face image information and user information indicating the user's preference in association with each other. Then, when the user browses the TV, the user's face image is acquired again by the camera unit provided in the TV, the acquired face image information and the registered face image information are authenticated, and the user information is registered. Identify the users who are

  Next, preference data such as a user's hobbies is extracted from user information registered in advance by the user identified by the user recognition means. And the delivery of the advertisement based on the extracted user preference data is requested. The advertisement distribution apparatus distributes an advertisement suitable for the user's preference to the display unit of the television being browsed by the user in accordance with the advertisement distribution request.

JP 2007-274246 A

  However, in the technique disclosed in Patent Document 1, user information about the user and face information about the user must be registered in advance. For this reason, there has been a problem that the user has to perform a complicated registration operation when receiving an interesting advertisement suitable for his / her preference. On the other hand, if user information is not registered in advance, an advertisement suitable for the user cannot be distributed, and the advertiser cannot perform effective advertisement distribution.

  Therefore, an object of the present invention is to eliminate the complexity of the operation of the user who receives the advertisement distribution and improve the efficiency of the advertisement distribution.

An advertisement distribution device that distributes advertisement data to information processing terminals of users connected via a network,
A face feature correspondence table associating preset user attribute information with face feature information extracted from face image information;
An advertisement correspondence table that associates user attribute information with advertisement data,
A face image acquisition unit for acquiring user face image information;
Face feature information representing the feature of the face image information is extracted from the face image information acquired by the face image acquisition unit, and user attribute information corresponding to the extracted face feature information is specified based on the face feature correspondence table. A user authentication unit;
An advertisement distribution unit that extracts advertisement data corresponding to the user attribute information specified by the user recognition unit from the advertisement correspondence table and distributes it to the user information processing terminal;
It has the structure of having.

  By configuring as described above, the present invention eliminates the complexity of the setting operation of the user who receives the advertisement distribution. Moreover, since the advertisement data suitable for the user can be distributed, it has an excellent effect that the efficiency of advertisement distribution can be improved.

An advertisement distribution device that distributes advertisement data to information processing terminals of users connected via a network,
A face feature correspondence table associating preset user attribute information with face feature information extracted from face image information;
An advertisement correspondence table that associates user attribute information with advertisement data,
A face image acquisition unit for acquiring user face image information;
Face feature information representing the feature of the face image information is extracted from the face image information acquired by the face image acquisition unit, and user attribute information corresponding to the extracted face feature information is specified based on the face feature correspondence table. A user authentication unit;
An advertisement distribution unit that extracts advertisement data corresponding to the user attribute information specified by the user recognition unit from the advertisement correspondence table and distributes it to the user information processing terminal;
The structure that is equipped with.

  According to the above invention, the storage device of the advertisement distribution device previously stores the face feature correspondence table in which the user attribute information set in advance and the face feature information extracted from the face image are associated, the user attribute information set in advance and the advertisement data Is stored in the advertisement correspondence table.

  And the camera part with which the information processing terminal which can communicate via a network, such as a video telephone provided with the camera part and the display part, image | photographs a user's face. Then, the face image acquisition means of the advertisement distribution device acquires face image information from the information processing terminal of the user via the network.

  Next, the user recognition unit that has acquired the face image information from the face image acquisition unit extracts face feature information representing the feature of the face image information from the acquired face image information. Then, the user recognition means identifies user attribute information corresponding to the extracted face feature information based on a preset face feature correspondence table. Next, the advertisement distribution means extracts advertisement data corresponding to the specified user attribute information from the advertisement correspondence table, and distributes the extracted advertisement data to the user information processing terminals connected via the network.

  Thereby, the advertisement distribution apparatus which acquired the user's face image automatically specifies the user attribute from the face image and distributes the advertisement corresponding to the user attribute. Therefore, the user can receive an advertisement suitable for himself / herself without performing any operation such as registration. As a result, it is possible to improve the efficiency of advertisement distribution by omitting the complexity of the user information registration setting operation and distributing the advertisement according to the user.

  Further, in addition to the above configuration, the user attribute information has a configuration that includes the human body attribute of the user.

  According to the above invention, by acquiring face image information from the user, it is possible to specify the human body attribute of the user, and it is possible to distribute an advertisement more suitable for the user. Therefore, the complexity of the operation of registering user information by the user can be omitted, and the advertisement efficiency can be further improved.

  Further, in addition to the above configuration, the user attribute information has a configuration that includes a gender attribute of the user and an age attribute.

  According to the said invention, the advertisement delivery apparatus can specify the sex and age of the user who is an advertisement delivery target based on the face image information acquired from the user.

  Thereby, the advertisement distribution apparatus can acquire the sex attribute information and the age attribute information of the user while omitting a complicated registration operation of the user information by the user. Based on this, the advertisement distribution device can distribute an advertisement suitable for the user to each information processing terminal. Accordingly, the user can receive advertisement distribution suitable for the user, while the advertiser can effectively distribute the advertisement.

The advertisement distribution apparatus according to the present invention further includes user information storage means that associates the facial feature information extracted from the user's facial image information with the user attribute information of the user,
The user recognition unit determines whether or not the face feature information extracted from the face image information acquired by the face image capturing unit exists in the user information storage unit, and if it exists, is associated with the face feature information. The user attribute in the user information storage means is specified.

  According to the above invention, first, the advertisement distribution apparatus associates user attribute information such as a user's gender, age, and hobby with facial feature information extracted from the user's face image information, and stores user information. In advance.

  When the user connects to the network at the information processing terminal of the user and communicates with the advertisement distribution apparatus, the user's face image information is captured by the camera unit included in the information processing terminal of the user, and the advertisement distribution apparatus The face image information is acquired via From the acquired face image information, the advertisement distribution apparatus extracts face feature information representing the feature of the face image information.

  Next, the advertisement distribution device determines whether the extracted face feature information matches the face feature information stored in advance. If they match, the advertisement distribution device specifies and acquires user attribute information registered in association with the face feature information. Then, as described above, an advertisement corresponding to the specified user attribute information is transmitted.

  Thus, the advertisement distribution apparatus can distribute advertisements more suitable for the user's preference, and can improve the advertisement efficiency.

Further, in the advertisement distribution device according to the present invention, the face image acquisition unit acquires the user's face image information acquired by the camera equipped in the information processing terminal of the user who is a videophone via a network,
The advertisement distribution unit is configured to distribute the advertisement data to the information processing terminal so as to output the advertisement data to the display unit of the videophone.

  From the above invention, the advertisement distribution apparatus captures the user's face imaged by the camera unit included in the videophone, and acquires the user's face image information transmitted by the videophone via the network. The advertisement distribution device distributes the advertisement data suitable for the user to the display unit included in the videophone.

  As a result, by performing advertisement distribution for each information processing terminal of the user, the opportunity for the user to see the advertisement increases, so that the efficiency of advertisement distribution can be improved.

Moreover, the program which is the other form of this invention is:
In the ad distribution device,
Facial image acquisition means for acquiring facial image information of the user from the information processing terminal of the user via the network;
Face feature information representing features of the face image information is extracted from the face image information acquired by the face acquisition means, and the user attribute information set in advance and the face feature information extracted from the face image information are associated with each other User authentication means for extracting user attribute information corresponding to the facial feature information extracted from the feature correspondence table;
Advertisement distribution corresponding to user attribute information specified by the user authentication means is extracted from an advertisement correspondence table in which user attribute information set in advance and advertisement data are associated with each other and distributed to the user information processing terminal The means of realizing the means is adopted.

  Further, in addition to the above-described configuration, the user attribute information includes a configuration in which the user attribute information is included.

An advertisement distribution method according to another aspect of the present invention is an advertisement distribution method for distributing advertisement data to an information processing terminal of a user connected via a network,
A face image acquisition step of acquiring user face image information;
Face feature information representing the feature of the face image information is extracted from the face image information acquired by the face image acquisition unit, and preset user attribute information is associated with the face feature information extracted from the face image information. A user authentication step of extracting user attribute information corresponding to the facial feature information extracted from the facial feature correspondence table;
The advertisement data corresponding to the user attribute information specified in the user authentication step is extracted from the advertisement correspondence table in which the user attribute information set in advance and the advertisement data are associated with each other and distributed to the user information processing terminal. And an advertisement distribution process.

  Furthermore, in addition to the above configuration, the user attribute information includes a configuration that includes the human body attribute of the user.

  Even with the program and the advertisement distribution method having the above-described configuration, the above-described object of the present invention can be achieved because the same operation as the above-described advertisement distribution apparatus is performed. Hereinafter, specific configurations and operations of the present invention will be described in each embodiment. In the embodiment of the present invention, a videophone is described as an example, but the present invention is not limited to this. For example, any information processing terminal capable of communicating by connecting to a network, such as a PDA, a mobile phone, or a portable game machine, may be used.

<Embodiment 1>
A first embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a block diagram showing the configuration of the advertisement distribution apparatus 1. FIG. 2 is a flowchart showing the operation of the face image acquisition unit 2. FIG. 3 is a flowchart showing the operation of the user recognition unit 3. FIG. 4 is a face feature correspondence table. FIG. 5 is a flowchart showing the operation of the advertisement extraction unit 4. FIG. 6 is an advertisement correspondence table. FIG. 7 is a flowchart showing the operation of the advertisement distribution unit 5.

[Constitution]
FIG. 1 shows an advertisement distribution apparatus 1 that distributes advertisements suitable for users. The advertisement distribution device 1 includes a face feature correspondence table storage unit 6 and an advertisement correspondence table storage unit 7 in a storage device in the advertisement distribution device 1. Further, the advertisement distribution device 1 includes a face image acquisition unit 2, a user recognition unit 3, an advertisement extraction unit 4, and an advertisement distribution unit 5 that are constructed by incorporating a predetermined program into the CPU.

  The video phone 9 that is a user information processing terminal connected to the advertisement distribution apparatus 1 via a network includes a camera unit 11 that captures a user's face image and a display unit 12 that displays an advertisement.

  The face feature correspondence table storage unit 6 is a database that stores a face feature correspondence table in which preset user attribute information is associated with face feature information statistically extracted from face image information.

  The face feature correspondence table is shown in FIG. In this face feature correspondence table, face feature information extracted from face image information is stored in association with gender attributes and age attributes as preset user attribute information.

  For example, the height of the corner of the eye and the number of wrinkles are extracted as the facial feature information. A chronological attribute indicating the user's age is set in advance by statistically associating the face feature information with the age. In addition, a gender attribute indicating the gender of the user is set in advance by associating the face feature information having a gender difference in the face image information such as the face contour with gender. Further, it is possible to set the accessory attribute in advance by associating the facial feature information indicating the part of the face image information such as the eyes and ears with the accessory such as glasses.

  Note that the facial feature information set in the facial feature correspondence table shown in FIG. 4 may be any facial feature information extracted from facial image information. Further, the association between the above-described face feature information and each user attribute is not limited to the above described items. Any attribute information related to the facial feature information may be used. That is, it is possible to distribute advertisements more suitable for the user by associating face feature information and attributes in detail and setting them in the face feature correspondence table.

  Next, the advertisement correspondence table storage unit 7 stores an advertisement correspondence table in which the user attribute information stored in the face feature correspondence table storage unit 6 is associated with the advertisement data to be distributed. The advertisement correspondence table storage unit 7 is a database that stores advertisement data corresponding to advertisement attributes.

  The advertisement correspondence table is shown in FIG. For example, as shown in FIG. 6, a fashion advertisement attribute is set for the user attribute “female in twenties”, and advertisement data related to fashion such as clothes, shoes, and bags are extracted. In addition, an accessory advertisement attribute is set for the accessory attribute “ear decoration” as the user attribute, and for example, advertisement data of a jewelry store is extracted.

  The relationship between the user attribute information set in advance in the advertisement correspondence table storage unit 7 and the advertisement attribute to be distributed is not limited to that shown in FIG. That is, any advertisement attribute may be used and the setting may be changed as needed. Thereby, it becomes possible to distribute advertisements more flexibly corresponding to the user's age, gender, fashion, and the like.

  Next, the face image information acquisition unit 2 acquires, for example, the user's face image information captured by the camera unit 11 included in the videophone 9 and transmitted from the videophone 9 via the network. Further, the face image information acquisition unit 2 acquires the address information of the videophone 9 that is the transmission source that transmitted the face image information at the same time as acquiring the face image information. This address information represents information such as an IP address that can uniquely identify the location of the videophone 9 used by the user on the network. Next, the face image information acquisition unit 2 passes the acquired face image information and address information to the user recognition unit 3.

  The user recognition unit 3 that has received the face image information from the face image information acquisition unit 2 extracts face feature information representing the feature of the face image information from the acquired face image information. Then, the user recognizing unit 3 specifies user attribute information corresponding to the extracted face feature information based on the above-described face feature correspondence table. The user recognition unit 3 that has specified the user attribute information acquires the specified user attribute information, and obtains the acquired user attribute information and the address information acquired from the face image information acquisition unit 2 as the advertisement extraction unit 4. To pass.

  Next, the advertisement extraction unit 4 receives the address information of the videophone 9 and the user attribute information from the user recognition unit 3. Then, the advertisement extraction unit 4 extracts advertisement data corresponding to the received user attribute information from the advertisement correspondence table described above. The extracted advertisement data and the received address information of the videophone 9 are passed to the advertisement distribution unit 5.

  The advertisement distribution unit 5 acquires the advertisement data and the address information of the videophone 9 from the advertisement extraction unit 4. The advertisement distribution unit 5 distributes the acquired advertisement data to the video phone 9 of the acquired address information so as to be displayed on the display unit 12 of the video phone 9 via the network.

[Operation]
Next, the operation of the face image acquisition unit 2 will be described with reference to FIG. First, when a user connects to a network and communicates, the camera unit 11 provided in the videophone 9 captures the user's face image. The face image acquisition unit 2 acquires the captured face image information of the user via the network. Further, when acquiring the face image information of the user, the address information of the videophone 9 that is the transmission source of the face image information is also acquired at the same time (step S1, face image acquisition step). Then, the face image acquisition unit 2 passes the acquired user face image information and the address information of the videophone 9 to the face recognition unit 3 (step S2).

  Next, the operation of the user recognition unit 3 will be described with reference to FIG. The user's face image information and the address information of the videophone 9 as the user terminal are acquired from the face image acquisition unit 2 (step S11). Next, the user recognition unit 3 extracts face feature information representing the feature of the face image information from the acquired face image information (step S12). Note that the facial feature information is extracted from the facial image information using a known technique. For example, the facial feature information is extracted from the facial image information statistically and mathematically.

  Then, the user recognition unit 3 collates the face feature information with the face feature correspondence table in order to identify the user attribute information corresponding to the extracted face feature information based on the face feature correspondence table described above. (Step S13, user authentication process). The user recognition unit 3 specifies the user attribute information based on the face feature correspondence table and acquires the user attribute information (Step S14).

  As described above, the face feature correspondence table is as shown in FIG. The user attribute information is specified by the face feature information extracted by the user recognition unit 3 corresponding to any one of the face feature information that is the determination criterion of the face feature correspondence table shown in FIG.

  For example, when the facial feature information extracted by the user recognition unit 3 corresponds to the facial feature information 1 that is the determination criterion of the facial feature correspondence table, it is specified that the gender attribute is female and the age attribute is teenage. The

  Then, the user recognizing unit 3 that has acquired the user attribute information passes the acquired user attribute information and the address information of the videophone 9 to the advertisement extracting unit 4 (step S15).

  Next, the operation of the advertisement extraction unit 4 will be described with reference to FIG. As described above, the address information of the videophone 9 as the user terminal and the user attribute information are acquired from the user recognition unit 3 (step S21). Then, the advertisement extraction unit 4 extracts advertisement data of advertisement attributes corresponding to the user attribute information acquired from the advertisement correspondence table stored in the advertisement correspondence table storage unit 7 (step S22).

  Note that the relationship between the user attribute, the advertisement attribute, and the advertisement data is as shown in FIG. 6 as described above. For example, when user attribute information “a man in his twenties and wearing glasses as a decoration” is acquired, a car and glasses are set as corresponding advertisement attribute information. The advertisement correspondence table storage unit 7 also stores advertisement data related to the set advertisement attribute in the advertisement correspondence table storage unit 7. For this reason, advertisement data relating to cars, advertisement data relating to glasses, and the like are extracted as advertisements suitable for men in their 20s wearing the glasses.

  And the said advertisement extraction part 4 acquires advertisement data, after extracting advertisement data from the advertisement corresponding | compatible table memory | storage part 7 (step S23). The advertisement extraction unit 4 that acquired the advertisement data passes the acquired advertisement data and the address information of the video phone 9 that is the user terminal to the advertisement distribution unit 5 and requests the video phone 9 of the address information to distribute the advertisement data. (Step S24).

  Next, the operation of the advertisement distribution unit 5 will be described with reference to FIG. The advertisement distribution unit 5 acquires the advertisement data extracted and acquired by the advertisement extraction unit 4 and the address information of the videophone 9 (step S31). Then, the advertisement distribution unit 5 distributes the advertisement data to the display unit 12 included in the videophone 9 via the network to the acquired videophone 9 of the address information source (step S32, advertisement). Delivery process).

  As in the first embodiment, by setting the face feature correspondence table in the face feature correspondence table storage unit 6 in advance, the advertisement distribution apparatus 1 can automatically determine the human body attribute of the user. Further, by setting an advertisement correspondence table in which the user attributes and the advertisement attributes are associated with each other in the advertisement correspondence table storage unit 7, advertisement data suitable for the user can be distributed for each user terminal. Thus, the user can save the complexity of the user information setting operation, and the advertiser can improve the efficiency of the advertisement distribution by distributing the advertisement suitable for the user.

<Embodiment 2>
Next, a second embodiment of the present invention will be described with reference to FIGS. FIG. 8 is a block diagram illustrating a configuration of the advertisement distribution device 10 in which the user information storage unit 8 is added to the storage device of the advertisement distribution device 1 described above. FIG. 9 is a flowchart showing the operation of the user recognition unit 3 of the advertisement distribution apparatus 10 when the user information storage unit 8 is added.

  Note that the difference between the first embodiment and the second embodiment described above is that the storage device of the advertising device includes the user information storage unit 8, and the configuration other than the user information storage unit 8 in the second embodiment is described. The configuration similar to that of the first embodiment is adopted. For this reason, the same reference numerals are assigned to the same components as those in the first embodiment described above in the second embodiment. In addition, regarding the operation in the second embodiment, only the operation of the user recognition unit 3 is different from that in the first embodiment. Therefore, the description of the other operations is the same as that in the first embodiment, and will be omitted.

[Constitution]
The configuration of the advertisement distribution apparatus 10 according to the second embodiment of the present invention will be described with reference to the block diagram of FIG. First, the storage device of the advertisement distribution device 10 includes a face feature correspondence table storage unit 6, an advertisement correspondence table storage unit 7, and a user information storage unit 8. Furthermore, the advertisement delivery apparatus 10 is similar to the advertisement delivery apparatus 1 of the first embodiment described above, and includes a face image acquisition unit 2 constructed by incorporating a predetermined program in the CPU, a user recognition unit 3, and advertisement extraction. The unit 4 and the advertisement distribution unit 5 are provided.

  In the user information storage unit 8 of the storage device, face feature information previously extracted from the user's face image information and user attribute information indicating the user's preferences are associated and registered by the user. It is a database. For example, in the user information storage unit 8, the user's facial feature information and user attribute information such as the user's hobbies, age, and sex are associated and registered in advance by the user.

[Operation]
Next, the operation of the user recognition unit 3 in the advertisement distribution device 10 will be described with reference to FIG. Similarly to Embodiment 1 described above, the user's face image information acquired by the face image acquisition unit 2 and the address information of the videophone 9 that is the transmission source of the face image information are acquired (step S41).

  Then, the user recognizing unit 3 that acquired the user's face image information extracts face feature information representing the feature of the face image information from the acquired face image information (step S42). Note that the facial feature information of the facial image information is extracted by extracting the facial feature information from the facial image information using a well-known technique as in the first embodiment.

  Next, the user recognition unit 3 that has extracted the face feature information confirms whether or not the user's face feature information acquired in the user information storage unit 8 is registered and stored in advance. If the acquired user facial feature information is registered in the user information storage unit 8, the user attribute information stored in association with the facial feature information is obtained from the user information storage unit 8 (step S43). Yes, step S44).

  On the other hand, when the acquired face image information of the user is not registered in the user information storage unit 8, it is checked against the face feature correspondence table. That is, in order to specify the user attribute information corresponding to the extracted face feature information based on the face feature correspondence table preset in the face feature correspondence table storage unit 6, the extracted face feature information and the face feature correspondence The table is collated (No in step S43, step S44).

  Similar to Embodiment 1 described above, the user recognition unit 3 performs collation with the face feature table, specifies user attribute information based on the face feature correspondence table, and obtains user attribute information (step S47).

  Thereby, the user recognition unit 3 of the advertisement distribution apparatus 10 according to the second embodiment can acquire user attribute information corresponding to the facial feature information from either the user information storage unit 8 or the facial feature correspondence table storage unit 6. it can. The user recognition unit 3 that has acquired the user attribute information passes the acquired user attribute information and the address information of the videophone 9 to the advertisement extraction unit 4. Since the subsequent operation is the same as that of the first embodiment described above, a description thereof will be omitted.

  From the above, when the user attribute information is registered and set by the user in advance, the advertisement data is extracted and distributed based on the user attribute information registered by the user himself / herself. Thereby, the advertiser can perform advertisement distribution more suitable for the user's preference. Further, even if the user attribute information is not set and registered in advance by the user, the advertisement distribution apparatus can automatically determine the user attribute as described above to distribute an advertisement suitable for the user. I can do it.

  The present invention is not limited to communication by a videophone connected via a network, but can be used for any information processing terminal that can connect and communicate via a network, such as a PDA or a mobile phone. For this reason, it has industrial applicability.

The block diagram which shows the structure of an advertisement delivery apparatus. The flowchart which shows operation | movement of a face image acquisition part. The flowchart which shows operation | movement of a user authentication part. Face feature correspondence table. The flowchart which shows operation | movement of an advertisement extraction part. Ad correspondence table. The flowchart which shows operation | movement of an advertisement delivery part. The block diagram which shows the structure of an advertisement delivery apparatus. 10 is a flowchart illustrating an operation of a user recognition unit according to the second embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement delivery apparatus 2 Face image acquisition part 3 User recognition part 4 Advertisement extraction part 5 Advertisement delivery part 6 Face feature correspondence table memory | storage part 7 Advertisement correspondence table memory | storage part 8 User information storage part 9 User information processing terminal 10 Advertisement delivery apparatus 11 Camera Part 12 Display part

Claims (9)

An advertisement distribution device that distributes advertisement data to information processing terminals of users connected via a network,
A face feature correspondence table associating preset user attribute information and face feature information extracted from face image information;
An advertisement correspondence table associating the user attribute information with the advertisement data,
A face image acquisition unit for acquiring face image information of the user;
Face feature information representing features of the face image information is extracted from the face image information acquired by the face image acquisition unit, and the user attribute information corresponding to the extracted face feature information is stored in the face feature correspondence table. A user authentication unit to be identified based on
An advertisement distribution unit that extracts advertisement data corresponding to the user attribute information specified by the user recognition unit from the advertisement table and distributes it to the information processing terminal of the user;
An advertisement distribution apparatus comprising: The user attribute information includes a human body attribute of the user.
The advertisement distribution apparatus according to claim 1. The user attribute information includes a gender attribute of the user and an age attribute.
The advertisement distribution apparatus according to claim 1 or 2, characterized by the above. A user information storage unit that associates the facial feature information extracted from the facial image information of the user with the user attribute information of the user,
The user recognition unit determines whether or not face feature information extracted from the face image information acquired by the face image capturing unit exists in the user information storage unit. Identifying the user attribute in the user information storage means associated with information;
The advertisement distribution apparatus according to claim 1, 2, and 3. The face image acquisition unit acquires the face image information of the user acquired by a camera installed in the information processing terminal of the user that is a videophone via a network,
The advertisement distribution unit distributes the advertisement data to the information processing terminal so as to output the advertisement data to the display unit of the videophone.
5. The advertisement distribution apparatus according to claim 1, 2, 3, and 4. In the ad distribution device,
Facial image acquisition means for acquiring facial image information of the user from the information processing terminal of the user via the network;
Face feature information representing features of the face image information is extracted from the face image information acquired by the face acquisition means, and preset user attribute information is associated with face feature information extracted from the face image information. User authentication means for extracting the user attribute information corresponding to the extracted face feature information from the face feature correspondence table;
The advertisement data corresponding to the user attribute information specified by the user authentication means is extracted from the advertisement correspondence table in which the user attribute information set in advance and the advertisement data are associated with each other and distributed to the user information processing terminal. Ad delivery means to
Program to realize. The user attribute information includes a human body attribute of the user,
The program according to claim 6, which is characterized by the above. An advertisement distribution method for distributing advertisement data to information processing terminals of users connected via a network,
A face image acquisition step of acquiring face image information of the user;
Extracting facial feature information representing the characteristics of the facial image information from the facial image information acquired by the facial image acquisition unit; preset user attribute information; facial feature information extracted from facial image information; A user authentication step of extracting user attribute information corresponding to the extracted facial feature information from the facial feature correspondence table associated with
Advertising information corresponding to the user attribute information specified in the user authentication step is extracted from an advertisement correspondence table in which user attribute information set in advance and advertisement data are associated with each other, and the information processing terminal of the user Ad delivery process to deliver to,
An advertisement distribution method characterized by comprising: The user attribute information includes a human body attribute of the user,
The advertisement distribution method according to claim 8, wherein:

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